News Finding: Quantity discounts on a virtual good: The results of a massive pricing experiment  
Paper Finding: Relative to the standard discount treatment, the progressively deeper discounts drive quantity increases of 6.7%, 11.2%, and 44.9%, respectively.
News Context: Quantity discounts on a virtual good: The results of a massive pricing experiment  
Paper Context: The small differences in revenue across treatments disguise significant impacts on quantities purchased. Relative to the standard discount treatment, the progressively deeper discounts drive quantity increases of 6.7%, 11.2%, and 44.9%, respectively. (Consumers who respond to the discounts by buying larger quantities use the items they purchase quickly rather than saving them, even though the items are storable.)