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Miguel Castro, Creative Director with experience in global agencies such as AKQA, Crispin Porter Bogusky, VML, and more.
Miguel Castro is a Creative Director who has defied the odds throughout his career. He has worked at top agencies like AKQA, Crispin Porter Bogusky, and VML, leading digital transformations and winning prestigious awards such as the Grand Prix at Cannes.
Miguel began his career at Crispin Porter Bogusky in Miami during the early .com years as one of the first interactive copywriters. He then moved to AKQA in New York, working on major brands like Nike, USPS, and Visa.
At Wunderman, Miguel served as Creative Director, leading digital strategies and creative direction for globally recognized brands.
At Tribal Worldwide, Miguel helped the agency transition into a modern, integrated entity, winning major accounts like SABMiller and Movistar.
Miguel was Executive Creative Director at LIQUID Digital Agency, leading a 50+ person creative team and producing award-winning work for brands like PepsiCo, BBVA, and Claro.
Miguel served as General Creative Director at Mullen Lowe Group in Peru, overseeing a team of 35+ and securing high-profile accounts like Lenovo.
Miguel is currently Senior Creative Director at VML in Lima, Peru, where he focuses on developing digital capabilities and spearheading innovative projects.
Miguel founded Notable, his own creative consultancy, during the global pandemic in 2020, turning it into a profitable venture within months.
Miguel specializes in creative direction, digital strategy, innovation, and advanced copywriting. He has extensive experience in leading teams and integrating technology into creative solutions.
Miguel won the Grand Prix at Cannes in the Innovation category, making history as the first Peruvian to achieve this honor.
Miguel transformed Movistar into a leading digital brand, defying expectations and setting new standards in the industry.
Miguel has received multiple industry accolades, including The One Show, El Ojo de Iberoam茅rica, FIAP, Effie Awards, and El Sol.
Miguel studied Advertising and Integrated Communications at USIL (Universidad San Ignacio de Loyola) and honed his copywriting skills at Miami Ad School. He completed his IGCSE at Markham College with a focus on Human Science.
Miguel is fluent in both Spanish and English, which allows him to work effectively in global environments.
Miguel's creative process involves blending strategy with innovation. He believes in deep research, brainstorming, and constant iteration to craft campaigns that resonate with audiences and drive results.
Miguel aims to continue innovating in the digital space, exploring new technologies like AI and immersive media. His goal is to push the boundaries of creativity through agency work, independent projects, and entrepreneurial ventures.
Miguel can be reached at miguel@miguelcastro.cc or connected with on LinkedIn.
Miguel has been recognized by The One Show, El Ojo de Iberoam茅rica, FIAP, Effie Awards, El Sol, and won the Grand Prix at Cannes.
Miguel has worked on high-impact campaigns for brands like Nike, Movistar, PepsiCo, BBVA, and Claro. His work often integrates cutting-edge technology with creative storytelling.
Miguel faced skepticism when he returned to Peru as a digital expert, overcoming more than 20 rejections before landing a role where he transformed Movistar into a digital powerhouse.
Miguel is known for building and leading strong, end-to-end creative teams that deliver exceptional results. His team members often go on to excel in key positions worldwide.
In 2020, Miguel founded Notable, a creative consultancy that quickly became profitable and successful, even during the global pandemic.