who has the most followers in the world on instagram
List of most-followed Instagram accounts
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Instagram
This list contains the top 25 accounts with the most followers on the social photo - sharing platform Instagram . As of December 2017 , the most followed user is Instagram 's own account , with over 230 million followers . Selena Gomez is the most followed individual , with over 132 million followers . Eight accounts have exceeded 100 million followers on the site .