News Finding: The report, published online by Substance Abuse, is the first study to compare brand-specific consumption of alcohol between underage youth and adults.
Paper Finding: There were no substantial differences by region (p=0.11).
News Context: Youth are not merely mimicking the alcohol brand choices of adults, suggesting that other factors may influence their drinking preferences. The report, published online by Substance Abuse, is the first study to compare brand-specific consumption of alcohol between underage youth and adults. The researchers identified several brands that appear to be disproportionally consumed by youth, including Keystone Light beer, Bacardi malt beverages, Malibu rum, Captain Morgan rum and Smirnoff malt beverages.
Paper Context: Non-respondents were more likely to be Black (p<0.0001), to come from lower income households (p<0.01), and not to have internet access (p<0.0001). There were no substantial differences by region (p=0.11). Therefore, despite our use of analytic weighting, it is possible that our youth brand preference estimates do not fully represent the brand choices of Black and lower income youth, an issue that might further affect the comparability of our youth and adult brand consumption estimates.