News Finding: "Overall we found three in four participants perceived the adverts to breach at least one alcohol-specific rule in the BCAP Code."
Paper Finding: Overall, three in four participants perceived the advertisements to breach at least one alcohol-specific rule in the BCAP Code.
News Context: Rules about alcohol being presented as contributing to popularity or confidence, and implying that alcohol is capable of changing mood, physical condition or as nourishment were seen as being breached by over 50 per cent. "Overall we found three in four participants perceived the adverts to breach at least one alcohol-specific rule in the BCAP Code." **
  
  Over half of participants perceived breaches of the rules which prohibit advertisements from implying that alcohol can contribute to popularity or confidence or that it was capable or changing mood, physical condition or behaviour.
Paper Context: There were no significant differences in the proportion of participants in each age group and of each gender who perceived the advertisements to breach at least one alcohol-specific guideline in the BCAP Code (all P > 0.05). Overall, three in four participants perceived the advertisements to breach at least one alcohol-specific rule in the BCAP Code. There was significant variation across advertisements in perceived compliance, with the proportion of perceived breaches ranging from 91% for Captain Morgan's Spiced to 49% for Disaronno Originale.