---
language: "en"
tags:
- roberta
- sentiment
- twitter

widget:
- text: "Oh no. This is bad.."
- text: "To be or not to be."
- text: "Oh Happy Day"

---

This RoBERTa-based model can classify the sentiment of English language text in 3 classes:

- positive 😀
- neutral 😐
- negative 🙁

The model was fine-tuned on 5,304 manually annotated social media posts. 
The hold-out accuracy is 86.1%. 
For details on the training approach see Web Appendix F in Hartmann et al. (2021). 

# Reference
Please cite [this paper](https://journals.sagepub.com/doi/full/10.1177/00222437211037258) when you use our model. Feel free to reach out to [j.p.hartmann@rug.nl](mailto:j.p.hartmann@rug.nl) with any questions or feedback you may have.
```
@article{hartmann2021,
  title={The Power of Brand Selfies},
  author={Hartmann, Jochen and Heitmann, Mark and Schamp, Christina and Netzer, Oded},
  journal={Journal of Marketing Research}
  year={2021}
}
```