News Finding: Very excited that my research with @username on whether or not social television shows are beneficial for advertisers is forthcoming in @username. Check out the article here: 
Paper Finding: Across both measures of online program engagement, we find that ads spur more online purchases when they air in more social shows, with funny ads spurring the largest increases in sales when they air in more social shows and with active and informational ads generating the smallest increases in sales.
News Context: Very excited that my research with @username on whether or not social television shows are beneficial for advertisers is forthcoming in @username. Check out the article here: 
Paper Context: Emotional ads spur the largest increases in web traffic when they air in shows with higher volumes of program chatter. Across both measures of online program engagement, we find that ads spur more online purchases when they air in more social shows, with funny ads spurring the largest increases in sales when they air in more social shows and with active and informational ads generating the smallest increases in sales. More affective adsin particular, those with an emotional or funny moodmay be more successful in social shows because such ads effectively recapture viewers' attention from the program and allow for the engaged processing of the program to spillover to ad processing (e.g., ).