News Finding: Do UK TV Alcohol Advertisements Abide by the Code of Broadcast Advertising? Probably not.  This is brilliant.
Paper Finding: Overall, three in four participants perceived the advertisements to breach at least one alcohol-specific rule in the BCAP Code.
News Context: Do UK TV Alcohol Advertisements Abide by the Code of Broadcast Advertising? Probably not.  This is brilliant.
Paper Context: There were no significant differences in the proportion of participants in each age group and of each gender who perceived the advertisements to breach at least one alcohol-specific guideline in the BCAP Code (all P > 0.05). Overall, three in four participants perceived the advertisements to breach at least one alcohol-specific rule in the BCAP Code. There was significant variation across advertisements in perceived compliance, with the proportion of perceived breaches ranging from 91% for Captain Morgan's Spiced to 49% for Disaronno Originale.