WEBVTT 1 00:00:00.000 --> 00:00:02.299 foreign 2 00:00:02.720 --> 00:00:07.500 might have been a mistake but you know 3 00:00:04.740 --> 00:00:08.450 what we're here you know 4 00:00:07.500 --> 00:00:12.250 all right 5 00:00:08.450 --> 00:00:12.250 [Music] 6 00:00:15.440 --> 00:00:19.380 hey what's going on everybody for first 7 00:00:17.820 --> 00:00:21.119 week Feast I'm Sean Evans and you're 8 00:00:19.380 --> 00:00:22.800 watching hot ones it's the show with hot 9 00:00:21.119 --> 00:00:24.600 questions and even hotter wings and 10 00:00:22.800 --> 00:00:25.980 today we're joined by Cole Bennett he's 11 00:00:24.600 --> 00:00:27.660 a music video director hip-hop 12 00:00:25.980 --> 00:00:29.760 tastemaker and The Man Behind lyrical 13 00:00:27.660 --> 00:00:31.260 lemonade multimedia Empire go check out 14 00:00:29.760 --> 00:00:32.880 his work with everyone from Eminem to 15 00:00:31.260 --> 00:00:35.040 post Malone and many more in the lyrical 16 00:00:32.880 --> 00:00:36.960 lemonade YouTube page with its casual 20 17 00:00:35.040 --> 00:00:39.059 million subscribers of which I'm proud 18 00:00:36.960 --> 00:00:41.040 to say I am one Cole Bennett welcome to 19 00:00:39.059 --> 00:00:43.260 the show thank you so much for having me 20 00:00:41.040 --> 00:00:46.020 how are you around spicy production oh 21 00:00:43.260 --> 00:00:48.780 well you deserve it thank you sir 22 00:00:46.020 --> 00:00:51.000 um I'm like really bad with spicy food I 23 00:00:48.780 --> 00:00:52.739 always thought you know one day if I 24 00:00:51.000 --> 00:00:55.920 ever do this interview like how bad it 25 00:00:52.739 --> 00:00:57.530 will be for me but I think that I think 26 00:00:55.920 --> 00:01:01.159 I think I'll be good 27 00:00:57.530 --> 00:01:01.159 [Music] 28 00:01:03.539 --> 00:01:26.940 foreign 29 00:01:04.800 --> 00:01:26.940 [Music] 30 00:01:30.670 --> 00:01:37.380 [Music] 31 00:01:35.579 --> 00:01:39.240 phenomenal 32 00:01:37.380 --> 00:01:41.340 so I've always had an appreciation for 33 00:01:39.240 --> 00:01:43.500 the impact of music videos from The Hype 34 00:01:41.340 --> 00:01:44.880 Williams big budget days to that Scrappy 35 00:01:43.500 --> 00:01:47.280 Time when you'd see premieres on 36 00:01:44.880 --> 00:01:49.680 notwright.com to you and what I would 37 00:01:47.280 --> 00:01:51.720 consider to be the most cohesive visual 38 00:01:49.680 --> 00:01:53.820 representation of today's Young rappers 39 00:01:51.720 --> 00:01:56.700 what role do you think that the music 40 00:01:53.820 --> 00:01:57.960 video plays in defining today's hip-hop 41 00:01:56.700 --> 00:01:59.460 era 42 00:01:57.960 --> 00:02:01.079 I think music videos are really 43 00:01:59.460 --> 00:02:04.380 important because 44 00:02:01.079 --> 00:02:08.220 um it pairs a visual experience with you 45 00:02:04.380 --> 00:02:11.039 know the song audio and um for me I like 46 00:02:08.220 --> 00:02:12.360 to always make sure that the video comes 47 00:02:11.039 --> 00:02:13.560 out with the song so your first time 48 00:02:12.360 --> 00:02:15.300 hearing that song is like this 49 00:02:13.560 --> 00:02:17.099 experience that you remember being 50 00:02:15.300 --> 00:02:18.360 attached to visually and I feel like 51 00:02:17.099 --> 00:02:20.640 music videos connected with an artist 52 00:02:18.360 --> 00:02:22.379 and uh you know they display their 53 00:02:20.640 --> 00:02:23.760 character and their personality and you 54 00:02:22.379 --> 00:02:26.340 can get fun and bring someone out of 55 00:02:23.760 --> 00:02:29.040 their typical world and um 56 00:02:26.340 --> 00:02:31.379 I think it's just uh it's it's a moment 57 00:02:29.040 --> 00:02:34.160 it's an experience and yeah I think it's 58 00:02:31.379 --> 00:02:34.160 super important 59 00:02:36.540 --> 00:02:41.420 that one wasn't bad at all I'm feeling 60 00:02:38.520 --> 00:02:41.420 like I could do this 61 00:02:42.720 --> 00:02:45.900 it's like many creatives I understand 62 00:02:44.040 --> 00:02:48.180 that your journey began by just doing 63 00:02:45.900 --> 00:02:50.340 grabbing a camera and making videos not 64 00:02:48.180 --> 00:02:52.560 necessarily drawing inspiration from any 65 00:02:50.340 --> 00:02:54.120 particular filmmaker but it feels humor 66 00:02:52.560 --> 00:02:55.739 me what I want to do is Bounce a series 67 00:02:54.120 --> 00:02:57.120 of quotes off of you from people who are 68 00:02:55.739 --> 00:02:58.980 widely considered to be some of the 69 00:02:57.120 --> 00:03:01.260 greatest rap music video directors ever 70 00:02:58.980 --> 00:03:02.879 and I'm just curious your reaction to 71 00:03:01.260 --> 00:03:05.340 them and whether or not they ring true 72 00:03:02.879 --> 00:03:07.739 to you okay absolutely so this first one 73 00:03:05.340 --> 00:03:09.660 is from Director X anytime I disagree 74 00:03:07.739 --> 00:03:12.000 with the artist when the project is done 75 00:03:09.660 --> 00:03:14.340 I found the artist to be right you know 76 00:03:12.000 --> 00:03:17.159 within reason I absolutely agree with 77 00:03:14.340 --> 00:03:19.080 that I agree with that because I'm often 78 00:03:17.159 --> 00:03:21.000 in the same situation where I think I 79 00:03:19.080 --> 00:03:23.159 have a really good idea and I might get 80 00:03:21.000 --> 00:03:24.599 a you know a little bit of pushback from 81 00:03:23.159 --> 00:03:26.220 the artists or maybe they may have an 82 00:03:24.599 --> 00:03:26.879 opposing idea they want to eat a little 83 00:03:26.220 --> 00:03:29.700 bit 84 00:03:26.879 --> 00:03:32.640 I think that's just like our creative 85 00:03:29.700 --> 00:03:34.440 um engine going but uh when we make 86 00:03:32.640 --> 00:03:35.940 these adjustments we notice that it 87 00:03:34.440 --> 00:03:38.580 actually does benefit the project and I 88 00:03:35.940 --> 00:03:40.379 think letting outside eyes in that are 89 00:03:38.580 --> 00:03:41.819 so attached to the project as well can 90 00:03:40.379 --> 00:03:43.500 be very beneficial so I'd agree with 91 00:03:41.819 --> 00:03:45.120 that all right up next from Hype 92 00:03:43.500 --> 00:03:47.400 Williams lighting helped me understand 93 00:03:45.120 --> 00:03:48.959 how I want to express myself the more I 94 00:03:47.400 --> 00:03:50.459 worked on it the more I realized I could 95 00:03:48.959 --> 00:03:53.879 control everything about what I was 96 00:03:50.459 --> 00:03:56.280 doing with color absolutely lighting uh 97 00:03:53.879 --> 00:03:59.159 can impact video more than we realize it 98 00:03:56.280 --> 00:04:02.400 can give so much uh feeling and texture 99 00:03:59.159 --> 00:04:04.140 that we we would never think of you know 100 00:04:02.400 --> 00:04:06.120 and then one more for you from Spike 101 00:04:04.140 --> 00:04:07.860 Jones I love when me and my friends 102 00:04:06.120 --> 00:04:09.780 don't know how to make something there's 103 00:04:07.860 --> 00:04:11.159 that risk of failure if it's guaranteed 104 00:04:09.780 --> 00:04:12.420 not to fail it's something you already 105 00:04:11.159 --> 00:04:14.340 know how to do 106 00:04:12.420 --> 00:04:15.900 you finished on a good one it's the best 107 00:04:14.340 --> 00:04:19.079 one I'd say 108 00:04:15.900 --> 00:04:20.579 everything I do is uh going into things 109 00:04:19.079 --> 00:04:22.260 um not knowing how it's gonna turn out 110 00:04:20.579 --> 00:04:23.520 and kind of shooting in the dark and 111 00:04:22.260 --> 00:04:25.800 hoping for the best and I think that 112 00:04:23.520 --> 00:04:27.060 that pushes us uh 113 00:04:25.800 --> 00:04:29.880 you know and it pushed our creative 114 00:04:27.060 --> 00:04:32.460 boundaries to levels that can make us 115 00:04:29.880 --> 00:04:34.570 excel in in many ways 116 00:04:32.460 --> 00:04:38.759 foreign 117 00:04:34.570 --> 00:04:38.759 [Music] 118 00:04:40.320 --> 00:04:45.180 starting to feel like a champ yeah you 119 00:04:42.840 --> 00:04:47.100 look like a champ champ I feel like I 120 00:04:45.180 --> 00:04:48.720 can't be phased 121 00:04:47.100 --> 00:04:50.280 someone illumination entertainment 122 00:04:48.720 --> 00:04:52.320 approached you to make a trailer for 123 00:04:50.280 --> 00:04:54.120 minions the rise of Gru what in the 124 00:04:52.320 --> 00:04:56.280 world was the process like for getting 125 00:04:54.120 --> 00:04:58.199 Executives on the level of universal to 126 00:04:56.280 --> 00:05:01.199 sign off on an artist like Yeet for the 127 00:04:58.199 --> 00:05:03.600 project it's quite the cultural win ah 128 00:05:01.199 --> 00:05:05.880 man it was quite the experience and a 129 00:05:03.600 --> 00:05:07.979 roller coaster to say the least but 130 00:05:05.880 --> 00:05:09.840 yeah so I had a few different artists 131 00:05:07.979 --> 00:05:11.699 lined up that were more PG and made more 132 00:05:09.840 --> 00:05:13.560 sense for this project and then I 133 00:05:11.699 --> 00:05:16.500 remember we were on a zoom something 134 00:05:13.560 --> 00:05:18.419 just downed over me I was like ye is the 135 00:05:16.500 --> 00:05:19.620 guy for this and I told him I was like 136 00:05:18.419 --> 00:05:21.720 look 137 00:05:19.620 --> 00:05:23.460 I have something to throw at you 138 00:05:21.720 --> 00:05:25.919 it's not what you're expecting 139 00:05:23.460 --> 00:05:27.479 um you know all of his music is you know 140 00:05:25.919 --> 00:05:29.820 centered around things that probably 141 00:05:27.479 --> 00:05:31.500 aren't fitting for this movie but 142 00:05:29.820 --> 00:05:33.600 I want to bring in this artist and have 143 00:05:31.500 --> 00:05:35.940 him make a song specific to the movie 144 00:05:33.600 --> 00:05:38.100 and I think could be a really just big 145 00:05:35.940 --> 00:05:39.479 moment um for the underground for the 146 00:05:38.100 --> 00:05:40.800 internet and just for the movie as a 147 00:05:39.479 --> 00:05:42.840 whole I think it's like the perfect 148 00:05:40.800 --> 00:05:45.000 storm and it's unexpected and I think it 149 00:05:42.840 --> 00:05:46.860 just shakes things up 150 00:05:45.000 --> 00:05:49.259 and I pitch it to him 151 00:05:46.860 --> 00:05:51.900 and I got man I really don't know like 152 00:05:49.259 --> 00:05:53.340 this is a big movie two days later they 153 00:05:51.900 --> 00:05:54.840 had reached back and they're like you 154 00:05:53.340 --> 00:05:57.600 know he thought about it and we talked 155 00:05:54.840 --> 00:05:58.979 to people we think it's genius and uh I 156 00:05:57.600 --> 00:06:00.180 am happy with how it went and it was 157 00:05:58.979 --> 00:06:02.280 really cool to see a trend kick off 158 00:06:00.180 --> 00:06:04.320 around this song In This Moment that 159 00:06:02.280 --> 00:06:06.000 actually motivated people going to the 160 00:06:04.320 --> 00:06:08.460 theaters because what more could you ask 161 00:06:06.000 --> 00:06:11.840 for so illumination and Universal we're 162 00:06:08.460 --> 00:06:14.699 very happy with that for sure 163 00:06:11.840 --> 00:06:16.800 thank you 164 00:06:14.699 --> 00:06:18.130 okay cool 165 00:06:16.800 --> 00:06:20.240 thank you 166 00:06:18.130 --> 00:06:23.100 [Music] 167 00:06:20.240 --> 00:06:25.620 going in you know I haven't eaten well I 168 00:06:23.100 --> 00:06:27.660 had pretzels and some butter 169 00:06:25.620 --> 00:06:29.340 a little half stick of butter 170 00:06:27.660 --> 00:06:32.880 a girl told me it would coat my stomach 171 00:06:29.340 --> 00:06:35.039 well so did that but um it's like my 172 00:06:32.880 --> 00:06:37.340 lunch is pretty good so far smacking 173 00:06:35.039 --> 00:06:37.340 yeah 174 00:06:39.199 --> 00:06:44.039 getting a little glossy yeah listen 175 00:06:41.340 --> 00:06:45.240 you're you're walking me on this uh on 176 00:06:44.039 --> 00:06:46.440 this journey here you know quite 177 00:06:45.240 --> 00:06:48.479 confident I'm just along for the ride 178 00:06:46.440 --> 00:06:50.460 Cole you're making me feel good about 179 00:06:48.479 --> 00:06:52.440 myself 180 00:06:50.460 --> 00:06:54.000 so lyrical lemonade is a curator and 181 00:06:52.440 --> 00:06:55.500 constantly has its fingers on the pulse 182 00:06:54.000 --> 00:06:58.020 of the artists that are about to blow 183 00:06:55.500 --> 00:06:59.819 I'm curious if you can articulate how 184 00:06:58.020 --> 00:07:01.979 you sift through the legions of Internet 185 00:06:59.819 --> 00:07:04.380 rappers who to the untrained eye to the 186 00:07:01.979 --> 00:07:06.240 untrained ear may seem homogeneous 187 00:07:04.380 --> 00:07:08.400 I do what I'm Into You know I think 188 00:07:06.240 --> 00:07:10.500 there's been really really beautiful 189 00:07:08.400 --> 00:07:13.080 opportunities I've passed up on because 190 00:07:10.500 --> 00:07:15.060 it just didn't align with you know 191 00:07:13.080 --> 00:07:16.979 my morals and what I kind of thought the 192 00:07:15.060 --> 00:07:18.419 business model of lyric lemonade was and 193 00:07:16.979 --> 00:07:19.620 it just wasn't what I was listening to 194 00:07:18.419 --> 00:07:22.800 and I think that there's times where 195 00:07:19.620 --> 00:07:24.060 I've taken a chance on artists that you 196 00:07:22.800 --> 00:07:25.740 know people would argue I shouldn't 197 00:07:24.060 --> 00:07:27.300 because I was into it you know and I 198 00:07:25.740 --> 00:07:29.160 think 199 00:07:27.300 --> 00:07:31.259 I think it's just it all comes from a 200 00:07:29.160 --> 00:07:33.120 place of just doing what I love and and 201 00:07:31.259 --> 00:07:34.860 uh attacking it that way and that's kind 202 00:07:33.120 --> 00:07:36.780 of like my mode and my approach to 203 00:07:34.860 --> 00:07:40.140 everything I do if I'm into it I do it 204 00:07:36.780 --> 00:07:43.339 if not then then I'm okay on it you know 205 00:07:40.140 --> 00:07:43.339 [Music] 206 00:07:44.160 --> 00:07:47.940 yeah it looks like a Shirley Temple in a 207 00:07:46.080 --> 00:07:50.419 bottle 208 00:07:47.940 --> 00:07:52.560 like like a cherry cream soda 209 00:07:50.419 --> 00:07:56.360 see if it tastes like a cherry cream 210 00:07:52.560 --> 00:07:56.360 soda it looks like it might 211 00:07:59.819 --> 00:08:02.880 call me every crane segment on our show 212 00:08:01.680 --> 00:08:03.900 called explain that grammar to a deep 213 00:08:02.880 --> 00:08:05.160 dive in our guest Instagram pull 214 00:08:03.900 --> 00:08:07.680 interesting pictures that need more 215 00:08:05.160 --> 00:08:09.660 context and for you we have a theme Cole 216 00:08:07.680 --> 00:08:12.120 Bennett behind the scenes all of the 217 00:08:09.660 --> 00:08:13.919 pictures are of you on set and I'm 218 00:08:12.120 --> 00:08:15.479 curious maybe you have a lasting memory 219 00:08:13.919 --> 00:08:17.400 from that shoot or what it was like to 220 00:08:15.479 --> 00:08:20.699 work with that artist and we'll begin 221 00:08:17.400 --> 00:08:23.400 with the ensemble cast for your Godzilla 222 00:08:20.699 --> 00:08:26.160 video for Eminem side note an MTV video 223 00:08:23.400 --> 00:08:27.780 of the Year Award nominee this video is 224 00:08:26.160 --> 00:08:29.580 like no other you know it's one of those 225 00:08:27.780 --> 00:08:32.219 things like throwing up being a fan of 226 00:08:29.580 --> 00:08:34.500 hip-hop music music videos and just pop 227 00:08:32.219 --> 00:08:36.719 culture I mean I remember Eminem as 228 00:08:34.500 --> 00:08:38.339 being the biggest thing in the world 229 00:08:36.719 --> 00:08:40.860 so to get to work with them so closely 230 00:08:38.339 --> 00:08:43.860 and feel that energy and feel him be so 231 00:08:40.860 --> 00:08:45.959 ready to just log in all these hours and 232 00:08:43.860 --> 00:08:47.519 be so receptive to my ideas and my 233 00:08:45.959 --> 00:08:49.320 vision for things to you know a song 234 00:08:47.519 --> 00:08:53.160 that he had created was really really 235 00:08:49.320 --> 00:08:56.519 cool and um this photo was actually in 236 00:08:53.160 --> 00:08:58.500 the hospital room Mike Tyson was um off 237 00:08:56.519 --> 00:09:00.420 shrooms he offered me some shrooms which 238 00:08:58.500 --> 00:09:03.000 you know was a was a bucket list moment 239 00:09:00.420 --> 00:09:04.740 for sure but you know being on set and 240 00:09:03.000 --> 00:09:07.560 leading this Vision was was also a 241 00:09:04.740 --> 00:09:09.180 luckily moment so I had to pick my uh my 242 00:09:07.560 --> 00:09:13.019 poison there didn't do the shrooms but 243 00:09:09.180 --> 00:09:15.480 uh he was a great time Dr Dre was uh 244 00:09:13.019 --> 00:09:17.519 it's a really cool dude 245 00:09:15.480 --> 00:09:20.519 um before he left he's like I really 246 00:09:17.519 --> 00:09:22.260 like how you uh LED today and how you um 247 00:09:20.519 --> 00:09:24.660 you know directed this Vision how you 248 00:09:22.260 --> 00:09:26.339 operate on set and grab my shoulder and 249 00:09:24.660 --> 00:09:28.080 you like nodded his head and she looked 250 00:09:26.339 --> 00:09:29.220 at me for like 20 seconds and then you 251 00:09:28.080 --> 00:09:31.560 know grab my shoulder pretty tight and 252 00:09:29.220 --> 00:09:32.820 then just walked off and it was uh it 253 00:09:31.560 --> 00:09:33.720 was a moment for sure I'll never forget 254 00:09:32.820 --> 00:09:35.399 it 255 00:09:33.720 --> 00:09:36.959 then this one finally from the set of 256 00:09:35.399 --> 00:09:39.540 your video for Justin Bieber is honest 257 00:09:36.959 --> 00:09:42.000 yeah Justin is one of my closest friends 258 00:09:39.540 --> 00:09:45.600 and uh actually it's a fine story too 259 00:09:42.000 --> 00:09:47.820 the AC and his trailer went out this day 260 00:09:45.600 --> 00:09:49.440 and uh he had sent me a song a week 261 00:09:47.820 --> 00:09:50.339 prior I saw the whole like I feel funny 262 00:09:49.440 --> 00:09:52.740 yeah 263 00:09:50.339 --> 00:09:54.360 um video came about and I was like yeah 264 00:09:52.740 --> 00:09:56.220 let's just let's just shoot that while 265 00:09:54.360 --> 00:09:58.380 we wait for the AC to be fixed and we 266 00:09:56.220 --> 00:10:00.000 get everything ready to go on set and we 267 00:09:58.380 --> 00:10:01.440 just you know it was the kind of example 268 00:10:00.000 --> 00:10:02.160 of turning 269 00:10:01.440 --> 00:10:04.560 um 270 00:10:02.160 --> 00:10:07.380 you know a negative into a positive 271 00:10:04.560 --> 00:10:08.880 lemons into lemonade maybe yeah we are 272 00:10:07.380 --> 00:10:12.019 drink some lemonade there we go 273 00:10:08.880 --> 00:10:12.019 [Music] 274 00:10:13.760 --> 00:10:19.560 I like the uh design on this one it's 275 00:10:16.620 --> 00:10:21.660 busy a lot of text I like text Centric 276 00:10:19.560 --> 00:10:23.360 designs well it's a big compliment from 277 00:10:21.660 --> 00:10:25.730 you 278 00:10:23.360 --> 00:10:29.040 we're doing the thing 279 00:10:25.730 --> 00:10:32.540 [Music] 280 00:10:29.040 --> 00:10:32.540 oh yeah 281 00:10:32.760 --> 00:10:36.080 that's one of them ones huh 282 00:10:37.459 --> 00:10:42.600 goodness 283 00:10:39.680 --> 00:10:46.459 question for you real quick of course of 284 00:10:42.600 --> 00:10:46.459 course oh my gosh 285 00:10:47.100 --> 00:10:52.680 the DJ Khaled huh yeah yeah hilarious 286 00:10:50.040 --> 00:10:54.720 yeah classic classic I actually don't 287 00:10:52.680 --> 00:10:56.760 even have a question I just want to 288 00:10:54.720 --> 00:10:59.640 point that out put the hinges in the 289 00:10:56.760 --> 00:11:01.980 [ __ ] boy's hands drop them in drop them 290 00:10:59.640 --> 00:11:03.540 in so quote of yours that really 291 00:11:01.980 --> 00:11:05.279 resonates with me comes from a 2018 292 00:11:03.540 --> 00:11:07.079 interview that you did with complex 293 00:11:05.279 --> 00:11:09.000 where you said eventually I'll be old 294 00:11:07.079 --> 00:11:10.500 and not in tune with things I'm going to 295 00:11:09.000 --> 00:11:12.779 be an old dude who people aren't going 296 00:11:10.500 --> 00:11:14.399 to look to for new music does that kind 297 00:11:12.779 --> 00:11:16.140 of perspective does that make you more 298 00:11:14.399 --> 00:11:17.820 terrified about the future or is it 299 00:11:16.140 --> 00:11:20.839 actually kind of comforting 300 00:11:17.820 --> 00:11:20.839 I think it's comforting 301 00:11:21.140 --> 00:11:25.740 we just need to be honest with ourselves 302 00:11:23.220 --> 00:11:28.019 and uh 303 00:11:25.740 --> 00:11:29.820 I think that you know you can only have 304 00:11:28.019 --> 00:11:32.279 your hand on 305 00:11:29.820 --> 00:11:34.260 the pulse of something finger on post 306 00:11:32.279 --> 00:11:36.899 finger on the post finger on the post 307 00:11:34.260 --> 00:11:38.339 something for so long and um 308 00:11:36.899 --> 00:11:40.560 you know I plan to graduate from this 309 00:11:38.339 --> 00:11:41.820 and get into other things and have new 310 00:11:40.560 --> 00:11:43.500 passions and 311 00:11:41.820 --> 00:11:45.899 you know explore new worlds and be the 312 00:11:43.500 --> 00:11:49.380 taste maker within that and I'll always 313 00:11:45.899 --> 00:11:50.399 be within the space of music but I also 314 00:11:49.380 --> 00:11:51.060 have to understand that there's going to 315 00:11:50.399 --> 00:11:53.880 be 316 00:11:51.060 --> 00:11:55.140 people that come after me and uh you 317 00:11:53.880 --> 00:11:57.300 know I want to inspire those generations 318 00:11:55.140 --> 00:11:59.399 and give give them the tools to be able 319 00:11:57.300 --> 00:12:01.980 to do what I did and you know just like 320 00:11:59.399 --> 00:12:03.120 the people before me did for me and uh 321 00:12:01.980 --> 00:12:04.260 that's the whole name of the game I 322 00:12:03.120 --> 00:12:05.640 think people that try to hold on to 323 00:12:04.260 --> 00:12:07.980 something for too long 324 00:12:05.640 --> 00:12:09.060 you get a little burnt out so y'all be 325 00:12:07.980 --> 00:12:12.680 honest with yourself and you gotta be 326 00:12:09.060 --> 00:12:12.680 honest with just how the game works 327 00:12:15.959 --> 00:12:20.660 Karma sauce 328 00:12:17.339 --> 00:12:20.660 I don't know how I feel about that 329 00:12:20.940 --> 00:12:25.560 yeah 330 00:12:23.820 --> 00:12:27.600 we're in that part of the show yeah 331 00:12:25.560 --> 00:12:30.660 we're getting there 332 00:12:27.600 --> 00:12:33.440 but still going back in 333 00:12:30.660 --> 00:12:33.440 one bad guy 334 00:12:33.899 --> 00:12:37.380 so when my ulterior motives and booking 335 00:12:35.760 --> 00:12:39.420 this interview is to ensure that I get a 336 00:12:37.380 --> 00:12:41.700 tour of lyrical lemonade H2 next time 337 00:12:39.420 --> 00:12:43.680 I'm home in Chicago what's the holiest 338 00:12:41.700 --> 00:12:47.399 of holy Grails on display in your 339 00:12:43.680 --> 00:12:47.399 Nostalgia room uh 340 00:12:47.820 --> 00:12:51.540 so the Nostalgia room is a room that I 341 00:12:50.279 --> 00:12:52.079 built 342 00:12:51.540 --> 00:12:54.360 um 343 00:12:52.079 --> 00:12:56.399 that is like a place that anyone in the 344 00:12:54.360 --> 00:12:57.540 office can escape to and relax a little 345 00:12:56.399 --> 00:12:59.720 bit get their mind off things look 346 00:12:57.540 --> 00:13:01.560 around and 347 00:12:59.720 --> 00:13:03.300 laughs 348 00:13:01.560 --> 00:13:05.160 have that nostalgic feeling which I 349 00:13:03.300 --> 00:13:09.360 think is a feeling that brings us joy 350 00:13:05.160 --> 00:13:10.860 and creativity and calmness 351 00:13:09.360 --> 00:13:13.800 some of my favorite things in there in 352 00:13:10.860 --> 00:13:16.560 that room would be um 353 00:13:13.800 --> 00:13:19.620 Simpson stuff got a like an old Tupac 354 00:13:16.560 --> 00:13:22.440 toy uh Eminem toys 355 00:13:19.620 --> 00:13:23.940 I keep them all in the package 356 00:13:22.440 --> 00:13:26.880 to just you know go and look at the 357 00:13:23.940 --> 00:13:30.779 dates that they released and I love um 358 00:13:26.880 --> 00:13:32.279 oh my goodness man I know I know 359 00:13:30.779 --> 00:13:34.139 yeah I don't know I like I like a lot of 360 00:13:32.279 --> 00:13:36.060 stuff in that room what's the most 361 00:13:34.139 --> 00:13:37.860 talent that you've ever had on the court 362 00:13:36.060 --> 00:13:41.639 at one time and the custom basketball 363 00:13:37.860 --> 00:13:43.680 court at lyrical lemonade HQ oh man you 364 00:13:41.639 --> 00:13:47.399 can imagine what 365 00:13:43.680 --> 00:13:49.860 Jack Harlow versus maxo cream looks like 366 00:13:47.399 --> 00:13:51.540 that's my favorite moment and then you 367 00:13:49.860 --> 00:13:53.399 once said I'll never understand why 368 00:13:51.540 --> 00:13:55.680 people have a problem with Birkenstocks 369 00:13:53.399 --> 00:13:57.360 can you detail what it is about Berks 370 00:13:55.680 --> 00:14:00.120 that makes it the perfect shoe for you 371 00:13:57.360 --> 00:14:01.920 man 372 00:14:00.120 --> 00:14:04.320 I want her to 373 00:14:01.920 --> 00:14:05.579 quote about stuff I said if you're 374 00:14:04.320 --> 00:14:08.100 comfortable 375 00:14:05.579 --> 00:14:10.200 they're stylish I like being comfortable 376 00:14:08.100 --> 00:14:12.720 therefore I'm stylish 377 00:14:10.200 --> 00:14:14.820 that's why I wear Birkenstock 378 00:14:12.720 --> 00:14:19.220 wow I heard this next one's really bad 379 00:14:14.820 --> 00:14:19.220 well what you heard is true 380 00:14:19.519 --> 00:14:26.660 call I'm not gonna lie to you 381 00:14:22.800 --> 00:14:26.660 this is the bomb Beyond insanity 382 00:14:27.600 --> 00:14:32.180 we're just going that's it you know I'm 383 00:14:30.720 --> 00:14:33.540 just I'm on your schedule here 384 00:14:32.180 --> 00:14:35.339 [Music] 385 00:14:33.540 --> 00:14:37.800 let me just take a small bite out yeah 386 00:14:35.339 --> 00:14:40.700 me too 387 00:14:37.800 --> 00:14:40.700 that's all it takes 388 00:14:43.019 --> 00:14:48.740 well not that small type 389 00:14:45.180 --> 00:14:48.740 I didn't mean for it to be that big 390 00:14:52.560 --> 00:14:57.180 you know what yeah I'm going for another 391 00:14:54.540 --> 00:14:59.600 bite whoa you have to too I'm going with 392 00:14:57.180 --> 00:14:59.600 you though 393 00:15:00.480 --> 00:15:03.260 oh goodness 394 00:15:05.339 --> 00:15:07.940 all right 395 00:15:09.600 --> 00:15:12.600 respect 396 00:15:13.079 --> 00:15:19.459 I'm gonna do it I gotta do it probably 397 00:15:14.399 --> 00:15:19.459 yeah you got him we're in it we're in it 398 00:15:20.000 --> 00:15:26.639 oh I know it might have been a mistake 399 00:15:23.279 --> 00:15:29.300 but you know what we're here you know 400 00:15:26.639 --> 00:15:29.300 all right 401 00:15:30.000 --> 00:15:33.720 so there's a video on maxpreps.com 402 00:15:31.980 --> 00:15:35.880 showing off your highlights as a running 403 00:15:33.720 --> 00:15:36.899 back for the Plano High Reapers what 404 00:15:35.880 --> 00:15:38.220 would you say is the crowning 405 00:15:36.899 --> 00:15:40.560 achievement of your Friday Night Lights 406 00:15:38.220 --> 00:15:44.160 career was it beating sandwich High 407 00:15:40.560 --> 00:15:45.779 Indians 36 to 7 in the 2013 ihsa 408 00:15:44.160 --> 00:15:48.779 playoffs you're crazy 409 00:15:45.779 --> 00:15:48.779 man 410 00:15:52.199 --> 00:15:56.699 can't pop open that mode yeah yeah can I 411 00:15:54.779 --> 00:15:59.220 do it I'll do it yeah go ahead it's all 412 00:15:56.699 --> 00:16:00.660 you and then just be careful you know 413 00:15:59.220 --> 00:16:01.800 sometimes when people drink too much 414 00:16:00.660 --> 00:16:03.540 milk 415 00:16:01.800 --> 00:16:06.720 that becomes like the worst problem in 416 00:16:03.540 --> 00:16:08.940 the hot sauce you know yeah maybe 417 00:16:06.720 --> 00:16:11.399 and then your hometown of Plano stood in 418 00:16:08.940 --> 00:16:13.440 for Smallville Kansas and the superhero 419 00:16:11.399 --> 00:16:15.240 movie Man of Steel yeah do you have any 420 00:16:13.440 --> 00:16:17.880 memories of the last son of krypton's 421 00:16:15.240 --> 00:16:20.160 takeover of downtown 422 00:16:17.880 --> 00:16:22.139 yeah I do remember that it was crazy it 423 00:16:20.160 --> 00:16:25.940 took over downtown Plano 424 00:16:22.139 --> 00:16:25.940 like fake decals on them 425 00:16:26.220 --> 00:16:31.440 the windows all the Smallville themed 426 00:16:28.680 --> 00:16:33.180 stuff did a casting call so all my 427 00:16:31.440 --> 00:16:34.019 friends and I would try to get in the 428 00:16:33.180 --> 00:16:37.320 movie 429 00:16:34.019 --> 00:16:39.899 got to send a headshots 430 00:16:37.320 --> 00:16:42.120 do little interviews and such 431 00:16:39.899 --> 00:16:45.180 and uh 432 00:16:42.120 --> 00:16:47.459 the big moment I remember that 433 00:16:45.180 --> 00:16:49.079 how you doing 434 00:16:47.459 --> 00:16:51.899 I'm struggling 435 00:16:49.079 --> 00:16:53.339 I love to hear that 436 00:16:51.899 --> 00:16:54.600 um it's a shared pain that we're going 437 00:16:53.339 --> 00:16:57.320 through because I'm hurting right now I 438 00:16:54.600 --> 00:16:57.320 know I know 439 00:16:59.459 --> 00:17:04.579 pucker butt yeah I don't know how if I 440 00:17:01.980 --> 00:17:04.579 like how that sounds 441 00:17:05.939 --> 00:17:13.530 let's see what we got we got it got this 442 00:17:10.300 --> 00:17:13.530 [Music] 443 00:17:14.959 --> 00:17:19.020 still going in 444 00:17:17.100 --> 00:17:20.579 I gotta catch up 445 00:17:19.020 --> 00:17:22.740 I thought I didn't get a good nibble 446 00:17:20.579 --> 00:17:24.600 that first time 447 00:17:22.740 --> 00:17:26.280 can you draw back the curtain on what 448 00:17:24.600 --> 00:17:27.720 it's like to have dinner at Diddy's 449 00:17:26.280 --> 00:17:31.080 house like can you paint the picture for 450 00:17:27.720 --> 00:17:33.120 me in my brain yeah so 451 00:17:31.080 --> 00:17:35.000 he facetimes me 452 00:17:33.120 --> 00:17:37.860 one night 453 00:17:35.000 --> 00:17:40.260 and uh he's like pitching a few ideas 454 00:17:37.860 --> 00:17:41.400 things we could work on I was thrilled 455 00:17:40.260 --> 00:17:42.840 of course 456 00:17:41.400 --> 00:17:47.360 I was waiting for that moment you know 457 00:17:42.840 --> 00:17:47.360 to get the Diddy coats on and uh 458 00:17:47.780 --> 00:17:51.600 he's like when are you in La next and I 459 00:17:50.520 --> 00:17:54.299 was like I'm actually in LA right now 460 00:17:51.600 --> 00:17:56.940 but I go back to Chicago tomorrow 461 00:17:54.299 --> 00:17:59.100 and uh he was like look man I want to 462 00:17:56.940 --> 00:18:01.559 put the puffy brush on you but 463 00:17:59.100 --> 00:18:03.240 why don't you stay another day and do 464 00:18:01.559 --> 00:18:05.580 dinner 465 00:18:03.240 --> 00:18:08.820 forgot what we ate 466 00:18:05.580 --> 00:18:11.580 it was good though I was some sort of 467 00:18:08.820 --> 00:18:14.039 chicken and uh 468 00:18:11.580 --> 00:18:15.660 saved me a lot of music 469 00:18:14.039 --> 00:18:19.020 talked a lot of ideas gave me a lot of 470 00:18:15.660 --> 00:18:22.260 game just spoke on a lot of history 471 00:18:19.020 --> 00:18:23.760 oh my goodness he called me the uh 472 00:18:22.260 --> 00:18:25.990 looked at me 473 00:18:23.760 --> 00:18:27.480 he laughed 474 00:18:25.990 --> 00:18:29.640 [Music] 475 00:18:27.480 --> 00:18:32.340 I said man he said you're like the white 476 00:18:29.640 --> 00:18:34.260 puff oh [ __ ] 477 00:18:32.340 --> 00:18:37.980 so yeah I 478 00:18:34.260 --> 00:18:40.040 appreciate puff more than I can express 479 00:18:37.980 --> 00:18:45.419 all right Cole Bennett 480 00:18:40.040 --> 00:18:47.160 [Music] 481 00:18:45.419 --> 00:18:50.340 okay we made it this far might as well 482 00:18:47.160 --> 00:18:53.580 top it off there we go yeah 483 00:18:50.340 --> 00:18:56.039 the bomb the bomb actually it was here 484 00:18:53.580 --> 00:18:57.799 and it like worked it works its way up 485 00:18:56.039 --> 00:19:00.240 your face like right now it's in my nose 486 00:18:57.799 --> 00:19:02.820 right but like I feel it in my skin 487 00:19:00.240 --> 00:19:04.980 working up my face it's crazy 488 00:19:02.820 --> 00:19:07.020 how would you put on I went a little 489 00:19:04.980 --> 00:19:08.640 crazy trying not to do this much but 490 00:19:07.020 --> 00:19:10.860 it's hard to tell you know sometimes I 491 00:19:08.640 --> 00:19:12.720 want to match your energy I said if I'm 492 00:19:10.860 --> 00:19:14.820 gonna do it I'm gonna do it proper you 493 00:19:12.720 --> 00:19:17.580 do it proper all the time I gotta back 494 00:19:14.820 --> 00:19:20.280 up Salute 495 00:19:17.580 --> 00:19:22.799 I'm not gonna the bomb I almost took me 496 00:19:20.280 --> 00:19:23.880 out yeah we're still here we're still 497 00:19:22.799 --> 00:19:26.080 that's good that's good that's good 498 00:19:23.880 --> 00:19:27.539 that's good 499 00:19:26.080 --> 00:19:30.080 [Music] 500 00:19:27.539 --> 00:19:33.190 you gotta you go figure yeah 501 00:19:30.080 --> 00:19:33.190 [Music] 502 00:19:34.380 --> 00:19:37.340 maybe that's like 503 00:19:37.380 --> 00:19:42.380 cheers Cole 504 00:19:39.840 --> 00:19:42.380 cheers 505 00:19:53.299 --> 00:19:56.419 I know 506 00:19:58.710 --> 00:20:01.200 [Music] 507 00:19:59.880 --> 00:20:02.940 yeah 508 00:20:01.200 --> 00:20:04.559 can you tell me about that I mean you're 509 00:20:02.940 --> 00:20:06.840 looking at me like it's my fault but I 510 00:20:04.559 --> 00:20:09.480 feel like you wanted to take another 511 00:20:06.840 --> 00:20:11.640 bite at the bomb you're like you got a 512 00:20:09.480 --> 00:20:14.039 match you know I feel like I should give 513 00:20:11.640 --> 00:20:16.919 you that look actually I'm not gonna lie 514 00:20:14.039 --> 00:20:19.080 I felt way worse like immediately after 515 00:20:16.919 --> 00:20:21.000 the bite yep 516 00:20:19.080 --> 00:20:22.740 but it's not as bad as you think it 517 00:20:21.000 --> 00:20:24.600 settles in hopefully it's not an eye of 518 00:20:22.740 --> 00:20:26.400 the storm situation you know where it 519 00:20:24.600 --> 00:20:28.380 comes back and builds but don't worry 520 00:20:26.400 --> 00:20:29.370 because there's a nice long lead on this 521 00:20:28.380 --> 00:20:31.520 question foreshadowing that 522 00:20:29.370 --> 00:20:33.780 [Laughter] 523 00:20:31.520 --> 00:20:35.820 we've reached the end of our journey 524 00:20:33.780 --> 00:20:37.679 through the hot ones Gauntlet and to 525 00:20:35.820 --> 00:20:39.900 close things out we're basically gonna 526 00:20:37.679 --> 00:20:41.820 squeeze whatever energy you have left 527 00:20:39.900 --> 00:20:44.340 while that brain soaks in hot sauce and 528 00:20:41.820 --> 00:20:47.580 we can call this an unofficial list but 529 00:20:44.340 --> 00:20:51.780 I am curious the cold Bennett Mount 530 00:20:47.580 --> 00:20:53.940 Rushmore of Chicago rap music videos the 531 00:20:51.780 --> 00:20:57.440 four most iconic Chicago rap music 532 00:20:53.940 --> 00:20:57.440 videos of all time in your opinion 533 00:20:57.960 --> 00:21:00.480 it's a great question 534 00:20:59.340 --> 00:21:01.820 um 535 00:21:00.480 --> 00:21:04.320 don't like 536 00:21:01.820 --> 00:21:06.539 it could be don't like or love Sosa you 537 00:21:04.320 --> 00:21:09.120 go either way this is Twisted video 538 00:21:06.539 --> 00:21:11.340 Overnight Celebrity this video with 539 00:21:09.120 --> 00:21:14.419 Chance the Rapper it's called family and 540 00:21:11.340 --> 00:21:14.419 then uh for the fourth 541 00:21:14.640 --> 00:21:19.919 We're Going Through the Wire all right 542 00:21:16.559 --> 00:21:22.200 set it in stone call Bennett's Mount 543 00:21:19.919 --> 00:21:24.299 Rushmore of Chicago rap music videos and 544 00:21:22.200 --> 00:21:25.860 look at you walked in not a hot sauce 545 00:21:24.299 --> 00:21:27.720 guy you said you'd be horrible out here 546 00:21:25.860 --> 00:21:30.179 but here you are taking extra bites to 547 00:21:27.720 --> 00:21:31.919 the bomb and drenching the last wing and 548 00:21:30.179 --> 00:21:33.299 the last dab now there's nothing left to 549 00:21:31.919 --> 00:21:35.460 do but roll out the red carpet for you 550 00:21:33.299 --> 00:21:36.659 this camera this camera this camera let 551 00:21:35.460 --> 00:21:39.360 the people know what you have going on 552 00:21:36.659 --> 00:21:41.940 in your life I'm just I'm just enjoying 553 00:21:39.360 --> 00:21:44.039 myself I'm really happy I'm feeling 554 00:21:41.940 --> 00:21:47.100 creative 555 00:21:44.039 --> 00:21:48.539 working on a few things a lot of amazing 556 00:21:47.100 --> 00:21:50.100 projects 557 00:21:48.539 --> 00:21:51.000 I'm not even going to speak on because I 558 00:21:50.100 --> 00:21:52.799 don't want to sound like unplugging 559 00:21:51.000 --> 00:21:55.860 anything just know it's coming 560 00:21:52.799 --> 00:22:01.520 it's gonna be powerful impactful 561 00:21:55.860 --> 00:22:01.520 and uh yeah I'm excited life is good 562 00:22:02.220 --> 00:22:05.710 thank you so much 563 00:22:03.650 --> 00:22:07.039 [Applause] 564 00:22:05.710 --> 00:22:09.600 [Music] 565 00:22:07.039 --> 00:22:10.980 so cool and chat with you here man oh 566 00:22:09.600 --> 00:22:15.260 thank you man 567 00:22:10.980 --> 00:22:15.260 what was uh what was your favorite sauce 568 00:22:18.020 --> 00:22:22.400 a great time 569 00:22:19.860 --> 00:22:22.400 it's like 570 00:22:22.799 --> 00:22:27.620 he's so much no problem oh yeah give me 571 00:22:25.320 --> 00:22:27.620 a good one 572 00:22:29.340 --> 00:22:33.299 hey what's going on hot ones fans this 573 00:22:31.140 --> 00:22:35.520 is Sean Evans checking in with three of 574 00:22:33.299 --> 00:22:38.280 my best friends then the number one spot 575 00:22:35.520 --> 00:22:40.799 in the hot ones lineup the harbingers of 576 00:22:38.280 --> 00:22:43.020 mild heat you know them well the classic 577 00:22:40.799 --> 00:22:45.600 and take a look at the generation over 578 00:22:43.020 --> 00:22:48.000 generation Evolution from the chili day 579 00:22:45.600 --> 00:22:50.640 arble roots of our original recipe to 580 00:22:48.000 --> 00:22:53.580 the greatest happiest accident in r d 581 00:22:50.640 --> 00:22:55.799 history the classic garlic Fresno to now 582 00:22:53.580 --> 00:22:59.100 turning the tides with our newest 583 00:22:55.799 --> 00:23:00.960 condiment the classic chili Maple it's 584 00:22:59.100 --> 00:23:02.880 the perfect sweet and spicy companion 585 00:23:00.960 --> 00:23:05.039 for chicken and waffles your favorite 586 00:23:02.880 --> 00:23:07.380 slice of Za and even bagels and cream 587 00:23:05.039 --> 00:23:10.320 cheese pick up a trio pack that's right 588 00:23:07.380 --> 00:23:13.100 one two three all three sauces they can 589 00:23:10.320 --> 00:23:15.600 be yours visit heatness.com heatness.com 590 00:23:13.100 --> 00:23:18.440 heatness.com to get your hands on the 591 00:23:15.600 --> 00:23:18.440 classic Trio pack