The insurance company AOK Baden-Würtemberg organized competitions between 2015 to 2019. During these competitions, the company collected the personal data of the participants, among which was the health insurance affiliation. This company had planned to use the data of those participants that had given their consent to send them marketing material. The AOK used particular technical and organization measures to make sure that only those participants that had given their consent would receive these advertising materials. However, the AOK’s standards did not meet the legal requirements in this case. As a result, more than 500 participants to a lottery received marketing materials without having given their consent previously. The AOK- Würtemberg terminated this process as soon as it found out about this issue, as it wanted to examine all the other cases in which it sent marketing materials to participants.
the insurance company aok badenwürtemberg organized competitions between to during these competitions the company collected the personal data of the participants among which was the health insurance affiliation this company had planned to use the data of those participants that had given their consent to send them marketing material the aok used particular technical and organization measures to make sure that only those participants that had given their consent would receive these advertising materials however the aok’s standards did not meet the legal requirements in this case as a result more than participants to a lottery received marketing materials without having given their consent previously the aok würtemberg terminated this process as soon as it found out about this issue as it wanted to examine all the other cases in which it sent marketing materials to participants
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