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ุจุณู… ุงู„ู„ู‡ ุงู„ุฑุญู…ู† ุงู„ุฑุญูŠู… ุทุจุนุง ุงู„ูŠูˆู… ู‡ู†ุนู…ู„ quick
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revision ู„ู„ three chapters ุนู† the expected
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questions expected questions much related to the
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how you personalize your research ูƒูŠู ุฃู†ุชูˆุง ุชุนู…ู„ูˆุง
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operating ู„ู„ research ูŠุนู†ูŠ I may not ask you what
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it means research methodology or what it means
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starting from the chapter one ุญู†ุจุฏุฃ ุจุงู„ chapter
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one just speaking it's .. it's fine if you
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understand the research process ูŠุนู†ูŠ ุฅูŠุด ู‡ูŠ
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research process starting from thinking of your
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research and ending with writing the findings and
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recommendations there is a very nice chart it's in
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page eleven
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ู‡ู„ ูŠู…ูƒู†ูƒ ุฃู† ุชุนุงู„ุฌ ุตูˆุชูƒุŸ ู†ุนู…ุŒ ู‡ู†ุงูƒ ุตูˆุฑุฉ ุฌูŠุฏุฉ ุฌุฏู‹ุงุŒ
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ู‡ูŠ ููŠ ุงู„ุตูุญุฉ 11 ูˆู‡ูŠ ุชุฌู…ุน ุนู…ู„ูŠุฉ ุนู…ู„ูŠุฉ ุนู…ู„ูŠุฉ ุนู…ู„ูŠุฉ
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ุนู…ู„ูŠุฉ ุนู…ู„ูŠุฉ ุนู…ู„ูŠุฉ ุนู…ู„ูŠุฉ ุนู…ู„ูŠุฉ ุนู…ู„ูŠุฉ ุนู…ู„ูŠุฉ ุนู…ู„ูŠุฉ
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ุนู…ู„ูŠุฉ ุนู…ู„ูŠุฉ ุนู…ู„ูŠุฉ ุนู…ู„ูŠุฉ ุนู…ู„ูŠุฉ ุนู…ู„ูŠุฉ ุนู…ู„ูŠุฉ ุนู…ู„ูŠุฉ
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ุนู…ู„ูŠุฉ ุนู…ู„ูŠุฉ ุนู…ู„ูŠุฉ ุนู…ู„ูŠุฉ ุนู…ู„ูŠุฉ ุนู…ู„ูŠุฉ ุนู…ู„ูŠุฉ ุนู…ู„ูŠุฉ
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ุนู…ู„ูŠุฉ ุนู…ู„ูŠุฉ ุนู…ู„ูŠุฉ ุนู…ู„ูŠุฉ ุนู…ู„ูŠุฉ ุนู…ู„ูŠุฉ ุนู…ู„ูŠุฉ ุนู…ู„ูŠุฉ
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ุนู…ู„ูŠุฉ ุนู…ู„ูŠุฉ ุนู…ู„ูŠุฉ ุนู…ู„ูŠุฉ ุนู…ู„ูŠุฉ ุนู…ู„ูŠุฉ ุนู…ู„ูŠุฉ ุนู…ู„ูŠุฉ
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ุนand I explained in many times during my classes
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starting from the doing literature review,
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research questions, research objectives, narrate
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your literature review, select your methodology
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and approaches, do analysis of your data
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collection findings and submitting your reportsso
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this is .. it's important to you to understand the
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nature of your research process for
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the chapter .. chapter one .. chapter two how
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you formulate your research topic ูŠุนู†ูŠ ูƒูŠู ุงุญู†ุง
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ุจู†ุนู…ู„ formulating learn research topics
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as we mentioned the first issue how you select or
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introduce your skills ุญูƒูŠู†ุง ุงู†ู‡ ูƒุชูŠุฑ ู…ู‡ู… ุงู†ู‡ ุงุญู†ุง
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ู†ุนุฑู ุงู„ .. ุงู„ .. ุงู„ skills ุงู„ู„ูŠ .. ุงู„ู„ูŠ ู…ูˆุฌูˆุฏุฉ
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ุนู†ุฏู†ุง how to generate ideas ูƒูŠู ุงุญู†ุง ู†ุนู…ู„ ู†
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generate ุงู„ ideas ูŠุนู†ูŠ I may ask you very little
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questionhow you get the idea of your research ูƒูŠู
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ุฃู†ุชูˆุง ุฌุจุชูˆุง ุงู„ููƒุฑุฉ ุงู„ุจุญุซูŠุฉ during our discussion
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we mentioned that it could be from the literature
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review it could be from asking your your
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colleagues asking your supervisor it could be
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related to the some professional people so we have
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different channels on having the the ideas
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and also we talk about how you discuss the ideas
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within the groups ูƒูŠู ุฃู†ู†ุง ู†ู†ุงู‚ุด ุงู„ุฃููƒุงุฑ ู…ู† ุฎู„ุงู„
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ุงู„ู…ุฌู…ูˆุนุฉ and whether the idea is feasible or not
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also
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we talk about the attributes of good research
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ideasูŠุนู†ูŠ ุฅูŠุด ู‡ูŠ ุงู„ู„ูŠ ุจุชุฎู„ูŠ ุงู„ููƒุฑุฉ ุทุจูŠุนุชู†ุง ููƒุฑุฉ
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ูƒูˆูŠุณุฉ ุฃูˆ ุฌูŠุฏุฉ if you say or if you see the page 24
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you have a checklist about attributes of a good
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research topic okay in doing this we differ
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between two things rational thinking and creative
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thinkingูุฑุฌู†ุง ุจูŠู† ุงู„ national thinking ูˆ ุงู„
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creative thinking and also in doing this you
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should think on your strengths and weaknesses ูŠุนู†ูŠ
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ุฅูŠุด ุงู„ู†ู‚ุงุท ุงู„ู‚ูˆุฉ ูˆุงู„ุถุนู ุงู„ู„ูŠ ู…ูˆุฌูˆุฏุฉ ุนู†ุฏูƒู…ู„ู…ู‘ุง
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ู‚ุนุฏุชูˆุง ูˆุนู…ู„ุชูˆุง farming ู„ู„ growth ุทู„ุจู†ุง ู…ู†ูƒูˆุง
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ุชุนู…ู„ูˆุง matrixุŒ ู…ุธุจูˆุท ูˆู„ุง ู„ุฃุŸ ู…ุตููˆูุฉุŒ ุงู„ู…ุตููˆูุฉ ู‡ุฐู‡
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ุจุชุญุฏุฏ ุงู„ู…ู‡ุงุฑุงุช ุงู„ู„ูŠ ุนู†ุฏ ูƒู„ ูˆุงุญุฏ ูˆ cash ุงู„
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contribution ุชุจุนุช ูƒู„ ูˆุงุญุฏ ููŠู‡ู…ูˆู‚ูˆู„ู†ุง ุฅู†ู‡ ุนุดุงู† ู†ุนู…ู„
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.. ู†ุนู…ู„ filtering ู„ research ideas ูƒู„ ูˆุงุญุฏ ุจูŠุฌูŠุจ
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ุงู„ research idea ุชุจุนุชู‡ ูˆ ุจุชู†ุญุท ู…ุน ุงู„ูุฑูŠู‚ ูˆุจุงู„ุชุงู„ูŠ
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ุจูŠุตูŠุฑ ููŠ discussionุŒ ููŠ process ุงู„ู…ูุฑูˆุถ ูŠู†ุนู…ู„ ุจุญูŠุซ
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ุฅู†ู‡ ุฅุญู†ุง ู†ุทู„ุน ุจูŠ ุงู„ .. ุงู„ .. ู†ุนู…ู„ voting ุนู„ู‰ ุงู„ ..
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ุงู„ research idea ุงู„ู„ูŠ ุฅุญู†ุง ู…ุงู†ุดุทูˆุง ุนู„ูŠู‡ุงูˆ ุฃุนุทู†ุงูƒู…
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ุฃู…ุซู„ุฉ ุฃู†ู‡ ู„ูˆ ูƒุงู† ุนู†ุฏู†ุง ููŠ ูƒู„ ูุฑูŠู‚ ุฌุงุจ ุนู„ู‰ ุงู„ุฃู‚ู„ ูƒู„
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ูˆุงุญุฏ ุฌุงุจ one research idea related to the subject
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ู…ู…ูƒู† ู†ุนู…ู„ brainstorming ูˆ ู†ุดูˆู ุฃูŠ ููƒุฑุฉ ู…ู…ูƒู† ุงุญู†ุง
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ู†ุดุชุบู„ ุนู„ูŠู‡ุง ูˆู‡ุฐุง ุทุจุนุง ุญุงูƒูŠู†ุง ู…ู† ุฎู„ุงู„ ุงู„ rational
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thinking ูˆ ุงู„ creative thinking ูƒูŠู ุงู„ูุฑู‚ ุจูŠู†
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ุงุชู…ุงู…ูŠู†ูƒุŸ ุงู„ rational ูˆ ุงู„ creative ูƒูŠู ุงู„ูุฑู‚ ุจูŠู†
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ุงุชู…ุงู…ูŠู†ูƒุŸ ููŠ ุงู„ rational ุงู†ุช ู…ุซู„ุงุจุชุดูˆู ุฅูŠู‡ุงุด ุงู„ ..
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ุงู„ strength ูˆ ุงู„ weaknesses point ุนู†ุฏูƒ ุฃูˆ ุนู†ุฏ
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ุงู„ูุฑูŠู‚ุŒ ุชู…ุงู…ุŸููŠ ุงู„ rational ู†ุชุทู„ุน ูˆ ูƒูˆูŠุณ ุฃู†ู‡ ุฅู†ุช
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ุณุฃู„ุช ุงู„ุณุคุงู„ ู‡ุฐุง ุนุดุงู† in-depth ู†ุชุทู„ุน ุนุดุงู† ู†ุฌูŠุจ ุงู„
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research ideas ู†ุชุทู„ุน ุนู„ู‰ ุงู„ titles ู†ุฐูƒุฑ ู„ู…ุง ุทู„ุจู†ุง
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ู…ู†ูƒู… ุฅู†ู‡ ุฌูŠุจูˆู†ุง titles ูˆ ุนู…ู„ู†ุง calculations how
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you bring the titles ู…ุซู„ุง ู„ูˆ ุฌูŠุจู†ุง 100 titles ุจุณ
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ุงู„ titles ูˆ ู…ู† ุฎู„ุงู„ู‡ู… ุฅุญู†ุง ู†ุทู„ุน ุงู„ keywords ูˆ ุงู„
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keywords ู†ุจุณูŠ ู†ุชุดุจูƒู‡ู… ููŠ ุจุนุถ ู‡ุฐุง ุจูŠุณู…ูˆู‡ rational
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thinkingูˆ ุจุนุฏูŠู† ุงู„ discussion ูƒู…ุงู† ุจุฑุถู‡ rational
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thinking ูŠุนู†ูŠ ุงู† ุงุญู†ุง .. ุงุญู†ุง ู‚ู„ู†ุง ุจุงู„ .. ุจุงู„ุจุฏุงูŠุฉ
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ุจุชูƒูˆู† ุงู† ุงุญู†ุง ูƒูˆู‘ู†ู†ุง ุงู„ูุฑูŠู‚ ุญุฏุฏู†ุง ุงู„ strength ูˆ ุงู„
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weaknesses point ู„ูƒู„ ูˆุงุญุฏ ููŠู‡ู… ุจุนุฏูŠู† ุทู„ุนู†ุง ุนู„ู‰ ุงู„
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titles ุงู„ project titles ู…ู† ุฎู„ุงู„ ุงู„ .. ู‚ุฏุฉ ู…ุฌู„ุงุช
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ุงูˆ ู…ู† ุฎู„ุงู„ ุงู„ search engines ุงู„ู„ูŠ ุงุญู†ุง ูˆุงุฑุฌูŠู†ุงูƒู…
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ุจูŠู‡ุง ุงู„ emerald ุงู„ุฌูŠ ุงุณ ุชูˆุฑ ูˆ ูƒุฐุง ู…ู…ูƒู† ุช .. ุงู„ูƒุชุจ
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ุงู„ุฌุงู…ุนูŠุฉุจุงู„ุฃุฎูŠุฑ ูƒู„ ูˆุงุญุฏ ุจูŠุทู„ุน come up with the
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particular research idea ุจุตูŠุฑ ููŠู‡ discussion ุจุนุฏูŠู†
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ุจุชุดูˆู ุงู„ literature review ุฅูŠุด ุญูƒุช ุนู† ุงู„ู…ูˆุถูˆุน ู‡ุฐุง
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ุจุนุฏูŠู† ุฅุฐุง ุจุชุทู„ุจ ุฅู† ุฅุญู†ุง ู†ุดูˆู ุฅูŠุด ุงู„ media ูƒู…ุงู† ุญูƒุช
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ูุจุตูŠุฑ ููŠ ุนู†ุฏู†ุง ููŠ formulation .. formulation ู„ู„
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research idea ุจุทุฑูŠู‚ุฉ ุตุญูŠุฉ ุจุนุฏูŠู† ููŠ ุงู„ creative
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thinking ุฅุฐุง ุจุชุฐูƒุฑูŠู† ุฅู† ุฅุญู†ุง ุทู„ุจู†ุง ู…ู†ูƒู… ุฅู†ู‡ ูŠูƒูˆู†
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ููŠ ุนู†ุฏู†ุง diary meeting notebook ุชูƒุชุจูˆุง ุงู„ diary
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meeting ุชู„ุงุนุชูƒู…
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ูˆ ุจุนุฏูŠู† ูƒู„ ูˆุงุญุฏ ู‚ุงุด ุงู„ preferences ุชุจุนุชู‡ ุจุนุฏูŠู†
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ู†ุนู…ู„ ุงู„ relevance trees ุงู„ู„ูŠ ู‡ูˆ ุงู„ูƒู„ู…ุฉ ุงู„ keywords
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ูˆ ู‚ุงุด ุงู„ trees ุชุจุนุชู‡ุง ูˆ ุฃุฎุฑุด ู†ุนู…ู„ ุงู„ brainstorming
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ุนุดุงู† ู†ุฑุฌุญ ุฃูŠ research idea ุงู„ู„ูŠ ุงุญู†ุง ู‡ู†ู…ุดูŠ ููŠู‡ุง
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for more details you can go back to page 25 ูŠุนู†ูŠ
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ุฃูƒุชุฑ ุชูุตูŠู„ ู…ูˆุฌูˆุฏุฉ ุงู„ rational ูˆ ู…ูˆุฌูˆุฏุฉ ุงู„ creative
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ูˆ ุงู„ูุฑู‚ ุจูŠู†ู‡ู… ุงู†ุง ู‡ุงุทู„ุจ ุงู„ rational ูˆ ุงู„ creative
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ุฅู†ุชูˆุง ูƒูŠู ุณูˆูŠุชูˆู‡ุงุŸ ุงู„ุฅุฌุงุจุฉ ุงู„ู†ู…ูˆุฐุฌูŠุฉ ูƒุงู†ุช ..
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ุงู„ุฅุฌุงุจุฉ ุงู„ู†ู…ูˆุฐุฌูŠุฉ ูƒุงู†ุช ุฃู†ู‡ ุฅุญู†ุง ุนู…ู„ู†ุง ุฃูˆู„ุง ุดูŠ
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group ู…ุฌู…ูˆุนุฉ ุงู„ู…ุฌู…ูˆุนุฉ ู…ุซู„ุง ู…ูƒูˆู†ุฉ ู…ู† ุชู„ุงุชุฉ ู„ุฃุฑุจุนุฉ
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ุดุฎุต ุญุณุจ ุงู„ู…ุฌู…ูˆุนุฉ ุชุจุนุชูƒู… ู‡ุฐุง ุฌูˆุงุจุŸ ุฌูˆุงุจ ุงู„ู†ู…ูˆุฐุฌ
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ุจุนุฏูŠู† ุฑูˆุญู†ุง ุนู„ู‰ ุงู„ู…ูƒุชุจุฉ ูˆุงู„ู…ูƒุชุจุฉ ุณุงุนุฏุชู†ุง
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ู…ุซู„ุง ุฅู†ู‡ ุฅุญู†ุง ู†ุณุชุฎุฏู… ุงู„ research engines ุฒูŠ ู…ุซู„ุง
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Emerald ุฃูˆ ูƒุฐุง ุฃูˆ ู…ุซู„ุง ูู„ูŠูƒ ุชุงู†ูŠ ู…ู…ูƒู† ุชู‚ูˆู„ ุฅุญู†ุง
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ุฑุฌุนู†ุง ุงู„ thesis ุงู„ู„ูŠ ู…ูˆุฌูˆุฏุฉ ููŠ ุงู„ู…ูƒุชุจุฉ ุงู„ู„ูŠ ู‡ูŠ ุงู„
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MBA thesis ูˆุดูˆูู†ุง titles ุดูˆูู†ุง 40ุŒ 50 titles ู‚ุฑุฃู†ุง
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ุงู„ titles ู…ู† ุฎู„ุงู„ ุงู„ titles .. ู…ู† ุฎู„ุงู„ ุงู„ู…ุฌู…ูˆุนุฉ
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ุฑุฌุนู†ุง ู„ู„ู…ุฑุฌูˆุนุฉ .. ู„ู„ู…ุฌู…ูˆุนุฉ ุนู…ู„ู†ุง discussion
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ุงุชู†ุงุฎุดู†ุง ููŠ ุงู„ .. ููŠ ุงู„ู…ูˆุถูˆุนุŒ ุจุนุฏูŠู† ูƒู„ ูˆุงุญุฏ ุฃุฎุฏ
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one minute, two minutesุŒ ู…ุด ุฐุงูƒุฑูŠู†ุŸ one minutes,
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two minutes to discuss without pausing themุŒ ุจุฏูˆู†
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ู…ุง ุญุฏ ูŠ .. ุจุนุฏ ู…ุง ูƒู„ ูˆุงุญุฏ ุญูƒู‰ ุงู„ููƒุฑุฉ ุชุจุนุชู‡ุŒ ุจุนุฏ
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ู‡ูŠูƒ ุตุงุฑ ุฅู†ู‡ ุฅุฐุง ููŠ more details ุนู„ู‰ ูƒู„ ูˆุงุญุฏ ุนู„ู‰
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ุงู„ููƒุฑุฉ ุชุจุนุชู‡ูˆู‚ู„ู†ุง ุฅู†ู‡ ุจุงู„ุฃุฎูŠุฑ ุจุฏู†ุง ู†ุทู„ุน ุงู„ู„ูŠ ู‡ูˆ ุงู„
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one research idea ูˆุญูƒูŠู†ุง ุฅู†ู‡ ุจุฏูˆุง ูŠูƒูˆู† ุนู†ุฏู†ุง
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notebook ู†ูƒุชุจ ุงู„ .. ุนุดุงู† ู…ุง ู†ู†ุณุงุด ุฅูŠุด ุงู„ meeting
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minutes ูƒู„ ูˆุงุญุฏ ุฅูŠุด ุงู„ู…ูุฑูˆุถ ูŠุณูˆูŠ ูˆ ุจุนุฏูŠู† ู‚ู„ู†ุง ุจุนุฏ
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ู…ุง ุฃู†ุชูˆุง ุชู‚ุฑุฃูˆุง ุงู„ titles ุจุชุทู„ุนูˆุง ุงู„ู„ูŠ ู‡ูˆ ุงู„
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keywords ุงู„ keywords ูŠุนู…ู„ูˆู‡ู… creep ูŠุนู…ู„ูˆู‡ู… ุดุฌุฑุฉ ูˆ
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ุจุนุฏูŠู† ุจุงู„ุฃุฎูŠุฑ ุจู†ุนู…ู„ discussion ุจู†ุนู…ู„ brainstorming
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ู‡ุฐุง ูƒู„ู‡ ุงุญู†ุง ู…ุนู…ูˆุฏ ุงู„ summer eyes ููŠ ุตูุญุฉ ุฎู…ุณุฉ ูˆ
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ุนุดุฑูŠู† ุงู„ุชูุงุตูŠู„ ุชุจุนุชู‡ ู…ูˆุฌูˆุฏุฉ ููŠ ุฎู…ุณุฉ ูˆ ุนุดุฑูŠู†ุŒ ุณุชุฉ ูˆ
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ุนุดุฑูŠู†ุŒ ุณุจุนุฉ ูˆ ุนุดุฑูŠู†ุŒ ุชุณุนุฉ ูˆ ุนุดุฑูŠู† ุจุนุฏูŠู† ุดุบู„ุฉ ูƒุชูŠุฑ
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ู…ู‡ู…ุฉ how we refine research ideas ู‡ุฐู‡ ู„ุญุงู„ู‡ุง ูŠุนู†ูŠ
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ู‡ูŠ ุฌุฒุก ู…ู† ุงู„ rational thinkingูˆ ุงู„ creative
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thinking ุฃูˆ ู‡ูŠ ุงู„ creative thinking ุชุญุฏูŠุฏู‹ุงุŒ ุจุณ ู„ูˆ
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ุฃู†ุง ุจุฏุฃ ุฃุฑูƒุฒ ุจุงู„ุธุจุท ุนู„ู‰ ุงู„ refining ู„ู„ research
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ideasุŒ ููŠ ุฅู„ู‡ุง process ุฅุญู†ุง ุงุชูุงู‚ู†ุง ุนู„ูŠู‡ุงุŒ ู…ุงุฐุง
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ูƒุชูŠุฑ ู„ู…ุง ุฃุฌูŠู†ุง ูˆ ู‚ูˆู„ู†ุง ุจู†ู‚ุนุฏ ู…ุน ุจุนุถุŒ ูƒู„ ูˆุงุญุฏ ูŠุทุฑุญ
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ุงู„ููƒุฑุฉ ุชุจุนุชู‡ุŒ ุจุนุฏ ู…ุง ูŠุทุฑุญู‡ุง ู…ู…ู†ูˆุญ ุญุฏ ูŠุฏุฎู„ุŒ ุจุนุฏ ู…ุง
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ู†ุฎู„ุต ุงู„ุฃุฑุจุนุฉ ุฃูˆ ุงู„ุฎู…ุณุฉ ูŠุทุฑุญูˆุง ุงู„ุฃููƒุงุฑ ุชุจุนุชู‡ู…ุŒ
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ุจุนุฏูŠู† ูˆ ู†ุฑุฌุน ูƒู…ุฑุฉุŒ ุจู†ุฌูŠุจ more factsุŒ more
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justification ู„ูƒู„ ูˆุงุญุฏ ุงู„ููƒุฑุฉุŒ ุจุนุฏูŠู† we end up
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with a particularresearch idea ู‡ุฐู‡ ู…ุญุทูˆุทุฉ ุชุญุช
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ุงู„ุตูุญุฉ 29 ุงู„ู„ูŠ ูŠู‚ูˆู„ brainstorming ุทุจุนุง ุทูŠุจ ูƒุชูŠุฑ
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ู…ู‡ู… ุงูŠุด ุงู„ research ideas ุงูˆ ุงูŠุด ุงู„ research
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engines ุงู„ู„ูŠ ุงุญู†ุง ุงุณุชุฎุฏู…ู†ุงู‡ุง ุนุดุงู† ู†ุทู„ุน ููŠ ุงู„
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research ideas ู‡ุฏูˆู„ ูˆู‚ู„ู†ุง ุงู† ููŠ ุนู†ุฏู†ุง ุฏุฑุงุณุงุช ุงูˆู„ูŠุฉ
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ุงุญู†ุง ุงุดุชุบู„ู†ุงู‡ุงุทู„ุนู†ุง ุนู„ู‰ ุจุนุถ ุงู„ุฏุฑุงุณุงุช ุงู„ุฃูˆู„ุงู†ูŠุฉ ..
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ุงู„ุฃูˆู„ูŠุฉุŒ ุดูˆูู†ุง ุฃุตุฏู‚ุงุกู†ุงุŒ ุฑุฌุนู†ุง ุงู„ supervisorุŒ
148
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ุชุงุจุนู†ุง ู…ุซู„ุง ู…ู‚ุงู„ุงุชุŒ ุดูˆูู†ุง ุงู„ mediaุŒ ู‚ุจู„ ู…ุง ุงุญู†ุง
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ุทู„ุนู†ุง ุงู„ research idea ุชุจุนุชู†ุง ุจุนุฏูŠู† ุญูƒูŠู†ุง ุนู†
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research projectsุŒ ุงูŠุด ู‡ูˆ ุงู„ research projectsุŸ
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ูƒุฐุง ู…ุฑุฉ ุงุญู†ุง ุญูƒูŠู†ุง ุนู† ุงู„ research projects
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ูˆู‚ูˆู„ู†ุง ุงู„ research projects ู‡ูˆ included a process
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ูˆู‚ู„ู†ุง ู‡ูˆ ุจูŠุญุชูˆู‰ ู…ุฌู…ูˆุนุฉ ู…ู† ุฅุฌุฑุงุกุงุช ุนุดุงู† ูŠูƒุณุจ ู…ู†ู‡ุง a
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project ุฃูˆู„ ู‡ุฐู‡ ุงู„ุฅุฌุฑุงุกุงุช ุงู„ู„ูŠ ู‡ูˆ defining your
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research question defining your research question
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ุงู„ู„ูŠ ุงุญู†ุง ู†ุนุฑู ุงู„ research question ุชุจุนู†ุง starting
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point ู‡ูŠ ุงู„ research question ูŠุนู†ูŠ ุจุนุฏ ู…ุง ุงุญู†ุง
158
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ุงู„ุฃูˆู„ุงู†ูŠุฉ ุงู„ุฃูˆู„ ุงู„ู„ูŠ ู‡ูˆ preparation ุทู„ุนู†ุง ุงู„
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research idea ุจุนุฏูŠู† ุงุญู†ุง ุจู†ุฌูŠุจ ุงู„ research
160
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questionูˆู‚ูˆู„ู†ุง ุงุญู†ุง research question ููŠู‡ ุงู„ูˆ
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matrix ุงูˆ ุงู„ูˆ ู…ูˆุงุตูุงุช ุงู„ู„ูŠ ุญูƒูŠู†ุง ููŠู‡ุง ู…ูˆุงุตูุงุช
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research question ุนุงุฏุฉ ุจูŠุจุฏุฃ ููŠ ุงู„ WH ู…ุด ุฐุงูƒุฑูŠู†ุŸ ูˆ
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research question ู‡ูˆ ุงู„ูˆ ุนู„ุงู‚ุฉ ู…ุจุงุดุฑุฉ ุจุงู„ research
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idea ุชุจุนุชู†ุง ูˆุจุงู„ุชุงู„ูŠ ุงู„ุณุคุงู„ ุงู„ู„ูŠ ุงุญู†ุง ู…ู…ูƒู† ู†ุณุฃู„ูƒูˆุง
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ููŠู‡ what is your research questionุŸ ุดูˆููˆุง ุงู„
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research question ุชุจุนูƒู… ูˆุจุงู„ุชุงู„ูŠ ู…ู† ุฎู„ุงู„ ุงู†ุง
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ูƒุชุงุจุชูƒู… ู„ research question ู„ุงุฒู… ูŠูƒูˆู† research
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question ุนุจุงุฑุฉ ุนู† ุณุคุงู„ุฉู…ุด ุฌูˆุงุจุŒ ุทุจุนุง ุณุคุงู„ what is
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the impact of X on YุŸ why people do thisุŸ why ..
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so it's WHุŸ yes your research question, the one
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you developed your research question ุทุจุนุง
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ูุจุฏู†ุง
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ู†ุนู…ู„ ู†ุดูˆู ุฅูŠุด research question ุชุจุนูƒู…
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ุทุจุนุง ูŠู…ูƒู† ุงุญู†ุง ู†ุณุฃู„ ุณุคุงู„ how you develop your
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research question ูƒูŠู ุงู†ุชูˆุง ุทูˆุฑุชูˆุง ุงู„ research
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question how you bring the research question to
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the reality ุทุจุนุง
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ุงู„ research question ุงู„ุชุทูˆูŠุฑ ุชุจุนู‡ ุฃุตู„ุง ุฌุงูŠ ู…ู† ุงู„
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research ideas ู…ู† ุงู„ุฃููƒุงุฑ ุงู„ .. ุงู‡ ุงู„ research
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question ุงู„ู„ูŠ ู„ู‡ ุนู„ุงู‚ุฉ ููŠ ุงู„ gapsููŠ ูุฌูˆุฉ ููŠ
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ุงู„ู…ุนุฑูุฉ ุนุจุงุฑุฉ ุนู† unanswered question ุณุคุงู„ ู„ู… ูŠุชู…
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ุงู„ุฅุฌุงุจุฉ ุนู„ูŠู‡ ู…ู† ุฎู„ุงู„ ุงู„ุฏุฑุงุณุงุช ุงู„ุณุงุจู‚ุฉ ุชู…ุงู…ุŸ ูƒู…ุงู†
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ู…ุฑุฉ ุฃู†ุง ู…ุง ุจู…ู†ุน ุฃู†ู‡ ุญุชู‰ ู„ูˆ ููŠ ุฃุจุญุงุซ ุณุงุจู‚ุฉ ุฃู†ุชูˆุง
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ุญุงุจูŠู† ุชุนู…ู„ูˆู‡ุง replicability ุฃูˆ replication ู…ุงุนู†ุงุด
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ู…ุดูƒู„ุฉ ูŠุนู†ูŠ ุชุนูŠุฏูˆุง ุงู„ุฏุฑุงุณุงุช ุฏุฑุงุณุฉ ูˆ ุชุชุฃูƒุฏูˆุง ู…ุงุนู†ุฏูŠุด
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ู…ุดูƒู„ุฉ ุนู„ู‰ ุฃุณุงุณ ุฃู†ู‡ ู…ุงูŠูƒูˆู†ุด ู‡ู†ุง ู…ุดูƒู„ุฉ ููŠ ููŠ ุงู„ุชููƒูŠุฑ
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ููŠ ุงู„ research question
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ุชู…ุงู…ุŸ ุทุจุนุง ู‚ูˆู„ู†ุง research question how we refined
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research question ู‚ูˆู„ู†ุง ุฅู† ุฃุญู†ุง ุงู„ research
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question ุจูŠูƒูˆู† very generalุŒ ู…ุธุจูˆุทุŸ ูˆ ุจุนุฏูŠู† ู„ู…ุง
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ู†ุฌุฑู‰ ุฃูƒุชุฑ ุจูŠุตูŠุฑ ููŠู‡ refining .. refining ู„ู…ุง ุจูŠ ..
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ูˆ ุจุนุฏูŠู† ุงู„ research questions include sub research
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questionsุจูŠูƒูˆู† ุฃูƒุชุฑ ู…ู† research question ุจูŠูƒูˆู† ููŠ
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ุนู†ุฏ ุฌู‡ุฑุฉ research question ูˆุจุนุฏูŠู† sub research
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question ูˆ during the .. ูŠุนู†ูŠ the discussion I
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show you main research question and sub research
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questions ูƒูŠู ู…ู…ูƒู† ู‡ู… ู†ุทู„ุนู‡ู… ูŠุนู†ูŠ ู…ุซู„ุง ู…ู…ูƒู† ู†ู‚ูˆู„
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what is the impact of digital marketing on
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consumer perspective ู†ูŠุฌูŠ ุฃูˆู„ ูˆุงุญุฏุฉ ุงู†ุฌู„ูˆุง what is
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the impact of social mediaor what is the impact of
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Facebook on customer perspectivesุŸ what is the
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impact of Twitter on customer perspectiveุŸ what is
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the impact of LinkedIn on customer perspectiveุŸ
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ูุงุญู†ุง ุฑูˆุญู†ุง ุงู„ .. ุงู„ุนุงู… ุจุนุฏูŠู† ุจูŠุจูŠู†ู†ุง ู„ู‡ ุฅูŠุด
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specific
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ูƒู…ุงู† ู…ุฑุฉ ู…ู…ูƒู† ุฃู†ุชูˆุง ุชุณุชุนูŠู†ูˆุง ูƒู…ุงู† ููŠ ุฑุณุงุฆู„
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ุงู„ู…ุฌู„ุณูŠุฉ ุจุชุงุนุฉ ุงู„ุทู„ุงุจ ูˆ ุช .. ุชุนุฏูˆู‡ุง ุจุงู„ู…ู†ุงุณุจุฉ ู…ู…ูƒู†
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ุงุญู†ุง ูƒู…ุงู† ู…ู† ุฎู„ุงู„ ุงู„ุงู…ุชุญุงู† ู†ุฌูŠุจู„ูƒู… research ุฌู…ู„ุฉ
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ุชุทู„ุนูˆุง ู…ู†ู‡ุง research questionุŒ ุชู…ุงู…ุŸ ูŠุนู†ูŠ sentence
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.. sentence ู…ุนูŠู†ุฉ ู†ู‚ูˆู„ what is the expected
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research question of this sentenceุŸุนุดุงู† ุณู‡ู„
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ุงู„ู…ูˆุถูˆุน ู…ู…ูƒู† ุฃุฌูŠุจู„ูƒู… four choices ุฃู†ู‡ ู‡ุงูŠ ู‡ุงุฏูŠ
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ุจุชู†ูุน ุชูƒูˆู† research question ูˆ ู„ุง ู‡ุงุฏูŠ ูˆ ู„ุง ู‡ุงุฏูŠ ูˆ
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ู„ุง ู‡ุงุฏูŠ ุจูŠูƒูˆู† ุฃุณู‡ู„ ุฃุณู‡ู„ุŸ
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ูŠุนู†ูŠ ู†ุณูŠุจูƒู… ุฃู†ุชูˆุง ุฌุฑุงุญุชูƒู… ุฃูƒู… ูˆุงุญุฏ ุจูŠู‚ูˆู„ ุฅู† ุงุญู†ุง
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ู†ุนู…ู„ู‡ุง multiple choice ูˆ ุฃูƒู… ูˆุงุญุฏ .. ุฃูƒู… ูˆุงุญุฏ
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ูŠู‚ูˆู„ู‡ุง multiple choice ู…ุด multiple choice ุจุณ ุฃู†ุง
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ุจุฎุงู ูŠูƒูˆู† ุงู„ุฎุท ุตุนุจ ุฃุฌุฑุงู‡
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ุฅูŠู‡ุŸ ุงู„ู„ู‡ ูŠุฑุถู‰ ุนู„ูŠูƒู… ุทูŠุจ ุฅุฐุง ุจู†ุฌูŠุจ sentence ูˆ
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ุจู†ู‚ูˆู„ูƒูˆุง what is the expected recession question
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what is the expected sub recession question
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ูุจุชุญุทูˆู‡ู… ู…ู† ุฎู„ุงู„ ุงู„ sentence ุชู…ุงู…ุŸ ุฎู„ุตู†ุง ู‡ุฐุง
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ุงู„ุฌุฒุกุŸ ุทุจุนุง ุจุชุทู„ุน ููŠ ุตูุญู‡ ุฃุฑุจุนุฉ ูˆ ุชู„ุงุชูŠู† ูˆ ุตูุญู‡
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ุฎู…ุณุฉ ูˆ ุชู„ุงุชูŠู†
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ุนุตุจ ุงู„ุฌุฏ ูˆู„ุง ุชุนู†ูŠ ุงู†ุชุญุงุฑุŸ ูƒูŠู ูŠุนู†ูŠุŸ ุนุดุงู† ุงู†ุช ุชุชุญูƒูŠ
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ุฏู‡ ุจู‚ูˆู„ ุงู†ูƒ ู‡ุชุณุฃู„ ูƒู„ ุจู†ุช ู„ุญุงู„ู‡ุง ุณุคุงู„ ุชุจู‚ู‰ ู‚ูˆู…ูŠ
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ุฌูˆุงุจูƒ ูƒุชุงุจุŒ ู‡ู„ ุนู„ู…ุชูŠ ูƒุชุงุจ ูˆู„ุง ูƒุชุงุจุŸ ู‡ุฐุง ู…ุนุงู†ุง
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ูƒุชุงุจูŠ ู‡ุฐุงู‡ุฐุง ูŠุนู†ูŠ ูŠู…ูƒู† ุนู„ูŠู‡ ุจุณ ูŠูƒูˆู† ู…ู† ุนุดุฑ ุฅู„ู‰
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ุนุดุฑูŠู† ุฏุฑุฌุฉ ูŠุนู†ูŠ ู„ุฅู† ุงู„ proposal ูƒู…ุงู† ุนู†ุฏูƒู… ู„ุฅู†
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ุงู„ู†ุตููŠ ุฎู…ุณูŠู† ุฏุฑุฌุฉ ู†ูุณูŠ .. ู†ุตููŠ ู…ู† ู‚ุณู… ู„ู‚ุณู…ูŠู† ุงู„
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proposal ุฒุงุฆุฏ ุงู„ุงู…ุชุญุงู† ุทุจุนุง ุงุญู†ุง ู„ุณู‡ ู…ุด ุนุงุฑููŠู† ุฅูŠุด
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ู…ุณุชูˆุงูƒูˆุง ููŠ ุงู„ proposal ูุงู„ุงู…ุชุญุงู† ูŠุนู†ูŠ ู…ุณุงุนุฏ ุงู„ูƒูˆุง
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ุจุถุงู„ุฉ ูŠุนู†ูŠ ุฃูŠูˆุฉ ุจุงู„ุธุจุท ุจูŠุนุทูŠูƒูˆุง ุนู„ุงู…ุงุช ูุฅุญู†ุง ู„ูˆ
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ุงุญู†ุง ู…ุทู…ุฆู†ูŠู† .. ุจุณ ุฌูŠุจูˆุง ุณู‡ูŠู„ุฉู…ู‡ูŠุจ ู†ุฌู„ุจูƒู… ุงู…ุชุญุงู†
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ุฌุงู‡ุฒ ุงูƒุชุดูุช
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.. ุงูƒุชุดูุช .. ุงูƒุชุดูุช ู…ุด ู‡ูŠูƒ ู…ู† ุฎู„ุงู„ ู„ู‚ุงุก ู…ุน
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ุงู„ู…ุฌู…ูˆุนุงุช ู„ุฌูŠุช ุงู† ููŠ ู†ุงุณ ุนุงุฑููŠู† ูˆ ููŠ ู†ุงุณ ู…ุด ุนุงุฑููŠู†
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ุทุงู…ู† ุญุงู„ูƒ ูŠุนู†ูŠ ุทุจุนุง ูู‡ูŠูƒ ู†ุชุฃูƒุฏ ุงู† ุงู„ู…ุฌู…ูˆุนุฉ ุจุชุดุชุบู„
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ุจุทุฑูŠู‚ุฉ ุตุญูŠุญุฉ ุทูŠุจูˆุจุชุณุฃู„ ูƒู…ุงู† ู…ุฑุฉ ููŠ ุนู†ุฏ research
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idea ุฃูˆ ููŠ ุนู†ุฏ research questions ุชู…ุงู…ุŸ
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ุจุนุฏ research question ุฅูŠุด ุจุชุทู„ุน ุนู†ุฏู‰ุŸ research
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objectives ูู‡ูŠ ุงู„ link ุจู†ุงุชู‡ู… ูˆููŠ ุตูุญุฉ ุฃุฑุจุนุฉ
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ูˆุชู„ุงุชูŠู† ูˆุฎู…ุณุฉ ูˆุชู„ุงุชูŠู† ู…ูˆุฌูˆุฏ ุนู†ุฏูƒูˆุง ุฃู…ุซู„ุฉ ุนู„ู‰
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research questions ูˆ research objectives ุชุดูˆููˆู‡ู…
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ุงู„ู„ูŠ ู‡ูŠ ุนู†ุฏู†ุง ุงู„ table 2.3
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ุงุฑุจุนุฉ ูˆ ุชู„ุงุชูŠู† ูˆ ุฎู…ุณ ูˆ ุชู„ุงุชูŠู† ุชู…ุงู… ูŠุนู†ูŠ .. ูŠุนู†ูŠ
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ุฃู†ู‡ ุจุฏูŠ ุฃุฏู‰ research question ุฅูŠุด ุงู„ research
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objectives ุงู„ู…ุฑุชุจุทุฉ ููŠู‡ ูˆูƒู…ุงู† ู…ุฑุฉ ู†ูุณ ุงู„ุดุบู„ ู…ู…ูƒู†
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ู†ุฌูŠุจ ุงู„ู‚ุทุนุฉ ู‡ุฐู‡ ูˆ ู†ู‚ูˆู„ูƒูˆุง ุฅูŠุด what is the expected
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research objectives ู‚ุทุนุฉ ุงู„ abstract
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ู‚ุตุชู‡ุง ู„ุณู‡ ุจู†ุฌูŠู‡ุง ุชู…ุงู…ุฅูŠุด ู…ูˆุงุตูุงุช ุงู„ research
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objective ูƒู„ู‡ุง smart ูุจู†ุดูˆู ู‡ู„ ุงู„ research
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objective ุชุจุนูƒ smart ูˆู„ุง ู…ุด smartุŸ the easiest way
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ุชุฌุงูˆุจูˆุง ุนู„ู‰ ุงู„ุณุคุงู„ ู‡ุฐุง ุงุฑุฌุนูˆุง ู„ .. ู„ .. ู„ ุงู„ู„ูŠ ู‡ูˆ
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ุงู„ุฏุฑุงุณุงุช ุงู„ุณุงุจู‚ุฉ ูˆุดูˆููˆุง ูƒูŠู ุงู„ research was ูู…ุน ..
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ู…ุนุงู…ู„ูŠู†ู‡ุง ุชู…ุงู…ุŸ okay ุทูŠุจ ู†ูŠุฌูŠ ู†ุณุฃู„ ุณุคุงู„ู‡ู„ ุงู„
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theory ู…ู‡ู…ุฉ ููŠ ุงู„ุฏุฑุงุณุฉ ูˆ ู„ุง ู…ุด ู…ู‡ู…ุฉุŸ ูˆ ู„ูŠุด ู…ู‡ู…ุฉ ุงู„
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theoryุŸ ูŠุง ุจุนุฏ ูŠุง ุนุงู…ุฑุฉ ุญุทูŠู†ุง research ideaุŒ ุจุนุฏูŠู†
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research questionุŒ ุจุนุฏูŠู† research objective ู‡ู„ ุฌูŠุช
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ุงุญู†ุง ู‡ุฐุง ุงู„ูƒู„ุงู… ุจูŠูƒูˆู† disengaged from the
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knowledge ุฅุฐุง ู…ุด ุนุงุฑููŠู† ุงู„ theoryุŸ ุฅุฐุง ุงู„ theory
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ู…ุด ู…ุนุฑูˆูุฉุŸ research objective ุงุญู†ุง ู…ุงุนุฑูู†ุง ูƒุฐุง
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ูˆุงุญุฏ ุนุงุฏูŠ ูŠุนู†ูŠ ูƒูŠูุŸ ุงู„ ู‡ุฏู ุชุจุนู‡ ุนุงุฏูŠ many research
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objectives yes it could beูŠุนู†ูŠ ุจูŠูƒูˆู† it could be
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one research objectives three, four, five ูŠุนู†ูŠ
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it's up to you it's up to the developing your
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research questions ูˆุจุงู„ุชุงู„ูŠ ุงู„ research question
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ููŠ research objectives ู…ุฑุชุจุทุฉ ููŠู‡ู…ุŒ ุชู…ุงู…ุŸ ู…ุงูŠู†ูุนุด
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ูŠูƒูˆู† research question ููŠ ูˆุงุญุฏ ูˆ research
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objective ููŠ ูˆุงุญุฏ ุขุฎุฑุŒ ูƒู„ู‡ ู…ุฑุจูˆุทูŠู† ููŠ ุจุนุถูˆูƒู„ู‡
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connected ูˆูŠู† ุจุงู„ title ูƒู…ุงู† ู…ุฑุฉ ู„ูˆ ุฃุฌูŠู†ุง ุงุญู†ุง
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ู†ุตุจู†ุงู‡ุง ุงู„ุฑุณู…ุฉ title ุจุนุฏูŠู† research ideas ุงู„ู„ูŠ
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ุฃุตู„ุง ุทู„ุนุชู†ุง ุงู„ title ุจุนุฏูŠู† research question ุจุนุฏูŠู†
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research objective ุจุนุฏูŠู† ุจุฏู‡ ูŠูƒูˆู† ุนู†ุฏูŠ ุฒูŠ ุงู„ู„ูŠ ู‡ูˆ
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ุงู„ theory ุงู„ู„ูŠ ุชุดู…ู„ ุงู„ู…ูˆุถูˆุน ูƒู„ู‡ ุฃูˆ ุงู„ model ุฃูˆ
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ุงู„ู†ู…ูˆุฐุฌ ุงู„ู„ูŠ ุฃู†ุชูˆุง ุจุชุดุชุบู„ูˆุง ุนู„ูŠู‡ุชู…ุงู…ุŸ ูˆุจุงู„ุชุงู„ูŠ
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ุฃู‡ู…ูŠุฉ ุงู„ู†ุธุฑูŠุฉ ู‡ูŠ .. ุงู„ู†ุธุฑูŠุฉ ุจุชุณุงุนุฏู†ูŠ ุฅู†ู‡ ุฅุญู†ุง ู† ..
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ู† .. ู†ุญุฏุฏ ุงู„ research question ูˆ ุงู„ research
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objective ูˆุจุงู„ุชุงู„ูŠ ุงู„ research question ูˆ ุงู„
280
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research objective ู…ุด ุฌุงูŠูŠู† ู…ู† ูุฑู‚ู‡ุงุŒ ู…ูู‡ูˆุด ุฃู†ุง
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ุฃุฌูŠุจู‡ู… ู‡ูŠูƒ ู„ุญุงู„ูŠุŒ ุจุฏู‡ ูŠูƒูˆู† ููŠ .. ูŠุนู†ูŠ ู…ุซู„ุง ู„ูˆ
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ุฃุฌูŠู†ุง ู‚ูˆู„ู†ุง ุงู„ .. ุงู„ digital marketing ู…ุน ุงู„ .. ู…ุน
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ุงู„ customer pers .. pers .. perspectiveุŒ ููŠ ู†ู…ุฌุด
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ุฃูƒูŠุฏ ุงู†ุชูˆุง ุดูุชูˆู‡ุง ูˆุงู†ุชูˆุง ุจุชุนู…ู„ูˆุง ุงู„ุฏุฑุงุณุงุช ุงู„ุณุงุจู‚ุฉ
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ุญูƒุช ุนู† .. ูุจุชุญูƒูˆุง ุนู† ู†ู…ุงุฐุฌ ู‡ุฐู‡ ุชุดูˆููˆู‡ุง ุงู† ู‡ูŠ ู†ุนู…ู„
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theory ุชู…ุงู…ุŸ ู‡ูŠ ู‡ุฐู‡ ุฃุตู†ุงุช theory ุฃูˆ ุจูŠุณู…ูˆู‡ุง ุงู„
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models ุงู„ู†ู…ุงุฐุฌ ู…ุด ู…ุทู„ูˆุจ ู…ู†ูƒ ุชุทูˆุฑ ุงู†ุช ู‡ุงู„ุฌุงู… ู…ุทู„ูˆุจ
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ู…ู†ูƒ ุชูู‡ู… ู…ุง ู‡ูˆ ู…ูˆุฌูˆุฏ ูู‚ุท ุจุนุฏูŠู† ุจุชุทูˆูŠุฑ ุจุนุฏูŠู† ู„ู…ุง
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ุชุนู…ู„ ุงู† ุดุงุก ุงู„ู„ู‡ ู…ุงุฌุณุชูŠุฑ ุฃูˆ ุฏูƒุชูˆุฑุงู‡ ุจุชุทูˆุฑูŠ ุจุณ ุงุญู†ุง
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ุงู„ู…ูู‡ูˆู… ู…ุทู„ูˆุจ ู…ู†ู†ุง ุญุงู„ูŠุง ุงู† ุงุญู†ุง ู†ูู‡ู… ุงู„ู…ูˆุฌูˆุฏ ุนุดุงู†
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ู‡ูŠูƒ ุงุญู†ุง ู…ุง ุจู†ู…ุงู†ุน ุงู†ู‡ .. ุงู†ู‡ ู†ุนูŠุฏ ุงู„ research
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question ุงู„ู…ุนู…ูˆู„ุฉ ุณุงุจู‚ุฉู…ุง ุจูŠุชู…ุงู†ุนุด ุทุจุนุง ุทูŠุจ
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ูƒู…ุงู† ุญูƒูŠู†ุง ุงูŠุด ู‡ูˆ ุงู„ research proposal ูˆุจุงู„ุชุงู„ูŠ
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ุงุญู†ุง ู‡ู†ุณุฃู„ ุณุคุงู„ ุจุณูŠุท ู‡ุงู† what is expected your
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research proposal the contents of your research
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proposal ูŠุนู†ูŠ ุงูŠุด ู‡ูŠ ู…ุญุชูˆูŠุงุช ุงู„ research proposalุŸ
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ู…ูŠู† ูŠู‚ูˆู„ูŠ ุงูŠุด ู…ุญุชูˆูŠุงุชู‡ุงุŸ title ู…ุธุจูˆุท background
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ู…ุธุจูˆุท
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ุฅุฐุง ู‚ู„ุชูƒ ู…ุตุดู… ุชุฃุฎุฐ ุบู„ุท ุนู„ู‰ ุทูˆู„ research design
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methodologies
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and methods ูุงู†ุช ุจุฏูƒ ุชูŠุฌูŠ ุชู‚ูˆู„ research design ุฅูŠุด
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ุชุจุนูƒ quantitative ูˆู„ุง qualitative deductive ูˆู„ุง
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deductive ูƒู„ ู‡ุฐุง ุงู„ text ูˆุงุถุญูŠู† ุงู„ู„ูŠ ู‡ุฐุง ุงู„ูƒู„ุงู…
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ู…ูˆุฌูˆุฏ ููŠ ุตูุญุฉ ูˆุงุญุฏ ูˆุงุฑุจุนูŠู† ุชุทู„ุนูˆุง ููŠ ุตูุญุฉ ุงุชู†ูŠู†
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ูˆุงุฑุจุนูŠู† ุฅูŠุด ุจุดู…ู„ background
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ูŠุนู†ูŠ ู…ู…ูƒู† ุงู‚ูˆู„ูƒูˆุง ุงูƒุชุจูˆุง two three lines as a
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background of your research two three lines ูŠุนู†ูŠ
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ุณุงุทุฑูŠู† ุงูˆ ุชู„ุงุชุฉ ุจุนุฏูŠู† research question and
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objective ุงูƒุชุจูˆุง ุจุณ ุณุคุงู„ ูˆุงุญุฏ research question
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ูˆุงุญุฏ ุงูƒุชุจูˆุง research objective ูˆุงุญุฏุฉุฃู†ุง ู…ุชุฃูƒุฏ ุฒูŠ
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ู…ุง ุฃู†ุง ุดุงูŠููƒู… ู‡ู†ุง ู‚ุฏุงู…ูŠุŒ ุฎุงุตุฉ ู„ู€ groups ุงู„ู„ูŠ
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ุจูŠูƒูˆู†ูˆุง ุจูŠุนุชู…ุฏูˆุง ูˆุงุญุฏ ุฃูˆ ูˆุงุญุฏุฉ ุจุชุนุชู…ุฏ ุนู„ู‰ ุงู„ุจุงู‚ูŠุฉ
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ุงู„ู…ุฌู…ูˆุนุฉุŒ ู‡ูŠูƒูˆู† ููŠ ุชู„ุงุชุฉ ู…ุซู„ุง ู…ู† ุฎู…ุณุฉ ูŠูƒุชุจูˆุง ุงู„
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research question ุงู„ู„ูŠ .. ุงู„ู„ูŠ ู‡ู… ุนุงุฑููŠู†ู‡ุŒ ุงุชู†ูŠู†
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ู…ู† ุงู„ุฎู…ุณุฉ ู‡ูŠูƒุชุจูˆุง research question ู…ุงู„ูˆุด ุนู„ุงู‚ุฉ ููŠ
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ุงู„ู…ูˆุถูˆุนุŒ ู be carefulุŒ ูŠุนู†ูŠ ุญุงูˆู„ูˆุง ุงู† ุงู†ุชูˆุง ุชูƒูˆู†
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.. ู„ูŠู‡ ุงู„ research question ู…ูˆุฌูˆุฏุŸ ุทูŠุจ
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ุงู„ methods ุจุฏูˆุง
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ูŠูƒูˆู† ููŠู‡ุง ุงู„ methods ุฅูŠุด ุงู„ method ุงู„ู„ูŠ
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ุงุณุชุฎุฏู…ู†ุงู‡ุงุŸ ุชู…ุงู…ุŸ ุฅูŠุด ุงู„ time scaleุŸ ุทุจุนุง ู‡ุฐุง
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ุงู„ูƒู„ุงู… ู…ุดุฑูˆุน ููŠ ุตูุญุฉ 42 ูˆ 43 ู„ูˆ
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ุทู„ุนุชูˆุง ุนู„ู‰ ุตูุญุฉ 47 ุทู„ู‘ูˆุง ุนู„ู‰ ุตูุญุฉ 47 ููŠ ุตูุญุฉ 47
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ู…ูˆุฌูˆุฏ ู…ุซุงู„ู…ูˆุฌูˆุฏ ุฅูŠุดุŸ ู…ุซุงู„ ู…ูˆุฌูˆุฏ ููŠ ุงู„ูƒุชุงุจ ู‡ุฐุง
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ุงู„ู…ุซุงู„ ู…ุซุงู„ ูƒุงู…ู„ ุนุจุงุฑุฉ ุนู† ุตูุญุฉ ูˆุงุญุฏุฉ ู…ูˆุฌูˆุฏ ููŠู‡
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ุงู„ู„ูŠ ู‡ูˆ ุงู„ููƒุฑุฉ ุชุจุน ุงู„ุจุญุซ ู…ูˆุฌูˆุฏ ููŠู‡ title ู…ูˆุฌูˆุฏ ููŠู‡
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ุงู„ background research questions research
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objective ูˆ ุงู„ methodูˆ ุงู„ data collection methods
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ุงู„ู„ูŠ ู‡ูŠ ู†ุณุชุฎุฏู… ุงุญู†ุง questionnaire ู†ุณุชุฎุฏู… interview
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ู‡ุฐุง ุตูุญุฉ ูˆุงุญุฏุฉ ุจุณ ุงุญู†ุง ุญุชู‰ ููŠ ุงู„ proposal ุทุจุนุง ู‡ุฐุง
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ุจุณ ู†ูƒุจุฑู‡ ูˆุจุงู„ุชุงู„ูŠ ู‚ุจู„ ู…ุง ุชุจุชูŠุฌูŠ ุนู† ุงู…ุชุญุงู† ู‡ุฐุง
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ุจูŠูƒูˆู† ู…ุนุฑูˆู ูƒู…ุงู† ู…ุฑุฉ title background research
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00:24:11,390 --> 00:24:17,630
questions research objectives methods ุชู…ุงู…ุŸ ุจุนุฏูŠู†
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ุงู„ data collection
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ุชู…ุงู…ุŸ ูˆ ุงู„ time scale ูˆ ุงู„ resources ูˆ ุงุฎุฑุด ุงู„
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references ู†ุนูŠุฏู‡ู… ู†ุนูŠุฏู‡ู… ูƒู… ู…ุฑุฉ ูˆู„ุง ุฎู„ุงุตุŸ ู‡ุฐู‡
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ู…ูˆุฌูˆุฏุฉ ููŠ ุตูุญุฉ 47 ูˆ ุตูุญุฉ 48 ูŠุนู†ูŠ ุงู„ุจู†ุงุช ู…ู…ูƒู†
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ุงู„ุงู…ุชุญุงู†ูŠูŠุฌูŠ ู„ุญุงู„ู‡ ู‡ุฐุง ุจุณุŒ ุชุชุฃูƒุฏ ุฃู†ู‡ ุฃู†ุชูˆุง ุนุงุฑููŠู†ุŒ
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ุฅูŠู‡ุŸ ู…ุด ู…ุน ุงู„ูƒู„ ุฅุดูŠุŒ ูŠุนู†ูŠ ุงู„ุณุคุงู„ ุงู„ุฃูˆู„ how you
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develop your research questionุŸ how you develop
340
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your research objectiveุŸ what is the main
341
00:24:50,790 --> 00:24:54,330
referencesุŸ who is the key author of your
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researchุŸ who is .. what is the key journal of
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your researchุŸ
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ุชู…ุงู…ุŸ ูˆูƒุชูŠุฑ ู‡ุฐู‡ ุงู„ุฃุณุฆู„ุฉ ุฃุญู†ุง ุจู†ุณุฃู„ู‡ุงุงู„ key authors
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ูˆ ุงู„ key journal ุงู„ keywords ุงู„ ุฅูŠู‡ุŸ ุงู„ keywords
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ู‡ู„ ุจุชู‚ุฏุฑ ุชุนู…ู„ ุงู„ connections ุจูŠู† ุงู„ keywords
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ุณุจุนุชูƒู… ุงุนู…ู„ูˆู„ูŠ tree ุฑุณู…ู‡ุง ุทุจุนุง ุงู„ resources ุงู„
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resources ู‡ู†ุดุฑุญู‡ุง ููŠ chapter ุชู„ุงุชุฉ ุงู„ู„ูŠ ู‡ูŠ ุงู„
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resources ูƒู…ุงู† ู…ุฑุฉ ุฃุฐูƒุฑูƒู… ุนุดุงู† ุนุดุงู† ู…ุง ุชู†ุณูˆุด ูŠุนู†ูŠ
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ู‡ูŠุจุฏุฃ ู†ุนูŠุฏู‡ุง ุงู„ุฑุงุจุน ู…ุฑุฉresearch idea ุชุจุนุชูƒู… ุจุนุฏูŠู†
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ุงู„ title ุจุนุฏูŠู† ุงู„ background ุจุนุฏูŠู† ุงู„ research
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question ุจุนุฏูŠู† ุงู„ research objective ุงู„ methods ุงู„
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data collection ุจุนุฏูŠู† ุงู„ time scales ูŠุนู†ูŠ ุงู„ time
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scale ูŠุนู†ูŠ ูƒุฏู‡ ูŠุงุฎุฏ ู…ุนุงูƒ ุงู„ assignment ุจุนุฏูŠู† ุงู„
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resources ุงูŠุด ูŠุนู†ูŠ ุงู„ resources ู‡ู†ุดุฑุญู‡ุง ููŠ chapter
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4 ุงูˆ chapter 3 ุงู†ู‡ุงู„ู„ูŠ ู‡ูˆ ุชู„ุงุช ุฃู†ูˆุงุน ู…ู† ุงู„
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resources primary sources, secondary sources,
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tertiary sources primary sources ุจุชุงุนูƒุŸ ุจุฏู†ุง table
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.. ุจุฏูŠู†ุง ู†ุฌูŠุจ table ุจุณูŠุท ุงุนุทูŠู†ูŠ example of primary
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source primary of secondary source primary ..
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00:26:13,310 --> 00:26:19,230
example of tertiary source ุฏุนูˆู†ุง ู…ุฑุฉ ุจุงู„ู†ุณุจุฉ ู„ู„
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resources ู‡ูŠูƒูˆู† ููŠ separate question okay give
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example for each of the following resources
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primarysecondary ูˆ tertiary ุงุนุทูŠู†ูŠ ู…ุซุงู„ ู…ู† ุนู†ุฏูƒ ูˆ
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ุจุงู„ุชุงู„ูŠ ู…ุซู„ุง ู…ุซู„ุง ู„ูˆ ุฌูŠู†ุง ู‚ูˆู„ู†ุง ููŠ ุงู„ digital
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marketing ู‚ูˆู„ูŠ ูˆุงู„ู„ู‡ ูƒุชู„ุฑ ุชู…ุงู… ููŠ ุงู„ index ูƒุฐุง
367
00:26:46,120 --> 00:26:50,660
OkayุŸ ูู‡ูŠ ุฒูŠ ุจุงู„ุธุจุท ู‡ู‰ ุงู†ุชูˆุง ุดุงูŠููŠู†ู‡ ุทุจุนุง ุงู„ูƒุชุงุจ
368
00:26:50,660 --> 00:26:55,060
ุบุฏุง ู…ู‚ุนุฏ ู„ู…ุฑุญุฉ ุงู„ baccalaureate ุฒูŠูƒูˆุง ุฒูŠู‡ู… ุทุจุนุง ูˆ
369
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ุฒูŠ ู…ุง ุงุญู†ุง ุญูƒูŠู†ุง ู…ู† ุจุฏุงูŠุฉ ุงู„ูุตู„ ู„ู…ุง ุงุญู†ุง ุจูŠูˆุฏ
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ุงู„ุณูŠุงุฑุฉ ู„ู…ูƒุงู†ูŠูƒู‰ ูุงู„ู…ูƒุงู†ูŠูƒู‰ ุจูŠุฑูˆุญ ู‡ู†ุง ููŠ ุงู„ุจู„ุงุฏ
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00:27:02,160 --> 00:27:05,480
ุจูŠูƒูˆู† ุนู†ุฏู‡ ุจุฑุบุฉ ู‡ูŠูƒ ุจูŠุฑู…ูŠู‡ ุทุจ ู„ูŠุด ุนู†ุฏู‡ ุชุฑู…ูŠ ุฌู„ุฏุŸ
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00:27:05,480 --> 00:27:11,600
ู…ุงู‡ูˆุด ู„ุงุฒู… ูŠุนู†ูŠ ุงู„ุฃู„ู…ุงู† ู‡ู… ู„ู…ุง ุตู…ู…ูˆุง ุงู„ุจุฑุบุฉ ุตู…ู…ูˆู‡
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00:27:11,600 --> 00:27:16,340
ูˆ ู…ุด ู„ุงุฒู… ู„ุฃ ูƒู„ ุฅุด ู…ูˆุฌูˆุฏ ููŠ ุงู„ูƒุชุงุจ ู…ุทู„ูˆุจุชู…ุงู…ุŸ so
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be careful understand what is written ูˆุฎุงุตุฉ ุงู„
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examples ุฎุงุตุฉ ุฅูŠุดุŸ ูƒูŠู ุชุนุฑู ุงู„ examplesุŸ ู‡ู…
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ู…ูˆุฌูˆุฏูŠู† box 2.13 ู…ุซู„ุง ุงู„ boxes ุดุงูŠููŠู† ุงู„ boxุŸ ู‡ุฐุง
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ุงู„ box ุฒูŠ ู‡ูˆ case of studies ุชุนุชุจุฑ ุงู„ box ุงู„ู…ูˆุฌูˆุฏ
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ููŠ ุงู„ box ู‡ุฐุง ุงู‡ุชู…ูˆุง ููŠู‡ ู„ุฃู† ู‡ุฐุง ุชุฑุฌู…ุฉ ุตูุญู‡ ุณุจุนุฉ ูˆ
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ุงุฑุจุนูŠู† ู‡ุฐู‡ ุชุฑุฌู…ุฉ ูุนู„ูŠุฉ ู„ุง ูู‡ู…ู†ุง ุชู…ุงู…ุŸ ุทูŠุจ
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00:27:47,620 --> 00:27:58,120
ู‡ูƒ ุจูŠูƒูˆู† ุฎู„ุตู†ุง chapter ุงุซู†ุงู† chapter ุงุฑุจุนุฉ chapter
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ุงุฑุจุนุฉ chapter ุชู„ุงุชุฉ ุนููˆุง chapter ุชู„ุงุชุฉ ูƒูŠู ุงุญู†ุง
382
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ู†ุนู…ู„ reviewing ู„ู„ literature ู…ุชุฐูƒุฑูŠู† ู„ู…ุง ุงุญู†ุง
383
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ุฑุณู…ู†ุง ุงู„ุฑุณู… ุงู„ู„ูŠ ู‡ูŠูƒ ุงู‡ ูุงูƒุฑูŠู†ู‡ุงุงู„ู„ูŠ ู‡ู‰ ุงุญู†ุง ุจู†ุจุฏุฃ
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ุจุงู„ุฑุณุงุดุฉ question ูˆ objectives ุจุนุฏูŠู† define
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parameters ุงูŠูˆุฉ ุจุฏู†ุง ุงู„ parameters ุชุดุชุบู„ุชู‡ ุนู„ูŠู‡ู…
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ุทุจุนุง what is your parameters ู…ู…ูƒู† ูŠูƒูˆู† language ุงู„
387
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country ุงู„ time ุฏูˆู„ ูˆ ุงุนุทูŠู†ุง ูƒุฐุง ุงู…ุชู„ุฉ ุนุดุงู† ุงู†ุง
388
00:28:30,460 --> 00:28:34,400
ุงุนู…ู„ ุดุบู„ ุงุณู…ู‡ systematic literature review ุงุนู…ู„
389
00:28:34,400 --> 00:28:39,480
ุงูŠุดุŸ systematic literature reviewูˆ ุจุนุฏูŠู† ุจุฏู‰ ุงุญุฏุฏ
390
00:28:39,480 --> 00:28:43,200
ุงูŠุด ุงู„ research engines ุงู„ู„ู‰ ู‡ุณุชุฎุฏู…ู‡ุง ุฌู‡ุงุฒ ุชูˆุฑ
391
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ุงู…ูŠุฑุงู„ุฏ ุงุจุณูƒูˆ ู‡ุฏูˆู„ ูŠุนู†ูŠ ุงู„ last resort ุจุชู‚ูˆู„ู‡ ู„
392
00:28:47,960 --> 00:28:50,680
google scholar ุฅุฐุง ุจุดูˆู google scholar ููŠ ุฃูˆู„
393
00:28:50,680 --> 00:28:56,340
ุฅุฌุงุจุฉ ุจุฏูŠุด ุฃู‚ูˆู„ ุบู„ุท ูŠุนู†ูŠ ุงู„ุจุนุช ุจูŠู‚ูˆู„ู‡ ุงู„ุจุญุซ ุชุจุนูƒ
394
00:28:56,340 --> 00:29:01,680
ุถุนูŠู ู„ุฅู†ู‡ sometimes it includes unreliable source
395
00:29:01,680 --> 00:29:07,210
of data or source of information or researchูƒุชูŠุฑ
396
00:29:07,210 --> 00:29:11,650
ู…ู‡ู… ู‡ูŠ ุงู„ู„ูŠ ุชุฑุณู…ูˆู‡ุง ุจุญูŠุซ ู†ุนุฑู ุงู†ู‡ ูƒูŠู .. ูƒูŠู
397
00:29:11,650 --> 00:29:16,330
ูˆุตู„ุชูˆุง ุฅู„ูŠู‡ุง ุงู„ู„ูŠ
398
00:29:16,330 --> 00:29:20,830
ู‡ูŠ ุงู„ู„ูŠ ููŠ ุตูุญู‡ .. ููŠ ุตูุญู‡ ุณุชูŠู† ุงู„ู„ูŠ ู‡ูŠ ู‡ุฐู‡ ุงู„ุฑุณู…ุฉ
399
00:29:20,830 --> 00:29:25,270
ุนุดุงู† ุชุณู‡ุฑูˆุง ุจุงู„ุฃุฎูŠุฑ to write your literature
400
00:29:25,270 --> 00:29:25,650
review
401
00:29:29,360 --> 00:29:32,980
ุทูŠุจ ููŠ ุงู„ critical literature review ุจุชุฎุชู„ู ุฅุฐุง
402
00:29:32,980 --> 00:29:37,080
ุฅุญู†ุง ุงู„ .. ุงู„ .. ุงู„ุฏุฑุงุณุฉ ุชุจุนู†ุง inductive ุชุฎุชู„ู
403
00:29:37,080 --> 00:29:40,520
ุนู†ู‡ุง inductive .. deductive ูุฅุฐุง ูƒุงู† ููŠ ุฃู†ุง
404
00:29:40,520 --> 00:29:44,760
deductive ูŠูƒูˆู† ุนู†ุฏู‡ theory ุฅุฐุง ุฃู†ุง inductive ู…ุน
405
00:29:44,760 --> 00:29:46,860
ุงู„ูƒู„ุงู… ู…ุงููŠุด ุนู†ุฏู‡ theory ุฃูŠุฒุง ุฃู†ุง ุจุฏู‡ ุฃุนู…ู„
406
00:29:46,860 --> 00:29:52,820
building ู„ู„ theory ุทุจุนุง ูุจู†ุนุฑู ุงู„ูุฑู‚ ู…ู† .. ุจูŠู†
407
00:29:52,820 --> 00:29:53,300
ุงู„ุชู„ุชุงู†
408
00:30:00,850 --> 00:30:03,750
ู‡ู†ุง ุงู„ู…ุทู„ูˆุจ ูŠุนู†ูŠ ู†ุดุฑุญ ุงู„ูุฑู‚ ุจูŠู†ุงุชู‡ู…ุŸ ูƒูŠูุŸ ู‡ู†ุง
409
00:30:03,750 --> 00:30:07,130
ุงู„ู…ุทู„ูˆุจ ูŠุนู†ูŠ ู†ุดุฑุญ ุงู„ูุฑู‚ ุจูŠู†ุงุชู‡ู…ุŸ ุงุญูƒูŠ ูŠุง ุงู…ุง ู…ุทู„ูˆุจ
410
00:30:07,130 --> 00:30:10,090
ุงู„ูุฑู‚ ุจูŠู†ุงุชู‡ู… ุงูˆ what is your research? deductive
411
00:30:10,090 --> 00:30:13,610
ูˆู„ุง inductiveุŸ if deductive whyุŸ if inductive whyุŸ
412
00:30:13,610 --> 00:30:20,050
ุจุณ ุณู‡ู„ what is your research? is deductive ูˆู„ุง
413
00:30:20,050 --> 00:30:23,190
inductiveุŸุจุชู‚ูˆู„ูŠ ุงู„ู„ูŠ ูˆุงู„ู„ู‡ ุฃู†ุง deductiveุŒ ูุฃู‚ูˆู„ูƒ
414
00:30:23,190 --> 00:30:26,430
why you are deductiveุŸ why you are inductiveุŸ ุจุณุŒ
415
00:30:26,430 --> 00:30:29,110
ุจุชู‚ูˆู„ูŠ ุฃู†ุง I'm deductive ู„ุฃู†ู‡ ููŠ ุนู†ุฏู‰ theoryุŒ ููŠ
416
00:30:29,110 --> 00:30:33,150
ุนู†ุฏู‰ explanation ูˆุจุงู„ุชุงู„ูŠ .. ูˆุจุงู„ุชุงู„ูŠ ุฅุฐุง ู‚ู„ุช ููŠ
417
00:30:33,150 --> 00:30:35,650
theoryุŒ ุจุฏู‡ ุชู‚ูˆู„ูŠ what is the theory behind of
418
00:30:35,650 --> 00:30:42,090
your researchุŒ ุทุจุนุงุŸ Theory ู‚ุฏ ุชูƒูˆู† modelุŒ ู†ู…ูˆุฐุฌุŒ
419
00:30:42,090 --> 00:30:46,570
ู‚ุฏ ุชูƒูˆู† ุนู„ุงู‚ุฉ ู…ุชุบูŠุฑุงุช ู…ุน ุจุนุถ ุชู… ุฅุซุจุงุชู‡ุง ุณุงุจู‚ุงุŒ
420
00:30:46,570 --> 00:30:47,210
ุทุจุนุงุŸ
421
00:30:51,610 --> 00:30:55,670
ุทุจุนุง ุงุญู†ุง ุงุชูุงู‚ู†ุง ู…ุน ุจุนุถ ุณุงุจู‚ุง ุงู† ุงู„ majority of
422
00:30:55,670 --> 00:31:02,270
.. of research is deductive ุทุจุนุง ู„ุฃู†ู‡ ุงุญู†ุง ุจู†ุนู…ู„
423
00:31:02,270 --> 00:31:08,170
testing ู„ theories ุฃูˆ ุจู†ุนู…ู„ testing ู„ models ุจู†ุนู…ู„
424
00:31:08,170 --> 00:31:12,390
testing ู„ hypothesis ุงู„ hypothesis ู‡ูŠ ุฌุฒุก ู…ู† ุฃูŠุงุด
425
00:31:12,390 --> 00:31:20,150
ู…ู† ุงู„ theory ู…ู† ุงู„ู†ุธุฑูŠุฉ ุฎุฏูˆุง ุจุงู„ูƒู… ุทุจุนุง ุทูŠุจ
426
00:31:21,480 --> 00:31:27,380
ูƒู…ุงู† ูƒุชูŠุฑ ุณุคุงู„ ู…ู‡ู… the importance of reading the
427
00:31:27,380 --> 00:31:30,680
importance of reading why you are reading ุจุงู„ุฐูƒุฑูŠู†
428
00:31:30,680 --> 00:31:33,680
ู„ู…ุง ุงุญู†ุง ุฑุฌุนุชูˆุง ุงู„ู…ุญุงุถุฑุงุช ู‚ู„ุชู„ูƒูˆุง it's like
429
00:31:33,680 --> 00:31:38,760
refilling process the more you read the more you
430
00:31:38,760 --> 00:31:43,100
write ุจุงู„ุฐูƒุฑูŠู†
431
00:31:43,100 --> 00:31:49,410
read ..ูˆุจุงู„ุชุงู„ูŠ ุงู„ importance of reading ุจุฏู†ุง ู†ุฑูƒุฒ
432
00:31:49,410 --> 00:31:54,610
ุนู„ูŠู‡ุง ูˆูƒูŠู ุจุชุณุงุนุฏู†ุง ุงู„ reading how reading helping
433
00:31:54,610 --> 00:32:05,890
you to develop your literature review ุทูŠุจ
434
00:32:05,890 --> 00:32:10,970
ู‡ุดูˆู ุฅูŠุด ู…ุญุชูˆูŠุงุช ุงู„ critical review ุฏุฑุงุณุฉ ุณุงุจู‚ุฉ
435
00:32:10,970 --> 00:32:11,990
ุฅูŠุด ู…ุญุชูˆูŠุงุชู‡ุง
436
00:32:17,720 --> 00:32:21,320
ุงู„ู…ุญุชูˆู‰ ุชุจุนุชู‡ุงุŒ ู„ุฃ ูŠุนู†ูŠ ู„ู…ุง ุงุญู†ุง ุจู†ุนู…ู„ literature
437
00:32:21,320 --> 00:32:23,720
reviewุŒ ุฅูŠุด ุงู„ู…ูุฑูˆุถ ูŠูƒูˆู† ููŠ ุงู„ literature reviewุŸ
438
00:32:23,720 --> 00:32:27,880
ุงู„ abstract ู…ุง
439
00:32:27,880 --> 00:32:30,680
ู„ู‡ ุนู„ุงู‚ุฉุŒ ุงู„ abstract ู‡ุฐุง ู„ู…ุง ุงู†ุช ุชุนู…ู„ ุงู„ research
440
00:32:30,680 --> 00:32:36,320
ุชุจุนุชู‡ุฃู‡ ุจุฏู‡ ุงู„ theories ูˆ ุงู„ concept ูˆ ุงู„
441
00:32:36,320 --> 00:32:39,120
variables ูˆ ุงู„ aspects ูˆ ุงู„ .. ูƒู„ ู‡ุฐุง ุจูŠูƒูˆู† ููŠู‡
442
00:32:39,120 --> 00:32:42,040
ุฏุงุฎู„ ุงู„ critical .. ูˆ ุงู„ debates ุงู„ู„ูŠ ุจูŠุตูŠุฑ ุจูŠู† ุงู„
443
00:32:42,040 --> 00:32:47,860
authors ุงู„ุนู„ุงู‚ุงุช ูƒู„ ู‡ุฐู‡ .. ู‡ุฐุง ู…ูˆุฌูˆุฏ ููŠ ุตูุญุฉ ุชู„ุงุชุฉ
444
00:32:47,860 --> 00:32:50,260
ูˆ ุณุชูŠู† ูƒูŠู ูƒุงู† ุงู„ debates ุจูŠู† authorsุŸ ูŠุนู†ูŠ
445
00:32:50,260 --> 00:32:52,100
ุงู„ุฐุงูƒูŠุฑ ู„ู…ุง ุจูŠู‚ูˆู„ู†ุง ุฃูู„ุงู† ุฌุงู„ูŠ ุงู„ digital
446
00:32:52,100 --> 00:32:55,040
marketing ุจุชุฃุซุฑ ุฃูู„ุงู† ุฌุงู„ูŠ ู„ุฃ ุจุชุฃุซุฑ ุงุฌุง ูˆุงุญุฏ ูˆ ู„ุง
447
00:32:55,040 --> 00:32:58,240
ุงุฎุฑ ุงุฌุง ูˆุงุญุฏ ุจุงู„ุฐุงูƒูŠุฑุŸ ุงู‡ ุตุญูŠุญ ูู‡ุฐุง ุจูŠุณู…ูˆู‡ debates
448
00:33:00,450 --> 00:33:03,270
ุงู„ู€ debates ุงู„ู„ูŠ ุจูŠุตูŠุฑ ููŠ ุงู„ .. ูŠุนู†ูŠ ู…ุชุฐูƒุฑุฉ ุฃู‚ูˆู„ูƒ
449
00:33:03,270 --> 00:33:06,930
criticizeุŸ ู„ู€ criticize it doesn't mean ุฃู†ู‡ you
450
00:33:06,930 --> 00:33:12,730
criticize ู„ุฃ ุจุชุฎู„ูŠ ู‡ู… ุงู„ authors to criticize each
451
00:33:12,730 --> 00:33:18,720
other ูˆุจุงู„ุชุงู„ูŠ ุงุญู†ุง ู…ู…ูƒู† ู†ูŠุฌูŠ ู†ุณุฃู„ ุณุคุงู„ ุจุณูŠุทุฅูŠู‡
452
00:33:18,720 --> 00:33:22,020
ุนู„ุงู‚ุฉ ููŠ ุงู„ .. ููŠ ุงู„ .. ููŠ ุงู„ุจุญุซ ุชุจุนูƒู…ุŸ ู„ูˆ ุฃู‚ูˆู„
453
00:33:22,020 --> 00:33:29,400
ูˆุงู„ู„ู‡ ู…ูŠู† ู‡ู… ุงู„ main significant authors in your
454
00:33:29,400 --> 00:33:34,560
literature reviewุŸ ุจุชู‚ูˆู„ ูˆุงู„ู„ู‡ ู…ุซู„ุง John Etol 2016
455
00:33:34,560 --> 00:33:39,740
ูˆ ู…ุซู„ุง Arena Etol 2017ุŒ it's fineุŒ ุจู‚ูˆู„ูƒู… do you
456
00:33:39,740 --> 00:33:44,040
find any contradictions between themุŸู‡ู„ ุฌุงุชูˆุง
457
00:33:44,040 --> 00:33:48,280
contradictions ุฌู†ุงุชู‡ู…ุŸ ุงู‡ ูˆู„ุง ู‡ู… they are ูŠุนู†ูŠ
458
00:33:48,280 --> 00:33:53,980
complement each other ูˆู„ุง ู‡ู… ุจูŠูƒู…ู„ูˆุง ุจุนุถ ู…ุด ุฐุงูƒุฑุฉ
459
00:33:53,980 --> 00:33:58,120
ู„ู…ุง ู‚ู„ู†ุง ุงู†ู‡ ูู„ุงู† ุฌุงู„ digital marketing ุจุชุฃุซุฑ ูู„ุงู†
460
00:33:58,120 --> 00:34:01,860
ุฌุงู„ ู„ุฃ ุจุชุฃุซุฑุด ุฅุฌุช ูู„ุงู† ุฃูƒุฏ ุนู„ูŠู‡ ูˆุจุงู„ุชุงู„ูŠ ู‡ุฐุง ู‡ูˆ ุงู„
461
00:34:01,860 --> 00:34:05,600
debate ุชู…ุงู…ุŸ
462
00:34:05,600 --> 00:34:08,380
ุทูŠุจ
463
00:34:20,500 --> 00:34:28,340
ููŠ ุนู†ุฏู†ุง ุงุญู†ุง ู‡ุงู† ููŠ ุตูุญู‡ 65 ุนุดุงู† ุงุญู†ุง ู†ุนู…ู„ check
464
00:34:28,340 --> 00:34:32,800
ู†ุนู…ู„ check list ุงู†ู‡ ู‡ู„ ุงู„ุฏุฑุงุณุงุช ุงู„ุณุงุจู‚ุฉ ุฏุจูŠุงุชู†ุง
465
00:34:32,800 --> 00:34:38,650
ูƒูˆูŠุณุฉ ูˆู„ุง ู„ุฃ ููŠ ุนู†ุฏู†ุง ู…ุฌู…ูˆุนุฉ ู…ุนูŠุงุฑุทุจุนุง ู‡ุฐู‡
466
00:34:38,650 --> 00:34:42,970
ุงู„ู…ุนุงูŠูŠุฑ ู…ุด ู‡ุณุฃู„ูƒูˆุง ููŠู‡ุง ู‡ุงู† ู‡ุฐู‡ ุงู„ู…ุนุงูŠูŠุฑ ู‡ู†ุดูˆูู‡ุง
467
00:34:42,970 --> 00:34:46,650
ููŠ ุงู„ proposal ุชู…ุงู…ุŸ ุงู„ู…ุนุงูŠูŠุฑ ู…ุด ู‡ุณุฃู„ูƒูŠู‡ุง ููŠ
468
00:34:46,650 --> 00:34:49,710
ุงู„ุงู…ุชุญุงู† ุจุณ ู‡ู†ุดูˆูู‡ุง ููŠ ุงู„ proposal ุทุจ ุฅูŠุด ุงู„ู„ูŠ
469
00:34:49,710 --> 00:34:52,450
ู‡ุณุฃู„ูƒูˆุง ููŠู‡ ุงู„ู„ูŠ ู‡ูˆ structure of critical reviewุŸ
470
00:34:52,450 --> 00:34:57,620
ุฅูŠุด ุงู„ุชุฑูƒูŠุจุฉ ุชุจุน ุงู„ุฏุฑุงุณุงุช ุงู„ุณุงุจู‚ุฉุŸูˆู‡ุง ุทุจุนุง ู…ูˆุฌูˆุฏุฉ
471
00:34:57,620 --> 00:35:03,240
ุงุญู†ุง ููŠ ุตูุญุฉ ุฎู…ุณุฉ ูˆ ุณุชูŠู† ู…ุฐุงูƒูŠู†ูŠ ู„ู…ุง ุญูƒูŠู†ุง ู‚ุฏ ุชูƒูˆู†
472
00:35:03,240 --> 00:35:06,960
single chapter chapter ูˆุงุญุฏ ู‚ุฏ ุชูƒูˆู† a series of
473
00:35:06,960 --> 00:35:12,800
chapter ู‚ุฏ ุชูƒูˆู† ู…ูˆุฒุนุฉ ุจูŠู† ุงู„ุฏุฑุงุณุงุช ุทุจุนุง ููŠู‡ ุงู†
474
00:35:12,800 --> 00:35:16,840
ุงุญู†ุง ููŠ ู†ูุณ ุงู„ .. ุงู„ .. ููŠ ู†ูุณ ุงู„ุตูุญุฉ ุจูˆุฑุฌูŠู†ูŠ ุงูŠุด
475
00:35:16,840 --> 00:35:19,260
ุงู„ contents ุงู„ู…ูุฑูˆุถ ุชูƒูˆู† ููŠ literature review ุงูŠุด
476
00:35:19,260 --> 00:35:21,200
ุงู„ู…ุญุชูˆูŠุงุช ู…ุน ุงู„ literature review
477
00:35:23,940 --> 00:35:26,340
ุงุญู†ุง ู‚ู„ู†ุง ุฏุงูŠู…ุง ููŠ ุงู„ literature review from
478
00:35:26,340 --> 00:35:29,140
general to specifics ูŠุนู†ูŠ ู…ุงุฌูŠ ุงู†ุง ุจุญูƒูŠ ุนู† ุงู„
479
00:35:29,140 --> 00:35:31,140
digital marketing ุจุงุฌูŠ ุงูˆู„ ุงุดูŠ ุงุญูƒูŠ ููŠ ุงู„
480
00:35:31,140 --> 00:35:34,200
marketing ุจุนุฏูŠู† digital marketing ุจุนุฏูŠู† social
481
00:35:34,200 --> 00:35:37,620
media ุจุนุฏูŠู† ุจู†ุฒู„ ููŠุณุจูˆูƒ ูˆ twitter ุจุนุฏูŠู† ุจุฏุฎู„ ุนู„ู‰
482
00:35:37,620 --> 00:35:43,060
ุงู„ุชูุงุตูŠู„ ูŠุนู†ูŠ from very large to very narrow ูˆู‡ูŠ
483
00:35:43,060 --> 00:35:48,220
ุทุจุนุง ู…ูˆุฌูˆุฏุฉ ู…ุดุฑูˆุญุฉ ููŠ ุตูุญู‡ 66 ูˆุงุฐุง ุดูุชูˆุง ุตูุญู‡ 67
484
00:35:48,220 --> 00:35:52,560
ู…ุญุทูˆุท ู…ุซุงู„ ู…ุซุงู„ ุชุทุจูŠู‚ ู…ุซุงู„ ุนู…ู„ูŠ
485
00:35:55,320 --> 00:35:58,180
ุตูุญุฉ focus on management research structure of
486
00:35:58,180 --> 00:36:04,520
literature review ุงุชุทู„ุนูˆุง
487
00:36:04,520 --> 00:36:12,580
ุนู„ูŠู‡ุŒ ุชู…ุงู… ุงู„ sources literature sources available
488
00:36:12,580 --> 00:36:15,700
ุงู„ู„ูŠ ู‡ูˆ ุงู„ู…ูˆุงุฑุฏ ุงู„ู„ูŠ ุญูƒูŠู†ุง ููŠู‡ุง ุงู„ู„ูŠ ู‡ูŠ primary,
489
00:36:15,920 --> 00:36:20,890
secondary, tertiaryุงู„ primary ู„ู‡ุง ุฃู†ูˆุงุน ุฒูŠ ุงู„
490
00:36:20,890 --> 00:36:25,470
reports ุงู„ thesis ุงู„ emails ุงู„ conferencing etc ุงู„
491
00:36:25,470 --> 00:36:27,930
secondary like ุงู„ journals ูˆ ุงู„ books ูˆ ู‚ูˆู„ู†ุง ุฃูƒุชุฑ
492
00:36:27,930 --> 00:36:29,910
ุฃุดูŠุงุก ุจู†ุนุชู…ุฏ ุนู„ู‰ ุงู„ secondary ุงู„ู„ูŠ ู‡ูˆ ุงู„ journal
493
00:36:29,910 --> 00:36:35,070
ุจุนุฏูŠู† ุงู„ territories ุงู„ู…ุทู„ูˆุจ
494
00:36:35,070 --> 00:36:38,830
ุจุดูŠ ุจุณูŠุท ุฃู†ู‡ ุงุญู†ุง ู…ุซุงู„ ุนู„ู‰ ูƒู„ ูˆุงุญุฏุฉ ู…ู† ู‡ุฏูˆู„ ู…ุซุงู„
495
00:36:38,830 --> 00:36:42,090
ุจุณูŠุท ูŠุนู†ูŠ ุนู„ู‰ ุงู„ primary ูˆ ุงู„ secondary ู…ุซุงู„ ุนู„ู‰
496
00:36:42,090 --> 00:36:44,510
ุงู„ primary ู…ุซุงู„ ุนู„ู‰ ุงู„ secondary ู…ุซุงู„ ุนู„ู‰ ุงู„
497
00:36:44,510 --> 00:36:49,160
territoryุงู„ู„ูŠ ู‡ูŠ ู…ูˆุฌูˆุฏุฉ ููŠ ุตูุญุฉ 67 ุทุจุนุง ู‡ุฏูˆู„ ุฅูŠุด
498
00:36:49,160 --> 00:36:53,540
ุจูŠุณุงุนุฏูˆู†ุง ุงู„ุชู„ุงุชุฉ ุจูŠุณุงุนุฏูˆู†ุง ุฅู† ุฅุญู†ุง ู†ุนู…ู„ farming
499
00:36:53,540 --> 00:36:57,360
ู„ู„ literature review ูŠุนู†ูŠ ู…ู…ูƒู† ุฅุญู†ุง ุจุงู„ุฐูƒูŠุฑ ู„ู…ุง
500
00:36:57,360 --> 00:37:00,860
ู‚ู„ู†ุง .. ู…ู…ูƒู† ู†ุฑุฌุน ู„ู„ .. ู„ู„ .. ู„ู„ references ู…ุฑุงุฌุน
501
00:37:00,860 --> 00:37:04,640
ูˆ ู†ุทู„ุน ู…ู†ู‡ุง ู…ูŠู† ู‡ู… ุงู„ .. ุงู„ authors ู…ู…ูƒู† ุฅุญู†ุง ู†ุทู„ุน
502
00:37:04,640 --> 00:37:07,080
ุนู„ู‰ ุชู‚ุงุฑูŠุฑ ุญูƒูˆู…ูŠุฉ published ูˆ unpublished
503
00:37:07,080 --> 00:37:12,240
governments ู…ู…ูƒู† ุฅุญู†ุง ู†ุทู„ุน ุนู„ู‰ ุฃูˆุฑุงู‚ ู…ุคุชู…ุฑ ู†ุฑุฌุน
504
00:37:12,240 --> 00:37:15,000
ุนู„ู‰ ุงู„ู…ุคุชู…ุฑุงุช ูˆ ู†ุดูˆู ุฅูŠุด ุงู„ู…ุคุชู…ุฑุงุช ุญูƒุช ููŠ ุงู„ู…ูˆุถูˆุน
505
00:37:16,490 --> 00:37:19,730
ู‡ุฐุง ูƒู„ู‡ ููŠ ุงู„ primaryุŒ ุชู‚ุงุฑูŠุฑุŒ ุชู‚ุงุฑูŠุฑ ุงู„ุดุฑูƒุงุชุŒ
506
00:37:19,730 --> 00:37:22,670
ุชู‚ุงุฑูŠุฑ ุงู„ู…ุคุณุณุงุชุŒ ุชู‚ุงุฑูŠุฑ ุงู„ุฏูˆู„ูŠุฉุŒ ุชู‚ุงุฑูŠุฑ ุงู„ UNDPุŒ
507
00:37:22,670 --> 00:37:26,490
ุชู‚ุงุฑูŠุฑ ุงู„ UNESCOุŒ ุชู‚ุงุฑูŠุฑ ุงู„ุงุชุญุงุฏ ุงู„ุฃูˆุฑูˆุจูŠุŒ ุชู‚ุงุฑูŠุฑ
508
00:37:26,490 --> 00:37:30,950
ุงู„ .. ุงู„ .. ุงู„ูˆุฒุฑุงุกุŒ ูƒู„ ู‡ุฐุง ุจู†ุนุชุจุฑู‡ as a report
509
00:37:30,950 --> 00:37:34,610
ูŠุนู†ูŠ ู‡ู„ ุงู†ุชูˆุง ุงุนุชู…ุฏุชูˆุง ู…ุซู„ุง ุนู„ู‰ ุชู‚ุงุฑูŠุฑ ููŠ ุฏุฑุงุณุงุชูƒู…
510
00:37:34,610 --> 00:37:38,070
ูˆู„ุง ู„ุฃุŒ so far .. so far ุงู†ู‡ ุงู†ุง ุจุนุฑู ู„ุณู‡ ูŠุนู†ูŠ you
511
00:37:38,070 --> 00:37:42,310
have very limited period ูู…ุด ..ู…ุงุจุฏูŠุด ุงูŠุด ูŠู„ูˆ
512
00:37:42,310 --> 00:37:46,090
ุนู„ุงู‚ุฉ ููŠ ุจุญุซูƒ ุจู‚ุฏุฑ ู…ุง ุงู‚ูˆู„ ูˆุงู„ู„ู‡ ุงู„ reports ู‡ู„ ู‡ู‰
513
00:37:46,090 --> 00:37:50,570
primary ูˆู„ุง secondary ูˆู„ุง tertiary ู…ุซู„ุง ุงู„
514
00:37:50,570 --> 00:37:53,130
journals ุจุชุนุชุจุฑูˆู‡ุง tertiary ูˆู„ุง secondary ูˆู„ุง
515
00:37:53,130 --> 00:37:56,030
primary ุจุณ ู‡ุฐุง ุงู„ู„ูŠ ุจุฏู‰ ูŠุนู†ู‰ ูŠุนู†ูŠ ุนู„ู‰ ุงู„ุฃู‚ู„ ุงู†ู‡
516
00:37:56,030 --> 00:37:59,070
ุงุญู†ุง ุงู„ุฑุณู…ุฉ ู‡ุฐู‡ ุชูƒูˆู† ูˆุงุถุญุฉ ุงู† ุงูŠุด ู‡ูŠ ุงู„ primary
517
00:37:59,070 --> 00:38:03,050
sources ุงูŠุด ู‡ูŠ ุงู„ secondary ุงูŠุด ู‡ูŠ ุงู„ tertiary
518
00:38:03,050 --> 00:38:08,070
ุชู…ุงู…ุŸ okay
519
00:38:09,920 --> 00:38:13,700
ุทุจุนุง ู‡ุงูŠ ุจูŠุนุฑู .. ูƒู„ ูˆุงุญุฏ ููŠ ุงู„ูƒุชุงุจ ุจูŠุนุฑู ุฅูŠุด
520
00:38:13,700 --> 00:38:16,680
ู…ุนู†ุงู‡ journalุŒ ุฅูŠุด ู…ุนู†ุงู‡ books ูˆ ุฃู†ุง ุจุงู„ุฎู„ุงู„ ุงู„
521
00:38:16,680 --> 00:38:21,820
research engines ูˆุงุฑุฌูŠุชูƒู… ุนูŠู†ุฉ ู…ู† ุงู„ .. ู…ู† ุงู„
522
00:38:21,820 --> 00:38:26,180
primary ูˆ ุงู„ secondary ูˆ ุงู„ .. ูˆ ุงู„ treasury
523
00:38:30,190 --> 00:38:33,330
ุทุจุนุง ุงู„ parameters ุงู„ู„ูŠ ู‚ู„ุชู„ูƒูˆุง ุนู†ู‡ุง ู…ูˆุฌูˆุฏุฉ ููŠ
524
00:38:33,330 --> 00:38:38,190
ุตูุญุฉ ุฎู…ุณ ูˆุณุจุนูŠู† ุญูƒูŠู†ุง ููŠู‡ุง ูƒู…ุงู† generating you
525
00:38:38,190 --> 00:38:41,730
keywords ุจุงู„ุธูƒุฑูŠ ู„ู…ุง ู‚ู„ู†ุง ู„ู†ุนู…ู„ keywords ูˆ ู„ู†ุนู…ู„
526
00:38:41,730 --> 00:38:50,630
linkages ุจู†ุงุกุชู‡ู… ุงู„ keywords ุจุณูŠุทุฉ ูŠุนู†ูŠ ู„ูˆ ุฃุฌูŠุชูŠ
527
00:38:50,630 --> 00:38:56,950
ู…ุซู„ุง ู†ุฑุฌุน ู„ู…ุซุงู„ ุจุณูŠุท ุงู„ digital marketingุฅูŠุด ุงู„ู„ูŠ
528
00:38:56,950 --> 00:39:00,250
ู„ู‡ุง ุนู„ุงู‚ุฉ ููŠ ุงู„ social mediaุŸ ุฅูŠุด ุนู„ุงู‚ุฉ ู…ุซู„ุง ููŠ ุงู„
529
00:39:00,250 --> 00:39:04,210
electronic marketing ู…ุซู„ุง ุงู„ social media ุฅูŠุด
530
00:39:04,210 --> 00:39:07,530
ุงู„ุนู„ุงู‚ุงุช ุชุจุนุชู‡ุง ุงู„ู…ุนุฑูˆูุฉ ู„ Facebook ูˆ Twitter ูˆ
531
00:39:07,530 --> 00:39:12,190
ูƒุฐุงุŸ ูˆ ุจุนุฏูŠู† ุงู„ุนู„ุงู‚ุงุช ุชุจุนุชู‡ู… ู…ู…ูƒู† ุชูƒูˆู† ุนู„ุงู‚ุฉ ู„ู‡ู…
532
00:39:12,190 --> 00:39:14,630
ููŠ ุงู„ customer perspective ู…ู…ูƒู† ุชูƒูˆู† ุนู„ุงู‚ุฉ ู„ู‡ู… ููŠ
533
00:39:14,630 --> 00:39:18,510
ุงู„ performance ูู‡ูŠ ูƒุฏู‡ ุฅู†ุช ุงู„ keywords ู‡ุฏูˆู„ ู‡ูŠ
534
00:39:18,510 --> 00:39:24,910
ุจุชุนุทูŠูƒ ุดูƒู„ ุงู„ุนู„ุงู‚ุฉ ู…ุชู‰ ู‡ูˆ ุงู„ุงู…ุชุญุงู† ุฃู†ุชู…ุŸูŠูˆู…ุŸ ูŠูˆู…
535
00:39:24,910 --> 00:39:28,550
ุงูŠู‡ุŸ ุณุจุช mix SaturdayุŸ ุงู‡ okay so we have three
536
00:39:28,550 --> 00:39:36,050
meetings ูŠุนู†ูŠ ููŠู†ุง ุซู„ุงุซ .. ุณุจุช ุฅุฌุงุฒุฉ ุทูŠุจ ููŠู†ุง
537
00:39:36,050 --> 00:39:41,630
ุงุชู†ูŠู† ุทูŠุจ ููŠู†ุง ุงุชู†ูŠู† ูŠูˆู… ุงู„ุชุชู†ูŠู† ุจุญุงูˆู„ ุฃุดูˆู ู„ูƒู…
538
00:39:41,630 --> 00:39:47,410
ุจุนุฏ ู…ุง ุฃุฎู„ุต ุงู„ู…ุญุงุถุฑุฉ ุจุนุทูŠูƒูˆุง ู…ุซุงู„ example example
539
00:39:47,410 --> 00:39:51,550
ุนู† ุงู…ุชุญุงู† ุจุนุทูŠูƒูˆุง ูŠุง ุฌุฑุจูˆุง ุญุงู„ูƒู… ุทุจุนุง ู…ู…ูƒู† ุชุฑุงูู‚ูˆุง
540
00:39:51,550 --> 00:39:55,580
ุนู„ู‰ ุงู„ุจูŠุช ูŠุนู†ู‰ุฐุงูƒุฑูˆู†ูŠ ุจุณุŒ ูŠุนู†ูŠ ุจูŠุนุทูŠูƒูˆุง ุฅูŠุด ู‡ูŠ
541
00:39:55,580 --> 00:40:00,160
ู†ู…ูˆุฐุฌ ุนู„ู‰ ุงู„ุงู…ุชุญุงู†ุŒ ู‡ูŠูƒ ุดูƒู„ู‡ุŒ ุทุจุนุงุŒ ูŠุนู†ูŠ ุงู„ุณุคุงู„
542
00:40:00,160 --> 00:40:02,980
ุงุนุชุจุฑูˆู‡ ูƒู†ู…ูˆุฐุฌ ุงู…ุชุญุงู†ุŒ ูŠุนู†ูŠ ุจุณุงุนุฏูƒู† ุงู† ุงู†ุชูˆุง
543
00:40:02,980 --> 00:40:09,340
ุชุชุนุงู…ู„ูˆุง ู…ุน ุงู„ุงู…ุชุญุงู†ุŒ okayุŸ
544
00:40:09,340 --> 00:40:12,980
ุดูˆููˆุง ุตูุญู‡ 79 ููŠู‡ ู…ูƒุชูˆุจ focus on student research,
545
00:40:13,080 --> 00:40:17,600
generating keywordsุŒ ุงุชุทู„ุนูˆุง ุตูุญู‡ 79ุŒ ุงุชุทู„ุนูˆุง ุนู„ู‰
546
00:40:17,600 --> 00:40:22,030
ุตูุญู‡ 79 ู‡ูŠูˆุง ุนุงู…ู„ูŠู† generating ู„ู„ keywordsู‡ุชุทูŠุจู‡ู…
547
00:40:22,030 --> 00:40:26,730
ุงุญู†ุง ู…ุด ู‡ู†ุทู„ุน ู…ู† ุงู„ูƒุชุงุจ ู†ูƒูˆู† ููŠ ุงู„ุตูˆุฑุฉ ู„ู† ู†ุฎุฑุฌ ุนู†
548
00:40:26,730 --> 00:40:30,890
ุงู„ูƒุชุงุจ ูˆุจุงู„ุชุงู„ูŠ ู‡ูŠ ุงู„ุฃุณุฆู„ุฉ ุงู„ุงู†ุชุญุงุฑุงุช ู‡ูŠ ุฌุงูŠุฉ ู…ู†
549
00:40:30,890 --> 00:40:36,390
ู…ู† ุงู„ูƒุชุงุจ ูˆู…ู† ุงู„ examples ุงู„ู…ูˆุฌูˆุฏุฉ ููŠ ุงู„ูƒุชุงุจ ุชู…ุงู…ุŸ
550
00:40:36,390 --> 00:40:42,450
ู‡ูŠ ู…ูˆุฌูˆุฏ ุตูุญุฉ 79 ู‡ูŠ generating keywords ูˆู‡ูŠ ุญุงุทุช
551
00:40:42,450 --> 00:40:47,530
ููŠ ุงู„ board ุญุงุทุช ุงู„ keywords ุชุจู‚ุชู‡ู… ูŠุนู†ูŠ ุงู†ุง ุงุธู†
552
00:40:47,530 --> 00:40:55,640
ุงู„ู„ูŠ ุงู„ู„ูŠ ู…ุดุชุบู„ู…ุน ุงู„ู…ุฌู…ูˆุนุฉ ุจุชุตูˆุฑ ุงู„ุงู…ุชุญุงู† ู‡ูŠุงุฎุฏ
553
00:40:55,640 --> 00:40:57,820
ุฅุฐุง ูƒุงู† ู…ู† ุนุดุฑูŠู† ุนุดุฑูŠู† ู…ู† ุนุดุฑูŠู† ุฅุฐุง ูƒุงู† ุชู„ุงุชูŠู†
554
00:40:57,820 --> 00:41:00,660
ุชู„ุงุชูŠู† ู…ู† ุชู„ุงุชูŠู† ุงู† ุดุงุก ุงู„ู„ู‡ ูŠุนู†ูŠ ุฃู†ุง ุจุชุตูˆุฑ ุฅุฐุง
555
00:41:00,660 --> 00:41:06,080
ู…ุดุชุบู„ ู„ูƒู† ุฃู†ุง ุงู„ุฎูˆู ุชุจุนูŠ ุงู†ู‡ ูŠุนู†ูŠ ููŠ ู†ุงุณ ูŠุนู†ูŠ
556
00:41:06,080 --> 00:41:12,820
ุฑุงู‚ู†ุน ู†ุงุณ ูˆููŠ ู†ุงุณ ุฎู„ุงุต okay ูˆุจุงู„ุชุงู„ูŠ ูŠุนู†ูŠ ูŠุฌุจ ุฃู†
557
00:41:12,820 --> 00:41:19,580
ู†ุงุฎุฏ ุจุฃู†ู†ุง ูƒูŠู ู†ุชุฃูƒุฏ ู…ู† ูุงู‡ู…ู†ุง ุงู„ู…ูˆุถูˆุน ุงุชุทู„ุนูˆุง
558
00:41:19,580 --> 00:41:23,600
ูƒู…ุงู† ู…ุซุงู„ุงู„ู€ relevance tree ุทู„ู‘ุนูˆุง ู‡ุงู„ ู…ุซุงู„ ุงู„ู€
559
00:41:23,600 --> 00:41:27,940
relevance tree ุงู„ู„ูŠ ู‡ูˆ ุฒูŠ ุงู„ keywords ุงู„ุฑุณู…ุฉ ู‡ูŠ ู‡ูŠ
560
00:41:27,940 --> 00:41:34,740
ู…ูˆุฌูˆุฏุฉ ุดุงูŠููŠู†ู‡ุง ููŠ ุงู„ูƒุชุงุจ ุงู„ู„ูŠ ู‡ูŠ ุตูุญุฉ ุตูุญุฉ 80 ููŠ
561
00:41:34,740 --> 00:41:41,280
ุตูุญุฉ 80 ุนุงู…ู„ูŠู† ุฑุณู…ุฉ ุงู„ู„ูŠ ู‡ูŠ ุงู„ relevance tree ุงู„ู„ูŠ
562
00:41:41,280 --> 00:41:43,680
ู„ู‡ ุนู„ุงู‚ุฉ ููŠ ุงู„ู…ูˆุถูˆุน ูŠุนู†ูŠ ุฅูŠุด .. ุฅูŠุด ุงู„ู„ูŠ ู„ู‡ ุนู„ุงู‚ุฉ
563
00:41:43,680 --> 00:41:49,600
ููŠ ุงู„ู…ูˆุถูˆุน ุชุจุนุงูƒูŠ ุฅูŠุด ููŠ keywords ู„ู‡ุง linked ู…ุนุงูƒูŠ
564
00:41:59,740 --> 00:42:08,000
ุจุงู‚ูŠ ุงู„ chapter ู‡ุฐุง ุนุจุงุฑุฉ ุนู† ุฃุดูŠุงุก ุนู…ู„ูŠุฉ ูƒูŠู ู†ุนู…ู„
565
00:42:08,000 --> 00:42:13,500
access ู„ู„ research ู‡ูƒุฐุง ุฎู„ุตู†ุง ุงู„ุฌุงู†ุจ ุงู„ู†ุธุฑูŠ ุงู„ุฌุงู†ุจ
566
00:42:13,500 --> 00:42:18,060
ุงู„ุนู…ู„ูŠุงู„ุฌุงู†ุจ ุงู„ุนู…ู„ูŠ ู„ุฅู† ุฅุญู†ุง .. ู‡ุฐุง ุงู„ุฌุงู†ุจ ุงู„ู†ุธุฑูŠ
567
00:42:18,060 --> 00:42:21,600
ุงู„ู„ูŠ ู‡ุชู… ุชุญู†ู‡ ููŠู‡ ุจูŠุณู…ูˆู‡ essay ุงู„ุฌุงู†ุจ ุงู„ุนุงู…ู„ ุฅุญู†ุง
568
00:42:21,600 --> 00:42:25,500
ู…ู† ุฎู„ุงู„ ุงู„ู…ุฌู…ูˆุนุงุช ู…ู† ุฎู„ุงู„ ุฅูŠุดุŸ ู…ู† ุฎู„ุงู„ ุงู„ู…ุฌู…ูˆุนุงุช
569
00:42:25,500 --> 00:42:29,600
ููŠู…ูƒู† ุฅุฌุชู†ูŠ ู…ุฌู…ูˆุนุฉ .. ู…ุงุนุฑูุด ุฃูŠ ู…ุฌู…ูˆุนุฉ ุงู„ู„ูŠ ุฅุฌุชู†ูŠ
570
00:42:29,600 --> 00:42:34,500
.. ุงู„ู„ูŠ .. ุงู„ู„ูŠ ู…ุงู‚ู„ู†ุงู‡ุง ุงู† ู‡ู… ุชุฏุฎู„ูˆุง ุนู„ู‰ ุงู„
571
00:42:34,500 --> 00:42:37,920
research engines ูˆุงุฑุฌูˆู†ูŠ ูƒูŠู ุชุดุชุบู„ูˆุง ู…ุงูƒุชุจุช ุนู„ูŠู‡ุŸ
572
00:42:37,920 --> 00:42:41,680
ู„ุฃ ุฃูˆู„ุง .. ู‚ุจู„ู‡ุง ุงู‡ ุงุญู†ุง ูƒู†ุง .. ุงู„ู„ูŠ .. ู„ุฃ ู…ุด
573
00:42:41,680 --> 00:42:45,490
ุฃู†ุชูˆุงุงู„ู…ุฑุฉ ุงู„ู…ุฑุณู„ูŠู†ุฉ ุงู‡ ุงุธู†ู‰ ุงู„ู„ู‰ ู…ุง ู‚ู„ุชู„ูƒูˆุง
574
00:42:45,490 --> 00:42:47,470
ุงุฏุฎู„ูˆุง ุนู„ู‰ ุงู„ research engine ูˆ ุงุฏุฎู„ูˆุง ุนู„ู‰ ุงู„ BCPS
575
00:42:47,470 --> 00:42:51,790
ู„ุฃ ุงู„ู…ุฑุฉ ุงู„ู…ุฑุณู„ูŠู†ุฉ ู…ุด ู…ูˆุฌูˆุฏูŠู† ู…ุด ู…ูˆุฌูˆุฏูŠู† ุงู‡ ูู‡ุฐุง
576
00:42:51,790 --> 00:42:56,970
ู‡ูŠูƒูˆู† ุนู†ุฏู†ุง ุฌุงุฑุจ ุนู…ู„ูŠ ููŠ ู…ุฌู…ูˆุนุงุช ุนู…ู„ุชู„ู‡ู… ุงูˆ ุนุฑูุช
577
00:42:56,970 --> 00:42:59,370
ู‚ุฏุฑุงุชู‡ู… ุจุงู„ู†ุงุญูŠุฉ ุงู„ุนู…ู„ูŠุฉ ูŠุนู†ูŠ ูƒูŠู ูŠุณุชุฎุฏู… ุงู„
578
00:42:59,370 --> 00:43:04,370
research engine ู‡ู‰ ู…ูˆุฌูˆุฏูŠู† ูู‰ ุงู„ูƒุชุงุจูŠุนู†ูŠ ู„ูˆ ุงู†ุชูˆุง
579
00:43:04,370 --> 00:43:14,110
ุทู„ุนุชูˆุง ุนู„ู‰ ุตูุญุฉ 95 94 95 96 ุจูŠุนุทูŠู†ุง ุงู„ุฅุฌุฑุงุกุงุช ูƒูŠู
580
00:43:14,110 --> 00:43:20,430
ุชุนู…ู„ูˆู‡ุง ุชู…ุงู…ุŸ ูˆุจุงู„ุชุงู„ูŠ ูƒูŠู ู…ุซู„ุง ุชุณุชุฎุฏู…ูˆุง ุงู„ EBSCO
581
00:43:20,430 --> 00:43:26,190
ุชุณุชุฎุฏู…ูˆุง ุงู„ GSTOR ุดุบู„ุฉ ุจุณูŠุทุฉ ูŠุนู†ูŠ ู…ุงุชู‡ุงุด ..ู…ูุฑูˆุถ
582
00:43:26,190 --> 00:43:28,490
ุฅุฐุง ุฅู†ุชูˆุง ุนู…ู„ุชูˆุง ุจุญุซูˆุง ุฏูˆุฑุชูˆุง ุงู„ู…ูุฑูˆุถ ุฅู†ู‡ ุณู‡ู„ ุฅู†
583
00:43:28,490 --> 00:43:31,510
ุงู„ูˆุงุญุฏ ูŠุญุตู„ ุนู„ู‰ ุงู„ keywords ูƒูŠู ู†ุนู…ู„ refining
584
00:43:31,510 --> 00:43:35,370
ู†ุชุฐูƒุฑูŠู† ุฃุฎุฑ ู…ุญุงุถุฑุฉ ู„ู…ุง ุนู…ู„ู†ุง and or ูˆูƒุฐุง ูƒูŠู ู†ุนู…ู„
585
00:43:35,370 --> 00:43:39,270
refining ูƒูŠู ูƒุฐุง advanced research ูƒูŠู ู†ุณุชุฎุฏู… ุงู„
586
00:43:39,270 --> 00:43:44,590
advanced research ูƒู„ ู‡ุฐุง ุฌุงู†ุจ ุนู…ู„ูŠ ุจุณ ุงู„ุฌุงู†ุจ ู‡ุฐุง
587
00:43:44,590 --> 00:43:48,850
ุงู„ุนู…ู„ูŠ ู‡ูŠูƒูˆู† ุงุฎุชุจุงุฑู‡ ู…ู† ุถู…ู† ุงู„ู…ุฌู…ูˆุนุฉOkay ูˆ ู‡ุนู…ู„
588
00:43:48,850 --> 00:43:53,090
ูƒู…ุงู† ุงู„ุฌุงู†ุจ ุงู„ุนู…ู„ูŠ ูƒู…ุงู† ู„ุญุงู„ ู„ูƒู„ ุทุงู„ุจ ู„ุญุงู„ู‡ ุฃุชุฃูƒุฏ
589
00:43:53,090 --> 00:43:59,590
ุฃู†ู‡ ูƒู…ุงู† ู‡ูˆ ุจูŠู‚ุฏุฑ ูŠุนู…ู„ research ู„ุญุงู„ู‡ ุขุฎุฑ ู…ูˆุถูˆุน ููŠ
590
00:43:59,590 --> 00:44:04,930
ุงู„ chapter ุงู„ู„ูŠ ู‡ูˆ plagiarism ุงู„ plagiarism ุงู„ู„ูŠ
591
00:44:04,930 --> 00:44:12,040
ู‡ูˆ ุงู„ุณุฑู‚ุฉ ุงู„ุฃุฏุจูŠุฉูุณุฑู‚ุฉ ุงู„ุฃุฏุจูŠุฉ ูƒูŠู ุฃู†ุชูˆุง ุชุชุฌู†ุจูˆู‡ุงุŒ
592
00:44:12,040 --> 00:44:15,300
ุณุคุงู„ ุจุณูŠุท ูƒูŠู ุชุชุฌู†ุจูˆุง ุณุฑู‚ุฉ ุงู„ุฃุฏุจูŠุฉ ูˆูƒูŠู ุชุชุฃูƒุฏูˆุง ุฃู†
593
00:44:15,300 --> 00:44:20,620
ุจุญุซูƒู… ุฎุงู„ูŠ ู…ู† ุงู„ู…ุดุงูƒู„ ุงู„ุจุญุซูŠุฉุŒ ู‡ูŠูƒ ุจูŠูƒูˆู† ุงุญู†ุง
594
00:44:20,620 --> 00:44:26,030
ุนู…ู„ู†ุง ู…ุฑุงุฌุนุฉ ุจุณูŠุทุฉ ู„3 ุดุจุงุชุฑุงู„ู…ุทู„ูˆุจูŠู† .. ุงู„ู…ุทู„ูˆุจูŠู†
595
00:44:26,030 --> 00:44:30,150
ู…ู†ูƒู… ูŠูˆู… ุชุชู†ูŠู† ุงู„ู‚ุงุฏู… ุงู† ุดุงุก ุงู„ู„ู‡ ู‡ูƒู…ู„ ููŠ chapter
596
00:44:30,150 --> 00:44:37,150
ุฃุฑุจุนุฉ ูˆ ู‡ุนุทูŠูƒูˆุง ู†ู…ูˆุฐุฌ ุจุณูŠุท ู„ .. ู„ุงู…ุชุญุงู† ุทุจุนุง ู‡ุฐุง
597
00:44:37,150 --> 00:44:42,610
ุงู„ู†ู…ูˆุฐุฌ ุจุณุงุนุฏูƒูˆุง ูƒุชูŠุฑ ููŠ ุงู„ุญู„ ูŠู…ูƒู† ู‚ุจู„ ู…ุง ู†ุฎู„ุต ุงู†ู‡
598
00:44:42,610 --> 00:44:46,770
ุงุญู†ุง ู†ุฌูŠุจู†ุง ู‚ุทุนุฉ ุฌุฒุก ู…ู† ุงู„ุงู…ุชุญุงู† ู‚ุทุนุฉ ุจุณูŠุทุฉ ุทุจุนุง
599
00:44:48,140 --> 00:44:50,840
ู‚ุทุนุฉ ุจุณูŠุทุฉ ู†ู‚ูˆู„ูƒู… what is the research question
600
00:44:50,840 --> 00:44:54,720
what is the research objective ู…ู…ูƒู† ู†ู‚ูˆู„ูƒู…
601
00:44:54,720 --> 00:44:56,980
formulate the research question formulate the
602
00:44:56,980 --> 00:45:00,320
research objective ู…ู† ู†ูุณ ุงู„ู‚ุทุนุฉ ุงู„ู„ูŠ ุงู†ุชูˆุง what
603
00:45:00,320 --> 00:45:04,640
is or what are the main keywords ู…ูˆุฌูˆุฏุฉ ููŠ ุงู„ู‚ุทุนุฉ
604
00:45:04,640 --> 00:45:09,840
ู‡ุฐู‡ ู‡ูŠูƒูˆู† ุณุคุงู„ ุณู‡ู„ ูˆุจุณูŠุท ุญุฏ
605
00:45:09,840 --> 00:45:10,360
ุนู†ุฏู‡ ุณุคุงู„