News Finding: The researchers caution that the findings of this paper are not sufficient to confirm the reasons for differences in youth and adult alcohol brand preferences.
Paper Finding: Therefore, despite our use of analytic weighting, it is possible that our youth brand preference estimates do not fully represent the brand choices of Black and lower income youth, an issue that might further affect the comparability of our youth and adult brand consumption estimates.
News Context: These beverages took up a share of youth consumption that was nearly 7 times (6.7) their share of adult consumption. The researchers caution that the findings of this paper are not sufficient to confirm the reasons for differences in youth and adult alcohol brand preferences. "Future research is urgently needed to understand to what extent other factors such as price, taste and marketing play a role in young people's choices of these particular brands," said study co-author David Jernigan, CAMY director.
Paper Context: There were no substantial differences by region (p=0.11). Therefore, despite our use of analytic weighting, it is possible that our youth brand preference estimates do not fully represent the brand choices of Black and lower income youth, an issue that might further affect the comparability of our youth and adult brand consumption estimates. Finally, it is possible that respondents either exaggerated or underreported their drinking behavior, though it should be pointed out that research long ago established the validity of substance use surveys completed under conditions of anonymity.