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7210187417140396034 | v15025gf0000d2t9ksfog65o4un4igu0 | 50% OFF TODAY ONLY! :) | null | [
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7020763931041185793 | v10033g50000c5ncgqjc77ub6mv2nar0 | My favorite way to play games | null | [
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7201677735558070274 | v10033g50000cjdvkqbc77ua1frch9dg | Get yours 50% Off TODAY! | null | [
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7192332711582990337 | v12044gd0000cf84gebc77ud390pak6g | We’re toasting to something big on 2/13 🥂 join the waitlist and let’s party together! #verbproducts #haircare #cheers | null | [] | label_14101000000 | campaign_objective_reach | 0 | [] | https://www.verbproducts.com/products/ghost | Others | https://v16m-default.tiktokcdn.com/ec7d35dca1cced05277b97f769ce550c/69eb036e/video/tos/maliva/tos-maliva-ve-0068c799-us/1b66a1f781734d2db2f2647ced4f8a58/?a=0&bti=NTU4QDM1NGA%3D&&bt=2635&ft=cApXJCz7ThWHQGGi1GZmo0P&mime_type=video_mp4&rc=aWY4NjY8NDg1Nzo5M2kzZkBpam5zPGc6Zmg3aTMzZzczNEAvYl5jMmE0XzIxYi00XjU2YSMzXi0wcjRfZDVg... | https://p16-common-sign.tiktokcdn.com/tos-maliva-p-0068c799-us/44f836e7dc32414c952be6357807f92d~tplv-noop.image?dr=18692&refresh_token=3c6e0be8&x-expires=1777009518&x-signature=uTweHM3%2BPw%2Fp7gIdmIESBJB1QOs%3D&t=9276707c&ps=14f1eb3e&shp=9e36835a&shcp=317596d8&idc=my&VideoID=v12044gd0000cf84gebc77ud390pak6g | 10.795 | 576 | 1,024 | 0.41 | 1 | 829 | 1 | 2 | [
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7301717714900647937 | v10033g50000clael1vog65puqtkrdc0 | Get paid with the music in your content | null | [
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7260651528787935234 | v0911dg40001cj1g6enog65nqvi69mi0 | Credit building made easy. 0% interest, $0 fees, no credit pull. | null | [
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"download kickoff",
"fifty dollar",
"build credit",
"made easy"
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7299182460292907009 | v10033g50000cl5ufhvog65rfb3gl7k0 | Marvel's Spider-Man 2 | null | [
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End of preview. Expand in Data Studio
TikTok Creative Center — Top Ads (Smoke Set)
100-ad smoke set scraped from the TikTok Creative Center Top Ads surface
(US, period=180, sort=for_you). Used to validate the v2 creative-centric
crawler (tiktok-ad-rl repo, tag v2.0.0).
Schema
One row per ad_id. 38 columns including:
- identity:
ad_id,vid,ad_title,brand_name,industry_key,objective_key - assets:
video_local_path(HFVideo),cover_local_path(HFImage) - engagement (creative-global):
ctr_global(percentile rank, lower=better),cost_bucket(0=Low, 1=Med, 2=High),like_cnt,comments_cnt,shares_cnt - per-second curves (1 Hz, length = ceil(duration)+1):
ctr_curve,cvr_curve,clicks_curve,conversion_curve,retention_curve - detail metadata:
keyword_list,pattern_label,landing_page,countries_delivered,voice_over
Full schema and gotchas: see data/SCHEMA.md in the source repo.
Usage
from datasets import load_dataset
ds = load_dataset("liangyuch/ttcc-smoke-100", split="train")
row = ds[0]
row["cover_local_path"] # PIL.Image
row["video_local_path"] # decord Video
row["ctr_curve"] # list[float], 1 Hz over playback seconds
Provenance and intended use
- Source: ads.tiktok.com/business/creativecenter (publicly browsable).
- Scraped via Playwright route-interception (
tiktok-ad-rlcrawler, tag v2.0.0). - Research-use only. Per TikTok's general Terms of Service, automated collection of platform data is restricted; this set is shared as a private, small-scale verification artifact for an academic crawler. Not for commercial use, redistribution, or model training intended for production.
- Some videos may be Spark Ads (creator usernames burned-in); advertiser IP belongs to the original advertisers.
Known caveats (read before analysis)
ctr_globalis a percentile rank, not a click-through rate. Lower = better.cost_bucketis an ordinal (0/1/2), ~85% are High in top-ads.- Curves are per playback second, not calendar time.
captionfield is currently always NULL —ad_titlecarries the ad copy.- Videos can be partially watermarked (Spark Ads).
- Downloads last month
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