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How did the team come up with these features of the new TV remote controls?

Project Manager: Uh , making a profit of fifty million Euros . Industrial Designer: Alright so twenty five . User Interface: Mm 'kay . Project Manager: So , it's go gonna have to be be pretty damn trendy . Industrial Designer: So yeah , I've The only the only remote controls I've used usually come with the television , and they're fairly basic . Project Manager: Yeah . Yeah . User Interface: Mm-hmm . Industrial Designer: So uh Project Manager: Yeah , I was thinking that as well , I think the the only ones that I've seen that you buy are the sort of one for all type things where they're , User Interface: Yeah the universal ones . Yeah . Industrial Designer: Mm . Project Manager: yeah . So presumably that might be an idea to put into . Industrial Designer: But but to sell it for twenty five you need a lot of neat features . For sure . Marketing: Slim . Project Manager: Yeah , yeah . User Interface: Yeah . Project Manager: Uh 'cause I mean , what uh twenty five Euros , that's about I dunno , fifteen Pounds or so ? And that's quite a lot for a remote control . User Interface: Mm-hmm , it's about that . Industrial Designer: Yeah , yeah . User Interface: Mm . User Interface: Um well my first thoughts would be most remote controls are grey or black . As you said they come with the TV so it's normally just your basic grey black remote control functions , Project Manager: Uh-huh . User Interface: so maybe we could think about colour ? Project Manager: Mm-hmm . User Interface: Make that might make it a bit different from the rest at least . Um , and as you say , we need to have some kind of gimmick , so um I thought maybe something like if you lose it and you can whistle , Project Manager: Okay . The the keyrings , yeah yeah . User Interface: you know those things ? Because we always lose our remote control . Industrial Designer: Right . Marketing: Uh yeah uh , Project Manager: Okay , that's cool . Marketing: being as a Marketing Exper Expert I will like to say like before deciding the cost of this remote control or any other things we must see the market potential for this product like what is the competition in the market ? What are the available prices of the other remote controls in the prices ? Project Manager: Okay . Marketing: What speciality other remote controls are having and how complicated it is to use these remote controls as compared to other remote controls available in the market . So before deciding or before finalising this project , we must discuss all these things , like User Interface: Okay . Marketing: and apart from this , it should be having a good look also , because people really li uh like to play with it when they are watching movies or playing with or playing with their CD player , MP three player like any electronic devices . User Interface: Mm . Mm-hmm . Marketing: They really want to have something good , having a good design in their hands , User Interface: Mm-hmm . Yeah . Project Manager: Okay . Marketing: so , yes , Project Manager: 'Kay . Marketing: all this . Industrial Designer: Uh , what do we think a Project Manager: So , we're looking for 'Kay . Industrial Designer: What do we think a good size would be for this ? Project Manager: We're Industrial Designer: 'Cause I I know as you add more buttons to the remote it sometimes gets so big and clunky Project Manager: Sorry , carry on . Industrial Designer: and there's just like a hundred buttons on it , Project Manager: Mm-hmm . User Interface: Yeah . Industrial Designer: or you could have a really small slim one but then you could lose it easily . Project Manager: Mm-hmm . User Interface: Yeah . Then you lose it , yeah . Project Manager: Okay . User Interface: Kind of um , maybe more like a PDA kind of , just hand held , like , Project Manager: For for uh User Interface: 'cause Project Manager: remember we're trying to make it for twelve Euros fifty . User Interface: Yeah . No , I wasn't , no sorry I wasn't thinking of the screen of like a PDA Project Manager: Okay well right we'll have to um I'll User Interface: but Project Manager: we're k having another meeting in half an hour so um User Interface: Okay . Project Manager: we should all look into a bit uh , oh actually , no , we'll allocate . So you do the looking around at other remote controls . Marketing: Yeah . Project Manager: Um , if you could maybe come up with sort of shapes and suggested shades or whatever , and you could look into um basically how how it's made IE like how you make it all in one , how what sort of materials are available to you whatever . And obviously , other instructions will come from the personal coach . Industrial Designer: Right . Project Manager: Which will probably just usurp what I said so User Interface: So you want me to look at shapes and everything you said ? Project Manager: Shapes and colours and um basically how to make it attractive . User Interface: Yep . Okay . Project Manager: Uh . User Interface: Mm-hmm . Project Manager: And you look at competition and design . Marketing: Yep . Project Manager: Cool . Industrial Designer: Okay . User Interface: Okay . Project Manager: So Project Manager: we have uh Industrial Designer: Wait for emails ? Marketing: Uh . Project Manager: Um . Project Manager: Industrial Designer: Hmm . Project Manager: Okay , groovy . And no doubt we'll get um User Interface: Oh no , . Project Manager: Sorry . User Interface: Sorry Project Manager: We'll get um warnings for next meetings as well . User Interface: it's okay . Okay , cool . Project Manager: Okay . I shall I can't imagine these are worth much . Marketing: Hmm . Project Manager: Okay . Fashion into electronic . Okay .

Basically, they summarized from their daily experience. The project manager pointed out the User Interface only bought the sort of one for all type things. Also, the User Interface and project manager both agreed that a little gimmick was able to make a difference. For example, you could whistle to retrieve lost items.

Summarize the discussion about desired features of the new remote controls.

Project Manager: Uh , making a profit of fifty million Euros . Industrial Designer: Alright so twenty five . User Interface: Mm 'kay . Project Manager: So , it's go gonna have to be be pretty damn trendy . Industrial Designer: So yeah , I've The only the only remote controls I've used usually come with the television , and they're fairly basic . Project Manager: Yeah . Yeah . User Interface: Mm-hmm . Industrial Designer: So uh Project Manager: Yeah , I was thinking that as well , I think the the only ones that I've seen that you buy are the sort of one for all type things where they're , User Interface: Yeah the universal ones . Yeah . Industrial Designer: Mm . Project Manager: yeah . So presumably that might be an idea to put into . Industrial Designer: But but to sell it for twenty five you need a lot of neat features . For sure . Marketing: Slim . Project Manager: Yeah , yeah . User Interface: Yeah . Project Manager: Uh 'cause I mean , what uh twenty five Euros , that's about I dunno , fifteen Pounds or so ? And that's quite a lot for a remote control . User Interface: Mm-hmm , it's about that . Industrial Designer: Yeah , yeah . User Interface: Mm . User Interface: Um well my first thoughts would be most remote controls are grey or black . As you said they come with the TV so it's normally just your basic grey black remote control functions , Project Manager: Uh-huh . User Interface: so maybe we could think about colour ? Project Manager: Mm-hmm . User Interface: Make that might make it a bit different from the rest at least . Um , and as you say , we need to have some kind of gimmick , so um I thought maybe something like if you lose it and you can whistle , Project Manager: Okay . The the keyrings , yeah yeah . User Interface: you know those things ? Because we always lose our remote control . Industrial Designer: Right . Marketing: Uh yeah uh , Project Manager: Okay , that's cool . Marketing: being as a Marketing Exper Expert I will like to say like before deciding the cost of this remote control or any other things we must see the market potential for this product like what is the competition in the market ? What are the available prices of the other remote controls in the prices ? Project Manager: Okay . Marketing: What speciality other remote controls are having and how complicated it is to use these remote controls as compared to other remote controls available in the market . So before deciding or before finalising this project , we must discuss all these things , like User Interface: Okay . Marketing: and apart from this , it should be having a good look also , because people really li uh like to play with it when they are watching movies or playing with or playing with their CD player , MP three player like any electronic devices . User Interface: Mm . Mm-hmm . Marketing: They really want to have something good , having a good design in their hands , User Interface: Mm-hmm . Yeah . Project Manager: Okay . Marketing: so , yes , Project Manager: 'Kay . Marketing: all this . Industrial Designer: Uh , what do we think a Project Manager: So , we're looking for 'Kay . Industrial Designer: What do we think a good size would be for this ? Project Manager: We're Industrial Designer: 'Cause I I know as you add more buttons to the remote it sometimes gets so big and clunky Project Manager: Sorry , carry on . Industrial Designer: and there's just like a hundred buttons on it , Project Manager: Mm-hmm . User Interface: Yeah . Industrial Designer: or you could have a really small slim one but then you could lose it easily . Project Manager: Mm-hmm . User Interface: Yeah . Then you lose it , yeah . Project Manager: Okay . User Interface: Kind of um , maybe more like a PDA kind of , just hand held , like , Project Manager: For for uh User Interface: 'cause Project Manager: remember we're trying to make it for twelve Euros fifty . User Interface: Yeah . No , I wasn't , no sorry I wasn't thinking of the screen of like a PDA Project Manager: Okay well right we'll have to um I'll User Interface: but Project Manager: we're k having another meeting in half an hour so um User Interface: Okay . Project Manager: we should all look into a bit uh , oh actually , no , we'll allocate . So you do the looking around at other remote controls . Marketing: Yeah . Project Manager: Um , if you could maybe come up with sort of shapes and suggested shades or whatever , and you could look into um basically how how it's made IE like how you make it all in one , how what sort of materials are available to you whatever . And obviously , other instructions will come from the personal coach . Industrial Designer: Right . Project Manager: Which will probably just usurp what I said so User Interface: So you want me to look at shapes and everything you said ? Project Manager: Shapes and colours and um basically how to make it attractive . User Interface: Yep . Okay . Project Manager: Uh . User Interface: Mm-hmm . Project Manager: And you look at competition and design . Marketing: Yep . Project Manager: Cool . Industrial Designer: Okay . User Interface: Okay . Project Manager: So Project Manager: we have uh Industrial Designer: Wait for emails ? Marketing: Uh . Project Manager: Um . Project Manager: Industrial Designer: Hmm . Project Manager: Okay , groovy . And no doubt we'll get um User Interface: Oh no , . Project Manager: Sorry . User Interface: Sorry Project Manager: We'll get um warnings for next meetings as well . User Interface: it's okay . Okay , cool . Project Manager: Okay . I shall I can't imagine these are worth much . Marketing: Hmm . Project Manager: Okay . Fashion into electronic . Okay .

The team came up with three general desired features about their new TV remote controls. First, it should be universal (which was the one for all type things). Second, the remote controls were required to be slim. Most importantly, it should be different from the rest in the market, suggesting that the new remote controls would be with some kinds of a gimmick, such as whistling for retrieval.

Summarize the whole meeting.

Project Manager: Uh , making a profit of fifty million Euros . Industrial Designer: Alright so twenty five . User Interface: Mm 'kay . Project Manager: So , it's go gonna have to be be pretty damn trendy . Industrial Designer: So yeah , I've The only the only remote controls I've used usually come with the television , and they're fairly basic . Project Manager: Yeah . Yeah . User Interface: Mm-hmm . Industrial Designer: So uh Project Manager: Yeah , I was thinking that as well , I think the the only ones that I've seen that you buy are the sort of one for all type things where they're , User Interface: Yeah the universal ones . Yeah . Industrial Designer: Mm . Project Manager: yeah . So presumably that might be an idea to put into . Industrial Designer: But but to sell it for twenty five you need a lot of neat features . For sure . Marketing: Slim . Project Manager: Yeah , yeah . User Interface: Yeah . Project Manager: Uh 'cause I mean , what uh twenty five Euros , that's about I dunno , fifteen Pounds or so ? And that's quite a lot for a remote control . User Interface: Mm-hmm , it's about that . Industrial Designer: Yeah , yeah . User Interface: Mm . User Interface: Um well my first thoughts would be most remote controls are grey or black . As you said they come with the TV so it's normally just your basic grey black remote control functions , Project Manager: Uh-huh . User Interface: so maybe we could think about colour ? Project Manager: Mm-hmm . User Interface: Make that might make it a bit different from the rest at least . Um , and as you say , we need to have some kind of gimmick , so um I thought maybe something like if you lose it and you can whistle , Project Manager: Okay . The the keyrings , yeah yeah . User Interface: you know those things ? Because we always lose our remote control . Industrial Designer: Right . Marketing: Uh yeah uh , Project Manager: Okay , that's cool . Marketing: being as a Marketing Exper Expert I will like to say like before deciding the cost of this remote control or any other things we must see the market potential for this product like what is the competition in the market ? What are the available prices of the other remote controls in the prices ? Project Manager: Okay . Marketing: What speciality other remote controls are having and how complicated it is to use these remote controls as compared to other remote controls available in the market . So before deciding or before finalising this project , we must discuss all these things , like User Interface: Okay . Marketing: and apart from this , it should be having a good look also , because people really li uh like to play with it when they are watching movies or playing with or playing with their CD player , MP three player like any electronic devices . User Interface: Mm . Mm-hmm . Marketing: They really want to have something good , having a good design in their hands , User Interface: Mm-hmm . Yeah . Project Manager: Okay . Marketing: so , yes , Project Manager: 'Kay . Marketing: all this . Industrial Designer: Uh , what do we think a Project Manager: So , we're looking for 'Kay . Industrial Designer: What do we think a good size would be for this ? Project Manager: We're Industrial Designer: 'Cause I I know as you add more buttons to the remote it sometimes gets so big and clunky Project Manager: Sorry , carry on . Industrial Designer: and there's just like a hundred buttons on it , Project Manager: Mm-hmm . User Interface: Yeah . Industrial Designer: or you could have a really small slim one but then you could lose it easily . Project Manager: Mm-hmm . User Interface: Yeah . Then you lose it , yeah . Project Manager: Okay . User Interface: Kind of um , maybe more like a PDA kind of , just hand held , like , Project Manager: For for uh User Interface: 'cause Project Manager: remember we're trying to make it for twelve Euros fifty . User Interface: Yeah . No , I wasn't , no sorry I wasn't thinking of the screen of like a PDA Project Manager: Okay well right we'll have to um I'll User Interface: but Project Manager: we're k having another meeting in half an hour so um User Interface: Okay . Project Manager: we should all look into a bit uh , oh actually , no , we'll allocate . So you do the looking around at other remote controls . Marketing: Yeah . Project Manager: Um , if you could maybe come up with sort of shapes and suggested shades or whatever , and you could look into um basically how how it's made IE like how you make it all in one , how what sort of materials are available to you whatever . And obviously , other instructions will come from the personal coach . Industrial Designer: Right . Project Manager: Which will probably just usurp what I said so User Interface: So you want me to look at shapes and everything you said ? Project Manager: Shapes and colours and um basically how to make it attractive . User Interface: Yep . Okay . Project Manager: Uh . User Interface: Mm-hmm . Project Manager: And you look at competition and design . Marketing: Yep . Project Manager: Cool . Industrial Designer: Okay . User Interface: Okay . Project Manager: So Project Manager: we have uh Industrial Designer: Wait for emails ? Marketing: Uh . Project Manager: Um . Project Manager: Industrial Designer: Hmm . Project Manager: Okay , groovy . And no doubt we'll get um User Interface: Oh no , . Project Manager: Sorry . User Interface: Sorry Project Manager: We'll get um warnings for next meetings as well . User Interface: it's okay . Okay , cool . Project Manager: Okay . I shall I can't imagine these are worth much . Marketing: Hmm . Project Manager: Okay . Fashion into electronic . Okay .

The meeting was mainly about the exchange of the preliminary ideas about a new TV remote control project and subsequent task assignment. The project manager first set a target of making a fifty million Euros' profit from the project, with the unit price of twenty-five Euros. Afterwards, the team raised different opinions about features of the new remote controls and related questions about market potential. Among all the features, having a good look and size was unanimously considered to be the most essential. In the end, Marketing was assigned to investigate market competition and design, and User Interface thinking about shapes, colours and other attributes which would attract customers.

Summarize the discussion about the importance of good looks and sizes of remote controls.

Project Manager: Uh , making a profit of fifty million Euros . Industrial Designer: Alright so twenty five . User Interface: Mm 'kay . Project Manager: So , it's go gonna have to be be pretty damn trendy . Industrial Designer: So yeah , I've The only the only remote controls I've used usually come with the television , and they're fairly basic . Project Manager: Yeah . Yeah . User Interface: Mm-hmm . Industrial Designer: So uh Project Manager: Yeah , I was thinking that as well , I think the the only ones that I've seen that you buy are the sort of one for all type things where they're , User Interface: Yeah the universal ones . Yeah . Industrial Designer: Mm . Project Manager: yeah . So presumably that might be an idea to put into . Industrial Designer: But but to sell it for twenty five you need a lot of neat features . For sure . Marketing: Slim . Project Manager: Yeah , yeah . User Interface: Yeah . Project Manager: Uh 'cause I mean , what uh twenty five Euros , that's about I dunno , fifteen Pounds or so ? And that's quite a lot for a remote control . User Interface: Mm-hmm , it's about that . Industrial Designer: Yeah , yeah . User Interface: Mm . User Interface: Um well my first thoughts would be most remote controls are grey or black . As you said they come with the TV so it's normally just your basic grey black remote control functions , Project Manager: Uh-huh . User Interface: so maybe we could think about colour ? Project Manager: Mm-hmm . User Interface: Make that might make it a bit different from the rest at least . Um , and as you say , we need to have some kind of gimmick , so um I thought maybe something like if you lose it and you can whistle , Project Manager: Okay . The the keyrings , yeah yeah . User Interface: you know those things ? Because we always lose our remote control . Industrial Designer: Right . Marketing: Uh yeah uh , Project Manager: Okay , that's cool . Marketing: being as a Marketing Exper Expert I will like to say like before deciding the cost of this remote control or any other things we must see the market potential for this product like what is the competition in the market ? What are the available prices of the other remote controls in the prices ? Project Manager: Okay . Marketing: What speciality other remote controls are having and how complicated it is to use these remote controls as compared to other remote controls available in the market . So before deciding or before finalising this project , we must discuss all these things , like User Interface: Okay . Marketing: and apart from this , it should be having a good look also , because people really li uh like to play with it when they are watching movies or playing with or playing with their CD player , MP three player like any electronic devices . User Interface: Mm . Mm-hmm . Marketing: They really want to have something good , having a good design in their hands , User Interface: Mm-hmm . Yeah . Project Manager: Okay . Marketing: so , yes , Project Manager: 'Kay . Marketing: all this . Industrial Designer: Uh , what do we think a Project Manager: So , we're looking for 'Kay . Industrial Designer: What do we think a good size would be for this ? Project Manager: We're Industrial Designer: 'Cause I I know as you add more buttons to the remote it sometimes gets so big and clunky Project Manager: Sorry , carry on . Industrial Designer: and there's just like a hundred buttons on it , Project Manager: Mm-hmm . User Interface: Yeah . Industrial Designer: or you could have a really small slim one but then you could lose it easily . Project Manager: Mm-hmm . User Interface: Yeah . Then you lose it , yeah . Project Manager: Okay . User Interface: Kind of um , maybe more like a PDA kind of , just hand held , like , Project Manager: For for uh User Interface: 'cause Project Manager: remember we're trying to make it for twelve Euros fifty . User Interface: Yeah . No , I wasn't , no sorry I wasn't thinking of the screen of like a PDA Project Manager: Okay well right we'll have to um I'll User Interface: but Project Manager: we're k having another meeting in half an hour so um User Interface: Okay . Project Manager: we should all look into a bit uh , oh actually , no , we'll allocate . So you do the looking around at other remote controls . Marketing: Yeah . Project Manager: Um , if you could maybe come up with sort of shapes and suggested shades or whatever , and you could look into um basically how how it's made IE like how you make it all in one , how what sort of materials are available to you whatever . And obviously , other instructions will come from the personal coach . Industrial Designer: Right . Project Manager: Which will probably just usurp what I said so User Interface: So you want me to look at shapes and everything you said ? Project Manager: Shapes and colours and um basically how to make it attractive . User Interface: Yep . Okay . Project Manager: Uh . User Interface: Mm-hmm . Project Manager: And you look at competition and design . Marketing: Yep . Project Manager: Cool . Industrial Designer: Okay . User Interface: Okay . Project Manager: So Project Manager: we have uh Industrial Designer: Wait for emails ? Marketing: Uh . Project Manager: Um . Project Manager: Industrial Designer: Hmm . Project Manager: Okay , groovy . And no doubt we'll get um User Interface: Oh no , . Project Manager: Sorry . User Interface: Sorry Project Manager: We'll get um warnings for next meetings as well . User Interface: it's okay . Okay , cool . Project Manager: Okay . I shall I can't imagine these are worth much . Marketing: Hmm . Project Manager: Okay . Fashion into electronic . Okay .

In the discussion, the team agreed that the good look and size were two vital features of the new TV remote controls. Unfortunately, the team failed to reach a consensus in this meeting about the size, but they left it to the next meeting.

Why did the team agree that a good look was important to the new TV remote controls?

Project Manager: Uh , making a profit of fifty million Euros . Industrial Designer: Alright so twenty five . User Interface: Mm 'kay . Project Manager: So , it's go gonna have to be be pretty damn trendy . Industrial Designer: So yeah , I've The only the only remote controls I've used usually come with the television , and they're fairly basic . Project Manager: Yeah . Yeah . User Interface: Mm-hmm . Industrial Designer: So uh Project Manager: Yeah , I was thinking that as well , I think the the only ones that I've seen that you buy are the sort of one for all type things where they're , User Interface: Yeah the universal ones . Yeah . Industrial Designer: Mm . Project Manager: yeah . So presumably that might be an idea to put into . Industrial Designer: But but to sell it for twenty five you need a lot of neat features . For sure . Marketing: Slim . Project Manager: Yeah , yeah . User Interface: Yeah . Project Manager: Uh 'cause I mean , what uh twenty five Euros , that's about I dunno , fifteen Pounds or so ? And that's quite a lot for a remote control . User Interface: Mm-hmm , it's about that . Industrial Designer: Yeah , yeah . User Interface: Mm . User Interface: Um well my first thoughts would be most remote controls are grey or black . As you said they come with the TV so it's normally just your basic grey black remote control functions , Project Manager: Uh-huh . User Interface: so maybe we could think about colour ? Project Manager: Mm-hmm . User Interface: Make that might make it a bit different from the rest at least . Um , and as you say , we need to have some kind of gimmick , so um I thought maybe something like if you lose it and you can whistle , Project Manager: Okay . The the keyrings , yeah yeah . User Interface: you know those things ? Because we always lose our remote control . Industrial Designer: Right . Marketing: Uh yeah uh , Project Manager: Okay , that's cool . Marketing: being as a Marketing Exper Expert I will like to say like before deciding the cost of this remote control or any other things we must see the market potential for this product like what is the competition in the market ? What are the available prices of the other remote controls in the prices ? Project Manager: Okay . Marketing: What speciality other remote controls are having and how complicated it is to use these remote controls as compared to other remote controls available in the market . So before deciding or before finalising this project , we must discuss all these things , like User Interface: Okay . Marketing: and apart from this , it should be having a good look also , because people really li uh like to play with it when they are watching movies or playing with or playing with their CD player , MP three player like any electronic devices . User Interface: Mm . Mm-hmm . Marketing: They really want to have something good , having a good design in their hands , User Interface: Mm-hmm . Yeah . Project Manager: Okay . Marketing: so , yes , Project Manager: 'Kay . Marketing: all this . Industrial Designer: Uh , what do we think a Project Manager: So , we're looking for 'Kay . Industrial Designer: What do we think a good size would be for this ? Project Manager: We're Industrial Designer: 'Cause I I know as you add more buttons to the remote it sometimes gets so big and clunky Project Manager: Sorry , carry on . Industrial Designer: and there's just like a hundred buttons on it , Project Manager: Mm-hmm . User Interface: Yeah . Industrial Designer: or you could have a really small slim one but then you could lose it easily . Project Manager: Mm-hmm . User Interface: Yeah . Then you lose it , yeah . Project Manager: Okay . User Interface: Kind of um , maybe more like a PDA kind of , just hand held , like , Project Manager: For for uh User Interface: 'cause Project Manager: remember we're trying to make it for twelve Euros fifty . User Interface: Yeah . No , I wasn't , no sorry I wasn't thinking of the screen of like a PDA Project Manager: Okay well right we'll have to um I'll User Interface: but Project Manager: we're k having another meeting in half an hour so um User Interface: Okay . Project Manager: we should all look into a bit uh , oh actually , no , we'll allocate . So you do the looking around at other remote controls . Marketing: Yeah . Project Manager: Um , if you could maybe come up with sort of shapes and suggested shades or whatever , and you could look into um basically how how it's made IE like how you make it all in one , how what sort of materials are available to you whatever . And obviously , other instructions will come from the personal coach . Industrial Designer: Right . Project Manager: Which will probably just usurp what I said so User Interface: So you want me to look at shapes and everything you said ? Project Manager: Shapes and colours and um basically how to make it attractive . User Interface: Yep . Okay . Project Manager: Uh . User Interface: Mm-hmm . Project Manager: And you look at competition and design . Marketing: Yep . Project Manager: Cool . Industrial Designer: Okay . User Interface: Okay . Project Manager: So Project Manager: we have uh Industrial Designer: Wait for emails ? Marketing: Uh . Project Manager: Um . Project Manager: Industrial Designer: Hmm . Project Manager: Okay , groovy . And no doubt we'll get um User Interface: Oh no , . Project Manager: Sorry . User Interface: Sorry Project Manager: We'll get um warnings for next meetings as well . User Interface: it's okay . Okay , cool . Project Manager: Okay . I shall I can't imagine these are worth much . Marketing: Hmm . Project Manager: Okay . Fashion into electronic . Okay .

According to Marketing, people were more willing to play with a good-looking remote control when they were watching movies or playing electronic devices. The rest of the team approved of this idea since people tended to have a good design in hand.

Why did the team couldn't think of the satisfying size of the new TV remote controls?

Project Manager: Uh , making a profit of fifty million Euros . Industrial Designer: Alright so twenty five . User Interface: Mm 'kay . Project Manager: So , it's go gonna have to be be pretty damn trendy . Industrial Designer: So yeah , I've The only the only remote controls I've used usually come with the television , and they're fairly basic . Project Manager: Yeah . Yeah . User Interface: Mm-hmm . Industrial Designer: So uh Project Manager: Yeah , I was thinking that as well , I think the the only ones that I've seen that you buy are the sort of one for all type things where they're , User Interface: Yeah the universal ones . Yeah . Industrial Designer: Mm . Project Manager: yeah . So presumably that might be an idea to put into . Industrial Designer: But but to sell it for twenty five you need a lot of neat features . For sure . Marketing: Slim . Project Manager: Yeah , yeah . User Interface: Yeah . Project Manager: Uh 'cause I mean , what uh twenty five Euros , that's about I dunno , fifteen Pounds or so ? And that's quite a lot for a remote control . User Interface: Mm-hmm , it's about that . Industrial Designer: Yeah , yeah . User Interface: Mm . User Interface: Um well my first thoughts would be most remote controls are grey or black . As you said they come with the TV so it's normally just your basic grey black remote control functions , Project Manager: Uh-huh . User Interface: so maybe we could think about colour ? Project Manager: Mm-hmm . User Interface: Make that might make it a bit different from the rest at least . Um , and as you say , we need to have some kind of gimmick , so um I thought maybe something like if you lose it and you can whistle , Project Manager: Okay . The the keyrings , yeah yeah . User Interface: you know those things ? Because we always lose our remote control . Industrial Designer: Right . Marketing: Uh yeah uh , Project Manager: Okay , that's cool . Marketing: being as a Marketing Exper Expert I will like to say like before deciding the cost of this remote control or any other things we must see the market potential for this product like what is the competition in the market ? What are the available prices of the other remote controls in the prices ? Project Manager: Okay . Marketing: What speciality other remote controls are having and how complicated it is to use these remote controls as compared to other remote controls available in the market . So before deciding or before finalising this project , we must discuss all these things , like User Interface: Okay . Marketing: and apart from this , it should be having a good look also , because people really li uh like to play with it when they are watching movies or playing with or playing with their CD player , MP three player like any electronic devices . User Interface: Mm . Mm-hmm . Marketing: They really want to have something good , having a good design in their hands , User Interface: Mm-hmm . Yeah . Project Manager: Okay . Marketing: so , yes , Project Manager: 'Kay . Marketing: all this . Industrial Designer: Uh , what do we think a Project Manager: So , we're looking for 'Kay . Industrial Designer: What do we think a good size would be for this ? Project Manager: We're Industrial Designer: 'Cause I I know as you add more buttons to the remote it sometimes gets so big and clunky Project Manager: Sorry , carry on . Industrial Designer: and there's just like a hundred buttons on it , Project Manager: Mm-hmm . User Interface: Yeah . Industrial Designer: or you could have a really small slim one but then you could lose it easily . Project Manager: Mm-hmm . User Interface: Yeah . Then you lose it , yeah . Project Manager: Okay . User Interface: Kind of um , maybe more like a PDA kind of , just hand held , like , Project Manager: For for uh User Interface: 'cause Project Manager: remember we're trying to make it for twelve Euros fifty . User Interface: Yeah . No , I wasn't , no sorry I wasn't thinking of the screen of like a PDA Project Manager: Okay well right we'll have to um I'll User Interface: but Project Manager: we're k having another meeting in half an hour so um User Interface: Okay . Project Manager: we should all look into a bit uh , oh actually , no , we'll allocate . So you do the looking around at other remote controls . Marketing: Yeah . Project Manager: Um , if you could maybe come up with sort of shapes and suggested shades or whatever , and you could look into um basically how how it's made IE like how you make it all in one , how what sort of materials are available to you whatever . And obviously , other instructions will come from the personal coach . Industrial Designer: Right . Project Manager: Which will probably just usurp what I said so User Interface: So you want me to look at shapes and everything you said ? Project Manager: Shapes and colours and um basically how to make it attractive . User Interface: Yep . Okay . Project Manager: Uh . User Interface: Mm-hmm . Project Manager: And you look at competition and design . Marketing: Yep . Project Manager: Cool . Industrial Designer: Okay . User Interface: Okay . Project Manager: So Project Manager: we have uh Industrial Designer: Wait for emails ? Marketing: Uh . Project Manager: Um . Project Manager: Industrial Designer: Hmm . Project Manager: Okay , groovy . And no doubt we'll get um User Interface: Oh no , . Project Manager: Sorry . User Interface: Sorry Project Manager: We'll get um warnings for next meetings as well . User Interface: it's okay . Okay , cool . Project Manager: Okay . I shall I can't imagine these are worth much . Marketing: Hmm . Project Manager: Okay . Fashion into electronic . Okay .

Industrial Designer pointed out that too many buttons would get the remote controls too big and clunky. However, a really small and slim one was very likely to be lost. The User Interface then proposed a PDA or hand-held kind of remote controls. Unfortunately, it was not friendly to the unit price.

Why did the team discuss the desired features of the new TV remote controls?

Project Manager: Uh , making a profit of fifty million Euros . Industrial Designer: Alright so twenty five . User Interface: Mm 'kay . Project Manager: So , it's go gonna have to be be pretty damn trendy . Industrial Designer: So yeah , I've The only the only remote controls I've used usually come with the television , and they're fairly basic . Project Manager: Yeah . Yeah . User Interface: Mm-hmm . Industrial Designer: So uh Project Manager: Yeah , I was thinking that as well , I think the the only ones that I've seen that you buy are the sort of one for all type things where they're , User Interface: Yeah the universal ones . Yeah . Industrial Designer: Mm . Project Manager: yeah . So presumably that might be an idea to put into . Industrial Designer: But but to sell it for twenty five you need a lot of neat features . For sure . Marketing: Slim . Project Manager: Yeah , yeah . User Interface: Yeah . Project Manager: Uh 'cause I mean , what uh twenty five Euros , that's about I dunno , fifteen Pounds or so ? And that's quite a lot for a remote control . User Interface: Mm-hmm , it's about that . Industrial Designer: Yeah , yeah . User Interface: Mm . User Interface: Um well my first thoughts would be most remote controls are grey or black . As you said they come with the TV so it's normally just your basic grey black remote control functions , Project Manager: Uh-huh . User Interface: so maybe we could think about colour ? Project Manager: Mm-hmm . User Interface: Make that might make it a bit different from the rest at least . Um , and as you say , we need to have some kind of gimmick , so um I thought maybe something like if you lose it and you can whistle , Project Manager: Okay . The the keyrings , yeah yeah . User Interface: you know those things ? Because we always lose our remote control . Industrial Designer: Right . Marketing: Uh yeah uh , Project Manager: Okay , that's cool . Marketing: being as a Marketing Exper Expert I will like to say like before deciding the cost of this remote control or any other things we must see the market potential for this product like what is the competition in the market ? What are the available prices of the other remote controls in the prices ? Project Manager: Okay . Marketing: What speciality other remote controls are having and how complicated it is to use these remote controls as compared to other remote controls available in the market . So before deciding or before finalising this project , we must discuss all these things , like User Interface: Okay . Marketing: and apart from this , it should be having a good look also , because people really li uh like to play with it when they are watching movies or playing with or playing with their CD player , MP three player like any electronic devices . User Interface: Mm . Mm-hmm . Marketing: They really want to have something good , having a good design in their hands , User Interface: Mm-hmm . Yeah . Project Manager: Okay . Marketing: so , yes , Project Manager: 'Kay . Marketing: all this . Industrial Designer: Uh , what do we think a Project Manager: So , we're looking for 'Kay . Industrial Designer: What do we think a good size would be for this ? Project Manager: We're Industrial Designer: 'Cause I I know as you add more buttons to the remote it sometimes gets so big and clunky Project Manager: Sorry , carry on . Industrial Designer: and there's just like a hundred buttons on it , Project Manager: Mm-hmm . User Interface: Yeah . Industrial Designer: or you could have a really small slim one but then you could lose it easily . Project Manager: Mm-hmm . User Interface: Yeah . Then you lose it , yeah . Project Manager: Okay . User Interface: Kind of um , maybe more like a PDA kind of , just hand held , like , Project Manager: For for uh User Interface: 'cause Project Manager: remember we're trying to make it for twelve Euros fifty . User Interface: Yeah . No , I wasn't , no sorry I wasn't thinking of the screen of like a PDA Project Manager: Okay well right we'll have to um I'll User Interface: but Project Manager: we're k having another meeting in half an hour so um User Interface: Okay . Project Manager: we should all look into a bit uh , oh actually , no , we'll allocate . So you do the looking around at other remote controls . Marketing: Yeah . Project Manager: Um , if you could maybe come up with sort of shapes and suggested shades or whatever , and you could look into um basically how how it's made IE like how you make it all in one , how what sort of materials are available to you whatever . And obviously , other instructions will come from the personal coach . Industrial Designer: Right . Project Manager: Which will probably just usurp what I said so User Interface: So you want me to look at shapes and everything you said ? Project Manager: Shapes and colours and um basically how to make it attractive . User Interface: Yep . Okay . Project Manager: Uh . User Interface: Mm-hmm . Project Manager: And you look at competition and design . Marketing: Yep . Project Manager: Cool . Industrial Designer: Okay . User Interface: Okay . Project Manager: So Project Manager: we have uh Industrial Designer: Wait for emails ? Marketing: Uh . Project Manager: Um . Project Manager: Industrial Designer: Hmm . Project Manager: Okay , groovy . And no doubt we'll get um User Interface: Oh no , . Project Manager: Sorry . User Interface: Sorry Project Manager: We'll get um warnings for next meetings as well . User Interface: it's okay . Okay , cool . Project Manager: Okay . I shall I can't imagine these are worth much . Marketing: Hmm . Project Manager: Okay . Fashion into electronic . Okay .

There were two reasons. The first was that the unit price of each remote control was relatively high (twenty-five Euros). Therefore, in order to increase customers' willingness to spend so much money on one single remote control, the features must be satisfying and good enough. The second was the competition since there were other TV remote controls in the market. The new TV remote controls shall be special and different from the rest so as to attract customers.

What did the team mention about their experiences with remote controls?

Project Manager: So welcome . The first kick-off meeting . What shall we do ? First the opening , then the rest . What are we going to do . We m have to make a new remote control . Project Manager: It has to be original , trendy and user-friendly . So we will get back th on that . First we have to make a functional design . After that we have to make a conceptual design , and then after that a detailed design . So we'll discuss that later . First we have a look at . So first to we have to make a small painting . What have do we have to do . First you can save the documents . We have to do that every time we make something . You can print it . No . And we have to use the pen and the eraser . So Now . We all have to use this one . Project Manager: You have to make your own favourite animal . Project Manager: So I'll make an example . Marketing: Yep . Project Manager: First don't touch that things . Project Manager: You can use the pen . And then you can make um something . Industrial Designer: Nice . Marketing: Project Manager: Um you can change some things . Project Manager: Um format , line , and change it . And you can change the colour . Industrial Designer: An elephant . Project Manager: So that's it . Project Manager: So So and after it you have to save it . Project Manager: Now we can make a new one . Marketing: Okay . Project Manager: You have to paint now . So you're next . Marketing: Oh . Industrial Designer: 'Kay . Marketing: Well we will try . Where it going ? Industrial Designer: . User Interface: Hmm . That's uh strange . Industrial Designer: . Project Manager: What is going on ? Industrial Designer: pop-ups . Project Manager: What are you What ? Marketing: Hmm . Project Manager: . Industrial Designer: What is this , Pictionary . Marketing: Uh Project Manager: Um Industrial Designer: Uh a bird . Project Manager: Is a It is a It is a Industrial Designer: Bird . Project Manager: A duck . Marketing: Mm . Marketing: So Now save ? Project Manager: Yes . Industrial Designer: Yeah . Project Manager: Hmm . Marketing: Now uh blank ? Project Manager: Blank , yes . User Interface: Yeah . Marketing: Yeah . Project Manager: Okay next one . User Interface: Okay . Let's try this . Uh Industrial Designer: Whoo . Marketing: Yeah , yeah . User Interface: Um . Mm-hmm . Mm . Project Manager: Oh . Industrial Designer: Oh not . Oh . Industrial Designer: Okay . Okay . Yeah . No problem . Industrial Designer: Shit happens . Marketing: I'm not getting anything uh on my screen now . Okay . Industrial Designer: A parrot . Ish . Marketing: Wow . Oh . Industrial Designer: He did it before . User Interface: Uh Project Manager: User Interface: No , no . Yeah . Okay . Marketing: Nice . Project Manager: Very good . Industrial Designer: Oh . User Interface: Uh blank . Industrial Designer: Thank you . Project Manager: Project Manager: Okay . Very good . So um you can always go back . So Project Manager: That's it . So that was two . Now next . The budget . The b Uh we will sell the t at twenty five Euros . And we have only twenty of twelve and a half Euro to make it . So now we have to think about what we will make . First I wanna hear from you . Uh what are your experiences with remote controls . So Industrial Designer: Uh I will start . Project Manager: F first . Industrial Designer: Uh Industrial Designer: Big one , they are uh not easy to use . Um I have one set and uh a remote control , when I dropped it , uh it broke . So that won't be uh our goal , I think . User Interface: No . Industrial Designer: And uh g big buttons , m uh that's easier to use than uh I think . Not all the small buttons , you don't know Project Manager: Is this positive or negative , that uh big buttons ? Industrial Designer: Big buttons , positive . Project Manager: Positive . Industrial Designer: All all small buttons like when you have uh like a hundred buttons on your remote control , you won't know what they're working for . Project Manager: Okay . What are your experiences ? User Interface: Uh well I think the the the goal of a remote control is that it's it it has an influence on the TV set . Project Manager: Mm . User Interface: And that it controls the channels and the the volume . And uh I I I think it's positive if there's a a LED uh uh a LED on the corner of the of the remote . So that you know it s it still has batteries on it in it . And that if you push the button the LED uh gives a light , and uh and you see that it's working . And uh yeah . Uh Project Manager: So and do they always have that ? User Interface: Yeah , but No no no . But I my my experience is that it it it's convenient to have that . Project Manager: It's easy to you . User Interface: Yeah . Yeah . Project Manager: Okay . 'Kay . Marketing: Uh at home we have a TV , a video uh recorder , a DVD player , and a satellite receiver . We have uh four distinctive remote controls for that . Industrial Designer: Thank you . Marketing: That's not really ea easy . Industrial Designer: Help also . Thank you . Marketing: So it would be nice if we have one for all . And we also had a remote control for our radio set . But um i it it had a lot of buttons on it , and you didn't know which one was what . And it was uh uh v not easy to use . So we n barely used it . Project Manager: Okay so they have too much . So next . User Interface: Hmm . Project Manager: For our own remote control we have to think how do we make it . So what ideas do you have for it , for the new remote control ? What what does it have to have ? Industrial Designer: The weight . Not not too heavy . Project Manager: Not too heavy . Yes . Industrial Designer: Not much buttons . Project Manager: Yeah . Industrial Designer: Bust-free . That when you drop it , it won't break . Like uh some kind of rubber on it . Or hard uh hard plastic . Uh buttons not too small . Uh something like when you uh lose your uh remote control , sometimes it happen . Uh it between the couch and you can't find it . Project Manager: Yes . Industrial Designer: When you push a but a button on the TV , then you hear some uh some sort of bleep . Project Manager: Like a phone . Industrial Designer: And then you uh , hey there there's remote control . Project Manager: Okay . Marketing: Yeah . User Interface: Yeah . Project Manager: So , Industrial Designer: Next . Project Manager: that's . User Interface: Yeah well that's that are good ideas . Uh Yeah well the LED on the corner , that that indicates that it's working . If you push a button . Um Yeah . And looking on the budget , not too expensive uh material . So probably plastic or something . Uh Project Manager: Okay . Marketing: Yeah I think it uh from a marketing point of view , it also has to look nice . Or you won't sell it . Project Manager: Yes . Marketing: And um yeah uh on our website we can see what products we already have . And it should work with as many uh as possible of them . Project Manager: Okay . This is It has to be compatible with other things . Marketing: Yes . Project Manager: Okay . Industrial Designer: I have one more idea . Just popped up . Project Manager: Yes ? Industrial Designer: Uh it it won't take a lot of batteries . So you don't won't have to change the batteries uh once a week or uh once every two weeks . Project Manager: No battery use . So more ideas ? User Interface: Mm no . Project Manager: No okay . It's only the first ideas . So uh what are we going to do now is Next meeting is in half an h hour . Uh Okay . Next meeting , half an hour . Um , what you have to do . Well look on your . And Next instructions you'll get in your email . So This is the first meeting . See you later in half an hour . User Interface: Yes . Industrial Designer: Okay . Thank you . Marketing: Okay .

Industrial Designer suggested that big size devices are hard to use and easily broken while a big button is more useful compared to a hundred small buttons. User Inter face believed that a LED on the remote control device helps the users know the battery usage and the device is working well. Marketing thought it would be convenient if one remote control could control all the devices. All these are accepted by the whole team.

What's the decision of remote feature design?

Project Manager: So welcome . The first kick-off meeting . What shall we do ? First the opening , then the rest . What are we going to do . We m have to make a new remote control . Project Manager: It has to be original , trendy and user-friendly . So we will get back th on that . First we have to make a functional design . After that we have to make a conceptual design , and then after that a detailed design . So we'll discuss that later . First we have a look at . So first to we have to make a small painting . What have do we have to do . First you can save the documents . We have to do that every time we make something . You can print it . No . And we have to use the pen and the eraser . So Now . We all have to use this one . Project Manager: You have to make your own favourite animal . Project Manager: So I'll make an example . Marketing: Yep . Project Manager: First don't touch that things . Project Manager: You can use the pen . And then you can make um something . Industrial Designer: Nice . Marketing: Project Manager: Um you can change some things . Project Manager: Um format , line , and change it . And you can change the colour . Industrial Designer: An elephant . Project Manager: So that's it . Project Manager: So So and after it you have to save it . Project Manager: Now we can make a new one . Marketing: Okay . Project Manager: You have to paint now . So you're next . Marketing: Oh . Industrial Designer: 'Kay . Marketing: Well we will try . Where it going ? Industrial Designer: . User Interface: Hmm . That's uh strange . Industrial Designer: . Project Manager: What is going on ? Industrial Designer: pop-ups . Project Manager: What are you What ? Marketing: Hmm . Project Manager: . Industrial Designer: What is this , Pictionary . Marketing: Uh Project Manager: Um Industrial Designer: Uh a bird . Project Manager: Is a It is a It is a Industrial Designer: Bird . Project Manager: A duck . Marketing: Mm . Marketing: So Now save ? Project Manager: Yes . Industrial Designer: Yeah . Project Manager: Hmm . Marketing: Now uh blank ? Project Manager: Blank , yes . User Interface: Yeah . Marketing: Yeah . Project Manager: Okay next one . User Interface: Okay . Let's try this . Uh Industrial Designer: Whoo . Marketing: Yeah , yeah . User Interface: Um . Mm-hmm . Mm . Project Manager: Oh . Industrial Designer: Oh not . Oh . Industrial Designer: Okay . Okay . Yeah . No problem . Industrial Designer: Shit happens . Marketing: I'm not getting anything uh on my screen now . Okay . Industrial Designer: A parrot . Ish . Marketing: Wow . Oh . Industrial Designer: He did it before . User Interface: Uh Project Manager: User Interface: No , no . Yeah . Okay . Marketing: Nice . Project Manager: Very good . Industrial Designer: Oh . User Interface: Uh blank . Industrial Designer: Thank you . Project Manager: Project Manager: Okay . Very good . So um you can always go back . So Project Manager: That's it . So that was two . Now next . The budget . The b Uh we will sell the t at twenty five Euros . And we have only twenty of twelve and a half Euro to make it . So now we have to think about what we will make . First I wanna hear from you . Uh what are your experiences with remote controls . So Industrial Designer: Uh I will start . Project Manager: F first . Industrial Designer: Uh Industrial Designer: Big one , they are uh not easy to use . Um I have one set and uh a remote control , when I dropped it , uh it broke . So that won't be uh our goal , I think . User Interface: No . Industrial Designer: And uh g big buttons , m uh that's easier to use than uh I think . Not all the small buttons , you don't know Project Manager: Is this positive or negative , that uh big buttons ? Industrial Designer: Big buttons , positive . Project Manager: Positive . Industrial Designer: All all small buttons like when you have uh like a hundred buttons on your remote control , you won't know what they're working for . Project Manager: Okay . What are your experiences ? User Interface: Uh well I think the the the goal of a remote control is that it's it it has an influence on the TV set . Project Manager: Mm . User Interface: And that it controls the channels and the the volume . And uh I I I think it's positive if there's a a LED uh uh a LED on the corner of the of the remote . So that you know it s it still has batteries on it in it . And that if you push the button the LED uh gives a light , and uh and you see that it's working . And uh yeah . Uh Project Manager: So and do they always have that ? User Interface: Yeah , but No no no . But I my my experience is that it it it's convenient to have that . Project Manager: It's easy to you . User Interface: Yeah . Yeah . Project Manager: Okay . 'Kay . Marketing: Uh at home we have a TV , a video uh recorder , a DVD player , and a satellite receiver . We have uh four distinctive remote controls for that . Industrial Designer: Thank you . Marketing: That's not really ea easy . Industrial Designer: Help also . Thank you . Marketing: So it would be nice if we have one for all . And we also had a remote control for our radio set . But um i it it had a lot of buttons on it , and you didn't know which one was what . And it was uh uh v not easy to use . So we n barely used it . Project Manager: Okay so they have too much . So next . User Interface: Hmm . Project Manager: For our own remote control we have to think how do we make it . So what ideas do you have for it , for the new remote control ? What what does it have to have ? Industrial Designer: The weight . Not not too heavy . Project Manager: Not too heavy . Yes . Industrial Designer: Not much buttons . Project Manager: Yeah . Industrial Designer: Bust-free . That when you drop it , it won't break . Like uh some kind of rubber on it . Or hard uh hard plastic . Uh buttons not too small . Uh something like when you uh lose your uh remote control , sometimes it happen . Uh it between the couch and you can't find it . Project Manager: Yes . Industrial Designer: When you push a but a button on the TV , then you hear some uh some sort of bleep . Project Manager: Like a phone . Industrial Designer: And then you uh , hey there there's remote control . Project Manager: Okay . Marketing: Yeah . User Interface: Yeah . Project Manager: So , Industrial Designer: Next . Project Manager: that's . User Interface: Yeah well that's that are good ideas . Uh Yeah well the LED on the corner , that that indicates that it's working . If you push a button . Um Yeah . And looking on the budget , not too expensive uh material . So probably plastic or something . Uh Project Manager: Okay . Marketing: Yeah I think it uh from a marketing point of view , it also has to look nice . Or you won't sell it . Project Manager: Yes . Marketing: And um yeah uh on our website we can see what products we already have . And it should work with as many uh as possible of them . Project Manager: Okay . This is It has to be compatible with other things . Marketing: Yes . Project Manager: Okay . Industrial Designer: I have one more idea . Just popped up . Project Manager: Yes ? Industrial Designer: Uh it it won't take a lot of batteries . So you don't won't have to change the batteries uh once a week or uh once every two weeks . Project Manager: No battery use . So more ideas ? User Interface: Mm no . Project Manager: No okay . It's only the first ideas . So uh what are we going to do now is Next meeting is in half an h hour . Uh Okay . Next meeting , half an hour . Um , what you have to do . Well look on your . And Next instructions you'll get in your email . So This is the first meeting . See you later in half an hour . User Interface: Yes . Industrial Designer: Okay . Thank you . Marketing: Okay .

Project Manager believed that it could not be heavy. Industrial Designer indicated that fewer and bigger buttons are better and should be bust-free, for instance, rubber could be used on it. Industrial Designer also suggested that when users push a button, they could hear some sort of bleep. User Interface suggested a LED on the corner and not too expensive material like plastic could be used. Marketing added that it should look nice for better sales and should work with as many as possible of existing products listed on their website. Industrial Designer also concluded that it should be battery-saving.

Summarize the whole meeting.

Project Manager: So welcome . The first kick-off meeting . What shall we do ? First the opening , then the rest . What are we going to do . We m have to make a new remote control . Project Manager: It has to be original , trendy and user-friendly . So we will get back th on that . First we have to make a functional design . After that we have to make a conceptual design , and then after that a detailed design . So we'll discuss that later . First we have a look at . So first to we have to make a small painting . What have do we have to do . First you can save the documents . We have to do that every time we make something . You can print it . No . And we have to use the pen and the eraser . So Now . We all have to use this one . Project Manager: You have to make your own favourite animal . Project Manager: So I'll make an example . Marketing: Yep . Project Manager: First don't touch that things . Project Manager: You can use the pen . And then you can make um something . Industrial Designer: Nice . Marketing: Project Manager: Um you can change some things . Project Manager: Um format , line , and change it . And you can change the colour . Industrial Designer: An elephant . Project Manager: So that's it . Project Manager: So So and after it you have to save it . Project Manager: Now we can make a new one . Marketing: Okay . Project Manager: You have to paint now . So you're next . Marketing: Oh . Industrial Designer: 'Kay . Marketing: Well we will try . Where it going ? Industrial Designer: . User Interface: Hmm . That's uh strange . Industrial Designer: . Project Manager: What is going on ? Industrial Designer: pop-ups . Project Manager: What are you What ? Marketing: Hmm . Project Manager: . Industrial Designer: What is this , Pictionary . Marketing: Uh Project Manager: Um Industrial Designer: Uh a bird . Project Manager: Is a It is a It is a Industrial Designer: Bird . Project Manager: A duck . Marketing: Mm . Marketing: So Now save ? Project Manager: Yes . Industrial Designer: Yeah . Project Manager: Hmm . Marketing: Now uh blank ? Project Manager: Blank , yes . User Interface: Yeah . Marketing: Yeah . Project Manager: Okay next one . User Interface: Okay . Let's try this . Uh Industrial Designer: Whoo . Marketing: Yeah , yeah . User Interface: Um . Mm-hmm . Mm . Project Manager: Oh . Industrial Designer: Oh not . Oh . Industrial Designer: Okay . Okay . Yeah . No problem . Industrial Designer: Shit happens . Marketing: I'm not getting anything uh on my screen now . Okay . Industrial Designer: A parrot . Ish . Marketing: Wow . Oh . Industrial Designer: He did it before . User Interface: Uh Project Manager: User Interface: No , no . Yeah . Okay . Marketing: Nice . Project Manager: Very good . Industrial Designer: Oh . User Interface: Uh blank . Industrial Designer: Thank you . Project Manager: Project Manager: Okay . Very good . So um you can always go back . So Project Manager: That's it . So that was two . Now next . The budget . The b Uh we will sell the t at twenty five Euros . And we have only twenty of twelve and a half Euro to make it . So now we have to think about what we will make . First I wanna hear from you . Uh what are your experiences with remote controls . So Industrial Designer: Uh I will start . Project Manager: F first . Industrial Designer: Uh Industrial Designer: Big one , they are uh not easy to use . Um I have one set and uh a remote control , when I dropped it , uh it broke . So that won't be uh our goal , I think . User Interface: No . Industrial Designer: And uh g big buttons , m uh that's easier to use than uh I think . Not all the small buttons , you don't know Project Manager: Is this positive or negative , that uh big buttons ? Industrial Designer: Big buttons , positive . Project Manager: Positive . Industrial Designer: All all small buttons like when you have uh like a hundred buttons on your remote control , you won't know what they're working for . Project Manager: Okay . What are your experiences ? User Interface: Uh well I think the the the goal of a remote control is that it's it it has an influence on the TV set . Project Manager: Mm . User Interface: And that it controls the channels and the the volume . And uh I I I think it's positive if there's a a LED uh uh a LED on the corner of the of the remote . So that you know it s it still has batteries on it in it . And that if you push the button the LED uh gives a light , and uh and you see that it's working . And uh yeah . Uh Project Manager: So and do they always have that ? User Interface: Yeah , but No no no . But I my my experience is that it it it's convenient to have that . Project Manager: It's easy to you . User Interface: Yeah . Yeah . Project Manager: Okay . 'Kay . Marketing: Uh at home we have a TV , a video uh recorder , a DVD player , and a satellite receiver . We have uh four distinctive remote controls for that . Industrial Designer: Thank you . Marketing: That's not really ea easy . Industrial Designer: Help also . Thank you . Marketing: So it would be nice if we have one for all . And we also had a remote control for our radio set . But um i it it had a lot of buttons on it , and you didn't know which one was what . And it was uh uh v not easy to use . So we n barely used it . Project Manager: Okay so they have too much . So next . User Interface: Hmm . Project Manager: For our own remote control we have to think how do we make it . So what ideas do you have for it , for the new remote control ? What what does it have to have ? Industrial Designer: The weight . Not not too heavy . Project Manager: Not too heavy . Yes . Industrial Designer: Not much buttons . Project Manager: Yeah . Industrial Designer: Bust-free . That when you drop it , it won't break . Like uh some kind of rubber on it . Or hard uh hard plastic . Uh buttons not too small . Uh something like when you uh lose your uh remote control , sometimes it happen . Uh it between the couch and you can't find it . Project Manager: Yes . Industrial Designer: When you push a but a button on the TV , then you hear some uh some sort of bleep . Project Manager: Like a phone . Industrial Designer: And then you uh , hey there there's remote control . Project Manager: Okay . Marketing: Yeah . User Interface: Yeah . Project Manager: So , Industrial Designer: Next . Project Manager: that's . User Interface: Yeah well that's that are good ideas . Uh Yeah well the LED on the corner , that that indicates that it's working . If you push a button . Um Yeah . And looking on the budget , not too expensive uh material . So probably plastic or something . Uh Project Manager: Okay . Marketing: Yeah I think it uh from a marketing point of view , it also has to look nice . Or you won't sell it . Project Manager: Yes . Marketing: And um yeah uh on our website we can see what products we already have . And it should work with as many uh as possible of them . Project Manager: Okay . This is It has to be compatible with other things . Marketing: Yes . Project Manager: Okay . Industrial Designer: I have one more idea . Just popped up . Project Manager: Yes ? Industrial Designer: Uh it it won't take a lot of batteries . So you don't won't have to change the batteries uh once a week or uh once every two weeks . Project Manager: No battery use . So more ideas ? User Interface: Mm no . Project Manager: No okay . It's only the first ideas . So uh what are we going to do now is Next meeting is in half an h hour . Uh Okay . Next meeting , half an hour . Um , what you have to do . Well look on your . And Next instructions you'll get in your email . So This is the first meeting . See you later in half an hour . User Interface: Yes . Industrial Designer: Okay . Thank you . Marketing: Okay .

Project Manager introduced the overall plan for designing the product that has to be original, trendy and user-friendly to the team and asked each team member to draw a painting with a technical device. The team shared their experiences with remote control devices and gave ideas about the new remote control product features. They decided that the new device should be good-looking, easy to use and cost saving.

Summarize the discussion on favourite animals.

Project Manager: Okay . Good morning everybody . Industrial Designer: Good morning . Project Manager: Oh , everybody is not ready . User Interface: Uh almost . Project Manager: Alright . User Interface: Ready . Project Manager: Okay , let's go . So , we're here today to to have our first kick-off meeting about uh this new project we're going to tak to talk about in a few minutes . Um so I will be uh Sebastian the Project Manager . Um you are the User Interface: I'm uh Michael . I'm the user interface designer . Project Manager: Okay . Marketing: Hi I'm Guillermo . I'm the Marketing Expert . Industrial Designer: And I am Hemant , the industrial designer . Project Manager: Okay , very good . Thanks for being here . Um so let's have a look to the the agenda . So , we are going to go through this agenda uh and mainly first to uh to make to to be used to the tools uh available in this nice and smart meeting room we have here . Um then we'll go to uh the plans for project and have general discussions about it . So , the goal of this project is to uh developed a new remote control . Um it should be original , trendy , and also user friendly . As usual we will follow the the project method um that we are using in the in our company . It is in three step as you know . First the functional design . The second's a conceptual design , and then the detailed design . During each step uh of each design we wi you will work uh s separately , individually on uh your specific tasks and will m we will meet to um to discuss and take decisions about uh what you've you've you did and what uh we will do next . So first , we have to to train ourself with all the um the tools availables in the in this nice meeting room and uh particularly the the white board so uh we are going to go through the white board and take some um s some notes or do some drawings . So who want to start ? Mister . User Interface: Ah well if no one else wants to , yeah . Okay so , want me to draw my favourite animal . User Interface: Let's see . Well , I don't really have a favourite animal , but um Project Manager: You have one in mind ? User Interface: uh I think I have one in mind , so uh I'm gonna about the uh spider because you can actually draw it pretty well in the corner of a white board . The spider has a spider lives in a web and uh it has eight legs , and uh it can move all about the web in two dimensions . Unless it's a three dimensional web which y they have sometimes . There are some spiders that live in like that have like uh kind of a a big ball of a of a web . And uh the other thing is some spiders can actually uh fly like uh they have uh they let out like uh a stream of like the web building material but it's it acts like a parachute so they can actually kind of go and find new uh build a new web somewhere else . So I think they did this in uh in Charlotte's Web that movie that little uh well it's actually a book first but uh um at the end all the the spiders kinda flew away . Project Manager: Okay . User Interface: So , that's my animal . Project Manager: Th thank you . Very interesting . Guillermo you want to ? Marketing: 'kay I dunno why , but when I was a child I I wanted to be a a panther Marketing: not a pink panther , Industrial Designer: But don't you think it's very difficult to draw a panther ? Marketing: or maybe yes . Project Manager: It would be very funny for us . Marketing: Uh yeah yeah . Industrial Designer: So bad I don't like it . Project Manager: Oh . Marketing: Okay it's a friendly panther . User Interface: Maybe it's happy 'cause it just ate someone . Marketing: Yeah maybe . Marketing: Um . Actually , honestly I I I dunno what's what's his it's be behaviour , I dunno if if it's the male who who hunts or it's the female uh , I I I have watched that lions di didn't hunt it's the the female lions who who hunt , so but I like it because it's fast , and it's black as well , so it can he it can hide itself very easily and it's it's it looks like um powerful , strong , uh I dunno . I I watch a a film about a black panther when I was a child and I was in that age when everything was shocking me a lot . Project Manager: Okay . Thank you . Marketing: Okay . Project Manager: Hemant . Industrial Designer: Um sure . User Interface: So you don't like pink panthers ? Marketing: I like it . Project Manager: Industrial Designer: Oh yeah . Thanks . This lapel is coming out once in a while . It's not very strong . Okay . So , not the favourite animal , but I think I'll draw elephant . Industrial Designer: I'll try to draw elephant . It's a problem . Okay , thanks . Okay so , elephant goes like this , and then it has four feet . I don't know whether there's any dist there should be any distance or not , but I think this is the easiest . And then we have it's trunk . And yep something like this . Industrial Designer: An eye , cute . Industrial Designer: Yeah , so Project Manager: Poor elephant . Industrial Designer: and sometimes they have a hump . It seems that uh elephants are pretty friendly and they they have one very important way a different way of walking . So when they walk , wherever they are going to put their first feet , the second feet will always be . When they'll come to that position the second , the third feet will be there . That's the way they walk . And that's very peculiar about them . None of the other animals walk like this . And they are very useful to human beings . At least few few hundred years ago when there was no means of transportations or something , or when they had to carry huge um loads from one place to another , elephants were very useful . And they are found in um usually the warm countries . And um they are the biggest terrestrial animal . That's what I know about them . So , that's what I wanted to tell about elephants . User Interface: So is this uh an Indian or an African elephant , 'cause you haven't drawn the ears ? Industrial Designer: There are two kind of uh yeah , they are very different , Indian and African elephants . So Indian elephant is having one bump , I think , and the African have two . And then there's a difference in the trunk of the animals , these elephants who are Indian and So at some for some elephants it's the trunk is having one Do we have some message there ? Project Manager: Yes . We have to I have to catch you , Industrial Designer: Wind up Project Manager: sorry . We have to to go through the meeting . Industrial Designer: ? Okay , some other time . User Interface: Okay . Industrial Designer: Thank you . Project Manager: Thank you . User Interface: We can discuss that off-line . Project Manager: Yeah we'll discuss a f a fly or do we'll do another meeting abo on elephants . Industrial Designer: Thanks . Project Manager: So Project Manager: so another important part of the project is about money , uh and about so about finances . So we should target selling price of twenty-five Euro for this remote control and uh we have um which which would generate a profit of of um fifty million Euros , okay . And we should target the inter an international market . User Interface: So could I just ask one question , um is this a stand-alone unit that we're gonna be selling ? So it's gonna be you already have a TV but you're buying an extra remote control for it or something ? Project Manager: O this is the next topic we have to discuss exactly , User Interface: Okay , alright . Project Manager: so let's go to it . So um we should decide which kind of remote control we want to uh we want to uh we want to go . Should be should should it be um specific remote control to some specific device ? Should it be a universal one ? And uh etcetera . So um so I'm waiting for your for your inputs very quickly because we have only three three minutes to go . User Interface: Okay well , so , it seems the the first thing that they've kinda specified is the price like based on how much profit we wanna make , which seems to a kind of a little strange if we don't know what the the product is yet , but I guess if that's if that's the requirement that we need to to design the the product to actually fit that that price bracket so , I guess we're gonna need to find out what's actually you know , what people ar are willing to pay for um what kind of product they're expecting for twenty-five Euro Project Manager: Okay . User Interface: because it seems quite a lot for a remote control , Project Manager: Okay I think this is more a job to our User Interface: so it's Project Manager: market person yeah . Industrial Designer: Marketing person . User Interface: Yeah . Project Manager: So it should be the topic of maybe of the next meeting just to to have an overview of this and uh in which direction we should go . Industrial Designer: Mm-hmm . Project Manager: So we need to close the meeting . Uh we'll have a new meeting soon and uh so the work every every of you ha have t d to do . So um you have to work on the on the working design , you have to uh work on the technical functions , and uh you have to work on us user requirements specs , alright ? Marketing: Yeah . Project Manager: Um you will receive some information by emails , i as usual . Thanks for coming today . User Interface: Okay . Project Manager: Thanks . Industrial Designer: Thanks . User Interface: Alright .

Firstly, User Interface drew a spider because he thought it was easy to draw in the corner of a whiteboard and spiders can move all about the web in two dimensions. Marketing drew a friendly panther because it was fast and black, so it could hide very easily. And it looked powerful and strong. Industrial Designer drew an elephant because it's peculiar about the way they walk. And they are the biggest terrestrial animal.

Why did Project Manager say that money was an important part of the project?

Project Manager: Okay . Good morning everybody . Industrial Designer: Good morning . Project Manager: Oh , everybody is not ready . User Interface: Uh almost . Project Manager: Alright . User Interface: Ready . Project Manager: Okay , let's go . So , we're here today to to have our first kick-off meeting about uh this new project we're going to tak to talk about in a few minutes . Um so I will be uh Sebastian the Project Manager . Um you are the User Interface: I'm uh Michael . I'm the user interface designer . Project Manager: Okay . Marketing: Hi I'm Guillermo . I'm the Marketing Expert . Industrial Designer: And I am Hemant , the industrial designer . Project Manager: Okay , very good . Thanks for being here . Um so let's have a look to the the agenda . So , we are going to go through this agenda uh and mainly first to uh to make to to be used to the tools uh available in this nice and smart meeting room we have here . Um then we'll go to uh the plans for project and have general discussions about it . So , the goal of this project is to uh developed a new remote control . Um it should be original , trendy , and also user friendly . As usual we will follow the the project method um that we are using in the in our company . It is in three step as you know . First the functional design . The second's a conceptual design , and then the detailed design . During each step uh of each design we wi you will work uh s separately , individually on uh your specific tasks and will m we will meet to um to discuss and take decisions about uh what you've you've you did and what uh we will do next . So first , we have to to train ourself with all the um the tools availables in the in this nice meeting room and uh particularly the the white board so uh we are going to go through the white board and take some um s some notes or do some drawings . So who want to start ? Mister . User Interface: Ah well if no one else wants to , yeah . Okay so , want me to draw my favourite animal . User Interface: Let's see . Well , I don't really have a favourite animal , but um Project Manager: You have one in mind ? User Interface: uh I think I have one in mind , so uh I'm gonna about the uh spider because you can actually draw it pretty well in the corner of a white board . The spider has a spider lives in a web and uh it has eight legs , and uh it can move all about the web in two dimensions . Unless it's a three dimensional web which y they have sometimes . There are some spiders that live in like that have like uh kind of a a big ball of a of a web . And uh the other thing is some spiders can actually uh fly like uh they have uh they let out like uh a stream of like the web building material but it's it acts like a parachute so they can actually kind of go and find new uh build a new web somewhere else . So I think they did this in uh in Charlotte's Web that movie that little uh well it's actually a book first but uh um at the end all the the spiders kinda flew away . Project Manager: Okay . User Interface: So , that's my animal . Project Manager: Th thank you . Very interesting . Guillermo you want to ? Marketing: 'kay I dunno why , but when I was a child I I wanted to be a a panther Marketing: not a pink panther , Industrial Designer: But don't you think it's very difficult to draw a panther ? Marketing: or maybe yes . Project Manager: It would be very funny for us . Marketing: Uh yeah yeah . Industrial Designer: So bad I don't like it . Project Manager: Oh . Marketing: Okay it's a friendly panther . User Interface: Maybe it's happy 'cause it just ate someone . Marketing: Yeah maybe . Marketing: Um . Actually , honestly I I I dunno what's what's his it's be behaviour , I dunno if if it's the male who who hunts or it's the female uh , I I I have watched that lions di didn't hunt it's the the female lions who who hunt , so but I like it because it's fast , and it's black as well , so it can he it can hide itself very easily and it's it's it looks like um powerful , strong , uh I dunno . I I watch a a film about a black panther when I was a child and I was in that age when everything was shocking me a lot . Project Manager: Okay . Thank you . Marketing: Okay . Project Manager: Hemant . Industrial Designer: Um sure . User Interface: So you don't like pink panthers ? Marketing: I like it . Project Manager: Industrial Designer: Oh yeah . Thanks . This lapel is coming out once in a while . It's not very strong . Okay . So , not the favourite animal , but I think I'll draw elephant . Industrial Designer: I'll try to draw elephant . It's a problem . Okay , thanks . Okay so , elephant goes like this , and then it has four feet . I don't know whether there's any dist there should be any distance or not , but I think this is the easiest . And then we have it's trunk . And yep something like this . Industrial Designer: An eye , cute . Industrial Designer: Yeah , so Project Manager: Poor elephant . Industrial Designer: and sometimes they have a hump . It seems that uh elephants are pretty friendly and they they have one very important way a different way of walking . So when they walk , wherever they are going to put their first feet , the second feet will always be . When they'll come to that position the second , the third feet will be there . That's the way they walk . And that's very peculiar about them . None of the other animals walk like this . And they are very useful to human beings . At least few few hundred years ago when there was no means of transportations or something , or when they had to carry huge um loads from one place to another , elephants were very useful . And they are found in um usually the warm countries . And um they are the biggest terrestrial animal . That's what I know about them . So , that's what I wanted to tell about elephants . User Interface: So is this uh an Indian or an African elephant , 'cause you haven't drawn the ears ? Industrial Designer: There are two kind of uh yeah , they are very different , Indian and African elephants . So Indian elephant is having one bump , I think , and the African have two . And then there's a difference in the trunk of the animals , these elephants who are Indian and So at some for some elephants it's the trunk is having one Do we have some message there ? Project Manager: Yes . We have to I have to catch you , Industrial Designer: Wind up Project Manager: sorry . We have to to go through the meeting . Industrial Designer: ? Okay , some other time . User Interface: Okay . Industrial Designer: Thank you . Project Manager: Thank you . User Interface: We can discuss that off-line . Project Manager: Yeah we'll discuss a f a fly or do we'll do another meeting abo on elephants . Industrial Designer: Thanks . Project Manager: So Project Manager: so another important part of the project is about money , uh and about so about finances . So we should target selling price of twenty-five Euro for this remote control and uh we have um which which would generate a profit of of um fifty million Euros , okay . And we should target the inter an international market . User Interface: So could I just ask one question , um is this a stand-alone unit that we're gonna be selling ? So it's gonna be you already have a TV but you're buying an extra remote control for it or something ? Project Manager: O this is the next topic we have to discuss exactly , User Interface: Okay , alright . Project Manager: so let's go to it . So um we should decide which kind of remote control we want to uh we want to uh we want to go . Should be should should it be um specific remote control to some specific device ? Should it be a universal one ? And uh etcetera . So um so I'm waiting for your for your inputs very quickly because we have only three three minutes to go . User Interface: Okay well , so , it seems the the first thing that they've kinda specified is the price like based on how much profit we wanna make , which seems to a kind of a little strange if we don't know what the the product is yet , but I guess if that's if that's the requirement that we need to to design the the product to actually fit that that price bracket so , I guess we're gonna need to find out what's actually you know , what people ar are willing to pay for um what kind of product they're expecting for twenty-five Euro Project Manager: Okay . User Interface: because it seems quite a lot for a remote control , Project Manager: Okay I think this is more a job to our User Interface: so it's Project Manager: market person yeah . Industrial Designer: Marketing person . User Interface: Yeah . Project Manager: So it should be the topic of maybe of the next meeting just to to have an overview of this and uh in which direction we should go . Industrial Designer: Mm-hmm . Project Manager: So we need to close the meeting . Uh we'll have a new meeting soon and uh so the work every every of you ha have t d to do . So um you have to work on the on the working design , you have to uh work on the technical functions , and uh you have to work on us user requirements specs , alright ? Marketing: Yeah . Project Manager: Um you will receive some information by emails , i as usual . Thanks for coming today . User Interface: Okay . Project Manager: Thanks . Industrial Designer: Thanks . User Interface: Alright .

User Interface asked a question that whether it would be a stand-alone unit that they are going to be selling. So Project Manager answered that they should decide which kind of remote control they want to go, if it should be a specific remote control to some specific device, or if it should be a universal one. User Interface responded that they need to design the product to fit the expecting twenty-five Euro based on the requirement. Project Manager agreed and invited group mates to input ideas in the next meeting.

Why did Industrial Designer think that there were some messages when Industrial Designer was drawing the elephant?

Project Manager: Okay . Good morning everybody . Industrial Designer: Good morning . Project Manager: Oh , everybody is not ready . User Interface: Uh almost . Project Manager: Alright . User Interface: Ready . Project Manager: Okay , let's go . So , we're here today to to have our first kick-off meeting about uh this new project we're going to tak to talk about in a few minutes . Um so I will be uh Sebastian the Project Manager . Um you are the User Interface: I'm uh Michael . I'm the user interface designer . Project Manager: Okay . Marketing: Hi I'm Guillermo . I'm the Marketing Expert . Industrial Designer: And I am Hemant , the industrial designer . Project Manager: Okay , very good . Thanks for being here . Um so let's have a look to the the agenda . So , we are going to go through this agenda uh and mainly first to uh to make to to be used to the tools uh available in this nice and smart meeting room we have here . Um then we'll go to uh the plans for project and have general discussions about it . So , the goal of this project is to uh developed a new remote control . Um it should be original , trendy , and also user friendly . As usual we will follow the the project method um that we are using in the in our company . It is in three step as you know . First the functional design . The second's a conceptual design , and then the detailed design . During each step uh of each design we wi you will work uh s separately , individually on uh your specific tasks and will m we will meet to um to discuss and take decisions about uh what you've you've you did and what uh we will do next . So first , we have to to train ourself with all the um the tools availables in the in this nice meeting room and uh particularly the the white board so uh we are going to go through the white board and take some um s some notes or do some drawings . So who want to start ? Mister . User Interface: Ah well if no one else wants to , yeah . Okay so , want me to draw my favourite animal . User Interface: Let's see . Well , I don't really have a favourite animal , but um Project Manager: You have one in mind ? User Interface: uh I think I have one in mind , so uh I'm gonna about the uh spider because you can actually draw it pretty well in the corner of a white board . The spider has a spider lives in a web and uh it has eight legs , and uh it can move all about the web in two dimensions . Unless it's a three dimensional web which y they have sometimes . There are some spiders that live in like that have like uh kind of a a big ball of a of a web . And uh the other thing is some spiders can actually uh fly like uh they have uh they let out like uh a stream of like the web building material but it's it acts like a parachute so they can actually kind of go and find new uh build a new web somewhere else . So I think they did this in uh in Charlotte's Web that movie that little uh well it's actually a book first but uh um at the end all the the spiders kinda flew away . Project Manager: Okay . User Interface: So , that's my animal . Project Manager: Th thank you . Very interesting . Guillermo you want to ? Marketing: 'kay I dunno why , but when I was a child I I wanted to be a a panther Marketing: not a pink panther , Industrial Designer: But don't you think it's very difficult to draw a panther ? Marketing: or maybe yes . Project Manager: It would be very funny for us . Marketing: Uh yeah yeah . Industrial Designer: So bad I don't like it . Project Manager: Oh . Marketing: Okay it's a friendly panther . User Interface: Maybe it's happy 'cause it just ate someone . Marketing: Yeah maybe . Marketing: Um . Actually , honestly I I I dunno what's what's his it's be behaviour , I dunno if if it's the male who who hunts or it's the female uh , I I I have watched that lions di didn't hunt it's the the female lions who who hunt , so but I like it because it's fast , and it's black as well , so it can he it can hide itself very easily and it's it's it looks like um powerful , strong , uh I dunno . I I watch a a film about a black panther when I was a child and I was in that age when everything was shocking me a lot . Project Manager: Okay . Thank you . Marketing: Okay . Project Manager: Hemant . Industrial Designer: Um sure . User Interface: So you don't like pink panthers ? Marketing: I like it . Project Manager: Industrial Designer: Oh yeah . Thanks . This lapel is coming out once in a while . It's not very strong . Okay . So , not the favourite animal , but I think I'll draw elephant . Industrial Designer: I'll try to draw elephant . It's a problem . Okay , thanks . Okay so , elephant goes like this , and then it has four feet . I don't know whether there's any dist there should be any distance or not , but I think this is the easiest . And then we have it's trunk . And yep something like this . Industrial Designer: An eye , cute . Industrial Designer: Yeah , so Project Manager: Poor elephant . Industrial Designer: and sometimes they have a hump . It seems that uh elephants are pretty friendly and they they have one very important way a different way of walking . So when they walk , wherever they are going to put their first feet , the second feet will always be . When they'll come to that position the second , the third feet will be there . That's the way they walk . And that's very peculiar about them . None of the other animals walk like this . And they are very useful to human beings . At least few few hundred years ago when there was no means of transportations or something , or when they had to carry huge um loads from one place to another , elephants were very useful . And they are found in um usually the warm countries . And um they are the biggest terrestrial animal . That's what I know about them . So , that's what I wanted to tell about elephants . User Interface: So is this uh an Indian or an African elephant , 'cause you haven't drawn the ears ? Industrial Designer: There are two kind of uh yeah , they are very different , Indian and African elephants . So Indian elephant is having one bump , I think , and the African have two . And then there's a difference in the trunk of the animals , these elephants who are Indian and So at some for some elephants it's the trunk is having one Do we have some message there ? Project Manager: Yes . We have to I have to catch you , Industrial Designer: Wind up Project Manager: sorry . We have to to go through the meeting . Industrial Designer: ? Okay , some other time . User Interface: Okay . Industrial Designer: Thank you . Project Manager: Thank you . User Interface: We can discuss that off-line . Project Manager: Yeah we'll discuss a f a fly or do we'll do another meeting abo on elephants . Industrial Designer: Thanks . Project Manager: So Project Manager: so another important part of the project is about money , uh and about so about finances . So we should target selling price of twenty-five Euro for this remote control and uh we have um which which would generate a profit of of um fifty million Euros , okay . And we should target the inter an international market . User Interface: So could I just ask one question , um is this a stand-alone unit that we're gonna be selling ? So it's gonna be you already have a TV but you're buying an extra remote control for it or something ? Project Manager: O this is the next topic we have to discuss exactly , User Interface: Okay , alright . Project Manager: so let's go to it . So um we should decide which kind of remote control we want to uh we want to uh we want to go . Should be should should it be um specific remote control to some specific device ? Should it be a universal one ? And uh etcetera . So um so I'm waiting for your for your inputs very quickly because we have only three three minutes to go . User Interface: Okay well , so , it seems the the first thing that they've kinda specified is the price like based on how much profit we wanna make , which seems to a kind of a little strange if we don't know what the the product is yet , but I guess if that's if that's the requirement that we need to to design the the product to actually fit that that price bracket so , I guess we're gonna need to find out what's actually you know , what people ar are willing to pay for um what kind of product they're expecting for twenty-five Euro Project Manager: Okay . User Interface: because it seems quite a lot for a remote control , Project Manager: Okay I think this is more a job to our User Interface: so it's Project Manager: market person yeah . Industrial Designer: Marketing person . User Interface: Yeah . Project Manager: So it should be the topic of maybe of the next meeting just to to have an overview of this and uh in which direction we should go . Industrial Designer: Mm-hmm . Project Manager: So we need to close the meeting . Uh we'll have a new meeting soon and uh so the work every every of you ha have t d to do . So um you have to work on the on the working design , you have to uh work on the technical functions , and uh you have to work on us user requirements specs , alright ? Marketing: Yeah . Project Manager: Um you will receive some information by emails , i as usual . Thanks for coming today . User Interface: Okay . Project Manager: Thanks . Industrial Designer: Thanks . User Interface: Alright .

Industrial Designer gave a very detailed introduction to his drawing of an elephant, including the difference between Indian and African elephants. So Project Manager interrupted him and told group mates they would move on to the next topic because they had limited time for discussion. In addition, Project Manager said there would be an update meeting about elephants next time.

What did the group think of drawing a panther?

Project Manager: Okay . Good morning everybody . Industrial Designer: Good morning . Project Manager: Oh , everybody is not ready . User Interface: Uh almost . Project Manager: Alright . User Interface: Ready . Project Manager: Okay , let's go . So , we're here today to to have our first kick-off meeting about uh this new project we're going to tak to talk about in a few minutes . Um so I will be uh Sebastian the Project Manager . Um you are the User Interface: I'm uh Michael . I'm the user interface designer . Project Manager: Okay . Marketing: Hi I'm Guillermo . I'm the Marketing Expert . Industrial Designer: And I am Hemant , the industrial designer . Project Manager: Okay , very good . Thanks for being here . Um so let's have a look to the the agenda . So , we are going to go through this agenda uh and mainly first to uh to make to to be used to the tools uh available in this nice and smart meeting room we have here . Um then we'll go to uh the plans for project and have general discussions about it . So , the goal of this project is to uh developed a new remote control . Um it should be original , trendy , and also user friendly . As usual we will follow the the project method um that we are using in the in our company . It is in three step as you know . First the functional design . The second's a conceptual design , and then the detailed design . During each step uh of each design we wi you will work uh s separately , individually on uh your specific tasks and will m we will meet to um to discuss and take decisions about uh what you've you've you did and what uh we will do next . So first , we have to to train ourself with all the um the tools availables in the in this nice meeting room and uh particularly the the white board so uh we are going to go through the white board and take some um s some notes or do some drawings . So who want to start ? Mister . User Interface: Ah well if no one else wants to , yeah . Okay so , want me to draw my favourite animal . User Interface: Let's see . Well , I don't really have a favourite animal , but um Project Manager: You have one in mind ? User Interface: uh I think I have one in mind , so uh I'm gonna about the uh spider because you can actually draw it pretty well in the corner of a white board . The spider has a spider lives in a web and uh it has eight legs , and uh it can move all about the web in two dimensions . Unless it's a three dimensional web which y they have sometimes . There are some spiders that live in like that have like uh kind of a a big ball of a of a web . And uh the other thing is some spiders can actually uh fly like uh they have uh they let out like uh a stream of like the web building material but it's it acts like a parachute so they can actually kind of go and find new uh build a new web somewhere else . So I think they did this in uh in Charlotte's Web that movie that little uh well it's actually a book first but uh um at the end all the the spiders kinda flew away . Project Manager: Okay . User Interface: So , that's my animal . Project Manager: Th thank you . Very interesting . Guillermo you want to ? Marketing: 'kay I dunno why , but when I was a child I I wanted to be a a panther Marketing: not a pink panther , Industrial Designer: But don't you think it's very difficult to draw a panther ? Marketing: or maybe yes . Project Manager: It would be very funny for us . Marketing: Uh yeah yeah . Industrial Designer: So bad I don't like it . Project Manager: Oh . Marketing: Okay it's a friendly panther . User Interface: Maybe it's happy 'cause it just ate someone . Marketing: Yeah maybe . Marketing: Um . Actually , honestly I I I dunno what's what's his it's be behaviour , I dunno if if it's the male who who hunts or it's the female uh , I I I have watched that lions di didn't hunt it's the the female lions who who hunt , so but I like it because it's fast , and it's black as well , so it can he it can hide itself very easily and it's it's it looks like um powerful , strong , uh I dunno . I I watch a a film about a black panther when I was a child and I was in that age when everything was shocking me a lot . Project Manager: Okay . Thank you . Marketing: Okay . Project Manager: Hemant . Industrial Designer: Um sure . User Interface: So you don't like pink panthers ? Marketing: I like it . Project Manager: Industrial Designer: Oh yeah . Thanks . This lapel is coming out once in a while . It's not very strong . Okay . So , not the favourite animal , but I think I'll draw elephant . Industrial Designer: I'll try to draw elephant . It's a problem . Okay , thanks . Okay so , elephant goes like this , and then it has four feet . I don't know whether there's any dist there should be any distance or not , but I think this is the easiest . And then we have it's trunk . And yep something like this . Industrial Designer: An eye , cute . Industrial Designer: Yeah , so Project Manager: Poor elephant . Industrial Designer: and sometimes they have a hump . It seems that uh elephants are pretty friendly and they they have one very important way a different way of walking . So when they walk , wherever they are going to put their first feet , the second feet will always be . When they'll come to that position the second , the third feet will be there . That's the way they walk . And that's very peculiar about them . None of the other animals walk like this . And they are very useful to human beings . At least few few hundred years ago when there was no means of transportations or something , or when they had to carry huge um loads from one place to another , elephants were very useful . And they are found in um usually the warm countries . And um they are the biggest terrestrial animal . That's what I know about them . So , that's what I wanted to tell about elephants . User Interface: So is this uh an Indian or an African elephant , 'cause you haven't drawn the ears ? Industrial Designer: There are two kind of uh yeah , they are very different , Indian and African elephants . So Indian elephant is having one bump , I think , and the African have two . And then there's a difference in the trunk of the animals , these elephants who are Indian and So at some for some elephants it's the trunk is having one Do we have some message there ? Project Manager: Yes . We have to I have to catch you , Industrial Designer: Wind up Project Manager: sorry . We have to to go through the meeting . Industrial Designer: ? Okay , some other time . User Interface: Okay . Industrial Designer: Thank you . Project Manager: Thank you . User Interface: We can discuss that off-line . Project Manager: Yeah we'll discuss a f a fly or do we'll do another meeting abo on elephants . Industrial Designer: Thanks . Project Manager: So Project Manager: so another important part of the project is about money , uh and about so about finances . So we should target selling price of twenty-five Euro for this remote control and uh we have um which which would generate a profit of of um fifty million Euros , okay . And we should target the inter an international market . User Interface: So could I just ask one question , um is this a stand-alone unit that we're gonna be selling ? So it's gonna be you already have a TV but you're buying an extra remote control for it or something ? Project Manager: O this is the next topic we have to discuss exactly , User Interface: Okay , alright . Project Manager: so let's go to it . So um we should decide which kind of remote control we want to uh we want to uh we want to go . Should be should should it be um specific remote control to some specific device ? Should it be a universal one ? And uh etcetera . So um so I'm waiting for your for your inputs very quickly because we have only three three minutes to go . User Interface: Okay well , so , it seems the the first thing that they've kinda specified is the price like based on how much profit we wanna make , which seems to a kind of a little strange if we don't know what the the product is yet , but I guess if that's if that's the requirement that we need to to design the the product to actually fit that that price bracket so , I guess we're gonna need to find out what's actually you know , what people ar are willing to pay for um what kind of product they're expecting for twenty-five Euro Project Manager: Okay . User Interface: because it seems quite a lot for a remote control , Project Manager: Okay I think this is more a job to our User Interface: so it's Project Manager: market person yeah . Industrial Designer: Marketing person . User Interface: Yeah . Project Manager: So it should be the topic of maybe of the next meeting just to to have an overview of this and uh in which direction we should go . Industrial Designer: Mm-hmm . Project Manager: So we need to close the meeting . Uh we'll have a new meeting soon and uh so the work every every of you ha have t d to do . So um you have to work on the on the working design , you have to uh work on the technical functions , and uh you have to work on us user requirements specs , alright ? Marketing: Yeah . Project Manager: Um you will receive some information by emails , i as usual . Thanks for coming today . User Interface: Okay . Project Manager: Thanks . Industrial Designer: Thanks . User Interface: Alright .

Marketing said when he was a child, he wanted to be a panther. Industrial Designer thought it would be difficult to draw a panther. Project Manager thought it would be very funny for them to see Marketing drawing a panther but Industrial Designer didn't like it. So Marketing said it was gonna be a friendly panther. User Interface supplemented that maybe it was happy because it just ate someone.

Summarize the discussion about project finance.

Project Manager: Okay . Good morning everybody . Industrial Designer: Good morning . Project Manager: Oh , everybody is not ready . User Interface: Uh almost . Project Manager: Alright . User Interface: Ready . Project Manager: Okay , let's go . So , we're here today to to have our first kick-off meeting about uh this new project we're going to tak to talk about in a few minutes . Um so I will be uh Sebastian the Project Manager . Um you are the User Interface: I'm uh Michael . I'm the user interface designer . Project Manager: Okay . Marketing: Hi I'm Guillermo . I'm the Marketing Expert . Industrial Designer: And I am Hemant , the industrial designer . Project Manager: Okay , very good . Thanks for being here . Um so let's have a look to the the agenda . So , we are going to go through this agenda uh and mainly first to uh to make to to be used to the tools uh available in this nice and smart meeting room we have here . Um then we'll go to uh the plans for project and have general discussions about it . So , the goal of this project is to uh developed a new remote control . Um it should be original , trendy , and also user friendly . As usual we will follow the the project method um that we are using in the in our company . It is in three step as you know . First the functional design . The second's a conceptual design , and then the detailed design . During each step uh of each design we wi you will work uh s separately , individually on uh your specific tasks and will m we will meet to um to discuss and take decisions about uh what you've you've you did and what uh we will do next . So first , we have to to train ourself with all the um the tools availables in the in this nice meeting room and uh particularly the the white board so uh we are going to go through the white board and take some um s some notes or do some drawings . So who want to start ? Mister . User Interface: Ah well if no one else wants to , yeah . Okay so , want me to draw my favourite animal . User Interface: Let's see . Well , I don't really have a favourite animal , but um Project Manager: You have one in mind ? User Interface: uh I think I have one in mind , so uh I'm gonna about the uh spider because you can actually draw it pretty well in the corner of a white board . The spider has a spider lives in a web and uh it has eight legs , and uh it can move all about the web in two dimensions . Unless it's a three dimensional web which y they have sometimes . There are some spiders that live in like that have like uh kind of a a big ball of a of a web . And uh the other thing is some spiders can actually uh fly like uh they have uh they let out like uh a stream of like the web building material but it's it acts like a parachute so they can actually kind of go and find new uh build a new web somewhere else . So I think they did this in uh in Charlotte's Web that movie that little uh well it's actually a book first but uh um at the end all the the spiders kinda flew away . Project Manager: Okay . User Interface: So , that's my animal . Project Manager: Th thank you . Very interesting . Guillermo you want to ? Marketing: 'kay I dunno why , but when I was a child I I wanted to be a a panther Marketing: not a pink panther , Industrial Designer: But don't you think it's very difficult to draw a panther ? Marketing: or maybe yes . Project Manager: It would be very funny for us . Marketing: Uh yeah yeah . Industrial Designer: So bad I don't like it . Project Manager: Oh . Marketing: Okay it's a friendly panther . User Interface: Maybe it's happy 'cause it just ate someone . Marketing: Yeah maybe . Marketing: Um . Actually , honestly I I I dunno what's what's his it's be behaviour , I dunno if if it's the male who who hunts or it's the female uh , I I I have watched that lions di didn't hunt it's the the female lions who who hunt , so but I like it because it's fast , and it's black as well , so it can he it can hide itself very easily and it's it's it looks like um powerful , strong , uh I dunno . I I watch a a film about a black panther when I was a child and I was in that age when everything was shocking me a lot . Project Manager: Okay . Thank you . Marketing: Okay . Project Manager: Hemant . Industrial Designer: Um sure . User Interface: So you don't like pink panthers ? Marketing: I like it . Project Manager: Industrial Designer: Oh yeah . Thanks . This lapel is coming out once in a while . It's not very strong . Okay . So , not the favourite animal , but I think I'll draw elephant . Industrial Designer: I'll try to draw elephant . It's a problem . Okay , thanks . Okay so , elephant goes like this , and then it has four feet . I don't know whether there's any dist there should be any distance or not , but I think this is the easiest . And then we have it's trunk . And yep something like this . Industrial Designer: An eye , cute . Industrial Designer: Yeah , so Project Manager: Poor elephant . Industrial Designer: and sometimes they have a hump . It seems that uh elephants are pretty friendly and they they have one very important way a different way of walking . So when they walk , wherever they are going to put their first feet , the second feet will always be . When they'll come to that position the second , the third feet will be there . That's the way they walk . And that's very peculiar about them . None of the other animals walk like this . And they are very useful to human beings . At least few few hundred years ago when there was no means of transportations or something , or when they had to carry huge um loads from one place to another , elephants were very useful . And they are found in um usually the warm countries . And um they are the biggest terrestrial animal . That's what I know about them . So , that's what I wanted to tell about elephants . User Interface: So is this uh an Indian or an African elephant , 'cause you haven't drawn the ears ? Industrial Designer: There are two kind of uh yeah , they are very different , Indian and African elephants . So Indian elephant is having one bump , I think , and the African have two . And then there's a difference in the trunk of the animals , these elephants who are Indian and So at some for some elephants it's the trunk is having one Do we have some message there ? Project Manager: Yes . We have to I have to catch you , Industrial Designer: Wind up Project Manager: sorry . We have to to go through the meeting . Industrial Designer: ? Okay , some other time . User Interface: Okay . Industrial Designer: Thank you . Project Manager: Thank you . User Interface: We can discuss that off-line . Project Manager: Yeah we'll discuss a f a fly or do we'll do another meeting abo on elephants . Industrial Designer: Thanks . Project Manager: So Project Manager: so another important part of the project is about money , uh and about so about finances . So we should target selling price of twenty-five Euro for this remote control and uh we have um which which would generate a profit of of um fifty million Euros , okay . And we should target the inter an international market . User Interface: So could I just ask one question , um is this a stand-alone unit that we're gonna be selling ? So it's gonna be you already have a TV but you're buying an extra remote control for it or something ? Project Manager: O this is the next topic we have to discuss exactly , User Interface: Okay , alright . Project Manager: so let's go to it . So um we should decide which kind of remote control we want to uh we want to uh we want to go . Should be should should it be um specific remote control to some specific device ? Should it be a universal one ? And uh etcetera . So um so I'm waiting for your for your inputs very quickly because we have only three three minutes to go . User Interface: Okay well , so , it seems the the first thing that they've kinda specified is the price like based on how much profit we wanna make , which seems to a kind of a little strange if we don't know what the the product is yet , but I guess if that's if that's the requirement that we need to to design the the product to actually fit that that price bracket so , I guess we're gonna need to find out what's actually you know , what people ar are willing to pay for um what kind of product they're expecting for twenty-five Euro Project Manager: Okay . User Interface: because it seems quite a lot for a remote control , Project Manager: Okay I think this is more a job to our User Interface: so it's Project Manager: market person yeah . Industrial Designer: Marketing person . User Interface: Yeah . Project Manager: So it should be the topic of maybe of the next meeting just to to have an overview of this and uh in which direction we should go . Industrial Designer: Mm-hmm . Project Manager: So we need to close the meeting . Uh we'll have a new meeting soon and uh so the work every every of you ha have t d to do . So um you have to work on the on the working design , you have to uh work on the technical functions , and uh you have to work on us user requirements specs , alright ? Marketing: Yeah . Project Manager: Um you will receive some information by emails , i as usual . Thanks for coming today . User Interface: Okay . Project Manager: Thanks . Industrial Designer: Thanks . User Interface: Alright .

Project Manager mentioned that they should target a selling price of twenty-five Euro for this remote control which would generate a profit of fifty million Euros. And they should target the international market. User Interface supplemented that they need to find out what people are willing to pay for and what kind of product they're expecting for twenty-five Euro.

Summarize the project plan.

Project Manager: Okay . Good morning everybody . Industrial Designer: Good morning . Project Manager: Oh , everybody is not ready . User Interface: Uh almost . Project Manager: Alright . User Interface: Ready . Project Manager: Okay , let's go . So , we're here today to to have our first kick-off meeting about uh this new project we're going to tak to talk about in a few minutes . Um so I will be uh Sebastian the Project Manager . Um you are the User Interface: I'm uh Michael . I'm the user interface designer . Project Manager: Okay . Marketing: Hi I'm Guillermo . I'm the Marketing Expert . Industrial Designer: And I am Hemant , the industrial designer . Project Manager: Okay , very good . Thanks for being here . Um so let's have a look to the the agenda . So , we are going to go through this agenda uh and mainly first to uh to make to to be used to the tools uh available in this nice and smart meeting room we have here . Um then we'll go to uh the plans for project and have general discussions about it . So , the goal of this project is to uh developed a new remote control . Um it should be original , trendy , and also user friendly . As usual we will follow the the project method um that we are using in the in our company . It is in three step as you know . First the functional design . The second's a conceptual design , and then the detailed design . During each step uh of each design we wi you will work uh s separately , individually on uh your specific tasks and will m we will meet to um to discuss and take decisions about uh what you've you've you did and what uh we will do next . So first , we have to to train ourself with all the um the tools availables in the in this nice meeting room and uh particularly the the white board so uh we are going to go through the white board and take some um s some notes or do some drawings . So who want to start ? Mister . User Interface: Ah well if no one else wants to , yeah . Okay so , want me to draw my favourite animal . User Interface: Let's see . Well , I don't really have a favourite animal , but um Project Manager: You have one in mind ? User Interface: uh I think I have one in mind , so uh I'm gonna about the uh spider because you can actually draw it pretty well in the corner of a white board . The spider has a spider lives in a web and uh it has eight legs , and uh it can move all about the web in two dimensions . Unless it's a three dimensional web which y they have sometimes . There are some spiders that live in like that have like uh kind of a a big ball of a of a web . And uh the other thing is some spiders can actually uh fly like uh they have uh they let out like uh a stream of like the web building material but it's it acts like a parachute so they can actually kind of go and find new uh build a new web somewhere else . So I think they did this in uh in Charlotte's Web that movie that little uh well it's actually a book first but uh um at the end all the the spiders kinda flew away . Project Manager: Okay . User Interface: So , that's my animal . Project Manager: Th thank you . Very interesting . Guillermo you want to ? Marketing: 'kay I dunno why , but when I was a child I I wanted to be a a panther Marketing: not a pink panther , Industrial Designer: But don't you think it's very difficult to draw a panther ? Marketing: or maybe yes . Project Manager: It would be very funny for us . Marketing: Uh yeah yeah . Industrial Designer: So bad I don't like it . Project Manager: Oh . Marketing: Okay it's a friendly panther . User Interface: Maybe it's happy 'cause it just ate someone . Marketing: Yeah maybe . Marketing: Um . Actually , honestly I I I dunno what's what's his it's be behaviour , I dunno if if it's the male who who hunts or it's the female uh , I I I have watched that lions di didn't hunt it's the the female lions who who hunt , so but I like it because it's fast , and it's black as well , so it can he it can hide itself very easily and it's it's it looks like um powerful , strong , uh I dunno . I I watch a a film about a black panther when I was a child and I was in that age when everything was shocking me a lot . Project Manager: Okay . Thank you . Marketing: Okay . Project Manager: Hemant . Industrial Designer: Um sure . User Interface: So you don't like pink panthers ? Marketing: I like it . Project Manager: Industrial Designer: Oh yeah . Thanks . This lapel is coming out once in a while . It's not very strong . Okay . So , not the favourite animal , but I think I'll draw elephant . Industrial Designer: I'll try to draw elephant . It's a problem . Okay , thanks . Okay so , elephant goes like this , and then it has four feet . I don't know whether there's any dist there should be any distance or not , but I think this is the easiest . And then we have it's trunk . And yep something like this . Industrial Designer: An eye , cute . Industrial Designer: Yeah , so Project Manager: Poor elephant . Industrial Designer: and sometimes they have a hump . It seems that uh elephants are pretty friendly and they they have one very important way a different way of walking . So when they walk , wherever they are going to put their first feet , the second feet will always be . When they'll come to that position the second , the third feet will be there . That's the way they walk . And that's very peculiar about them . None of the other animals walk like this . And they are very useful to human beings . At least few few hundred years ago when there was no means of transportations or something , or when they had to carry huge um loads from one place to another , elephants were very useful . And they are found in um usually the warm countries . And um they are the biggest terrestrial animal . That's what I know about them . So , that's what I wanted to tell about elephants . User Interface: So is this uh an Indian or an African elephant , 'cause you haven't drawn the ears ? Industrial Designer: There are two kind of uh yeah , they are very different , Indian and African elephants . So Indian elephant is having one bump , I think , and the African have two . And then there's a difference in the trunk of the animals , these elephants who are Indian and So at some for some elephants it's the trunk is having one Do we have some message there ? Project Manager: Yes . We have to I have to catch you , Industrial Designer: Wind up Project Manager: sorry . We have to to go through the meeting . Industrial Designer: ? Okay , some other time . User Interface: Okay . Industrial Designer: Thank you . Project Manager: Thank you . User Interface: We can discuss that off-line . Project Manager: Yeah we'll discuss a f a fly or do we'll do another meeting abo on elephants . Industrial Designer: Thanks . Project Manager: So Project Manager: so another important part of the project is about money , uh and about so about finances . So we should target selling price of twenty-five Euro for this remote control and uh we have um which which would generate a profit of of um fifty million Euros , okay . And we should target the inter an international market . User Interface: So could I just ask one question , um is this a stand-alone unit that we're gonna be selling ? So it's gonna be you already have a TV but you're buying an extra remote control for it or something ? Project Manager: O this is the next topic we have to discuss exactly , User Interface: Okay , alright . Project Manager: so let's go to it . So um we should decide which kind of remote control we want to uh we want to uh we want to go . Should be should should it be um specific remote control to some specific device ? Should it be a universal one ? And uh etcetera . So um so I'm waiting for your for your inputs very quickly because we have only three three minutes to go . User Interface: Okay well , so , it seems the the first thing that they've kinda specified is the price like based on how much profit we wanna make , which seems to a kind of a little strange if we don't know what the the product is yet , but I guess if that's if that's the requirement that we need to to design the the product to actually fit that that price bracket so , I guess we're gonna need to find out what's actually you know , what people ar are willing to pay for um what kind of product they're expecting for twenty-five Euro Project Manager: Okay . User Interface: because it seems quite a lot for a remote control , Project Manager: Okay I think this is more a job to our User Interface: so it's Project Manager: market person yeah . Industrial Designer: Marketing person . User Interface: Yeah . Project Manager: So it should be the topic of maybe of the next meeting just to to have an overview of this and uh in which direction we should go . Industrial Designer: Mm-hmm . Project Manager: So we need to close the meeting . Uh we'll have a new meeting soon and uh so the work every every of you ha have t d to do . So um you have to work on the on the working design , you have to uh work on the technical functions , and uh you have to work on us user requirements specs , alright ? Marketing: Yeah . Project Manager: Um you will receive some information by emails , i as usual . Thanks for coming today . User Interface: Okay . Project Manager: Thanks . Industrial Designer: Thanks . User Interface: Alright .

Project Manager introduced that the goal of this project was to develop a new remote control. It should be original, trendy, and also user friendly. The group would be going to follow the project method, which included three steps. First the functional design. The second's a conceptual design, and then the detailed design. During each step of each design, groupmates need to work individually on their specific tasks and will meet to discuss and take decisions about what they did and what they will do next.

Summarize the whole meeting.

Project Manager: Okay . Good morning everybody . Industrial Designer: Good morning . Project Manager: Oh , everybody is not ready . User Interface: Uh almost . Project Manager: Alright . User Interface: Ready . Project Manager: Okay , let's go . So , we're here today to to have our first kick-off meeting about uh this new project we're going to tak to talk about in a few minutes . Um so I will be uh Sebastian the Project Manager . Um you are the User Interface: I'm uh Michael . I'm the user interface designer . Project Manager: Okay . Marketing: Hi I'm Guillermo . I'm the Marketing Expert . Industrial Designer: And I am Hemant , the industrial designer . Project Manager: Okay , very good . Thanks for being here . Um so let's have a look to the the agenda . So , we are going to go through this agenda uh and mainly first to uh to make to to be used to the tools uh available in this nice and smart meeting room we have here . Um then we'll go to uh the plans for project and have general discussions about it . So , the goal of this project is to uh developed a new remote control . Um it should be original , trendy , and also user friendly . As usual we will follow the the project method um that we are using in the in our company . It is in three step as you know . First the functional design . The second's a conceptual design , and then the detailed design . During each step uh of each design we wi you will work uh s separately , individually on uh your specific tasks and will m we will meet to um to discuss and take decisions about uh what you've you've you did and what uh we will do next . So first , we have to to train ourself with all the um the tools availables in the in this nice meeting room and uh particularly the the white board so uh we are going to go through the white board and take some um s some notes or do some drawings . So who want to start ? Mister . User Interface: Ah well if no one else wants to , yeah . Okay so , want me to draw my favourite animal . User Interface: Let's see . Well , I don't really have a favourite animal , but um Project Manager: You have one in mind ? User Interface: uh I think I have one in mind , so uh I'm gonna about the uh spider because you can actually draw it pretty well in the corner of a white board . The spider has a spider lives in a web and uh it has eight legs , and uh it can move all about the web in two dimensions . Unless it's a three dimensional web which y they have sometimes . There are some spiders that live in like that have like uh kind of a a big ball of a of a web . And uh the other thing is some spiders can actually uh fly like uh they have uh they let out like uh a stream of like the web building material but it's it acts like a parachute so they can actually kind of go and find new uh build a new web somewhere else . So I think they did this in uh in Charlotte's Web that movie that little uh well it's actually a book first but uh um at the end all the the spiders kinda flew away . Project Manager: Okay . User Interface: So , that's my animal . Project Manager: Th thank you . Very interesting . Guillermo you want to ? Marketing: 'kay I dunno why , but when I was a child I I wanted to be a a panther Marketing: not a pink panther , Industrial Designer: But don't you think it's very difficult to draw a panther ? Marketing: or maybe yes . Project Manager: It would be very funny for us . Marketing: Uh yeah yeah . Industrial Designer: So bad I don't like it . Project Manager: Oh . Marketing: Okay it's a friendly panther . User Interface: Maybe it's happy 'cause it just ate someone . Marketing: Yeah maybe . Marketing: Um . Actually , honestly I I I dunno what's what's his it's be behaviour , I dunno if if it's the male who who hunts or it's the female uh , I I I have watched that lions di didn't hunt it's the the female lions who who hunt , so but I like it because it's fast , and it's black as well , so it can he it can hide itself very easily and it's it's it looks like um powerful , strong , uh I dunno . I I watch a a film about a black panther when I was a child and I was in that age when everything was shocking me a lot . Project Manager: Okay . Thank you . Marketing: Okay . Project Manager: Hemant . Industrial Designer: Um sure . User Interface: So you don't like pink panthers ? Marketing: I like it . Project Manager: Industrial Designer: Oh yeah . Thanks . This lapel is coming out once in a while . It's not very strong . Okay . So , not the favourite animal , but I think I'll draw elephant . Industrial Designer: I'll try to draw elephant . It's a problem . Okay , thanks . Okay so , elephant goes like this , and then it has four feet . I don't know whether there's any dist there should be any distance or not , but I think this is the easiest . And then we have it's trunk . And yep something like this . Industrial Designer: An eye , cute . Industrial Designer: Yeah , so Project Manager: Poor elephant . Industrial Designer: and sometimes they have a hump . It seems that uh elephants are pretty friendly and they they have one very important way a different way of walking . So when they walk , wherever they are going to put their first feet , the second feet will always be . When they'll come to that position the second , the third feet will be there . That's the way they walk . And that's very peculiar about them . None of the other animals walk like this . And they are very useful to human beings . At least few few hundred years ago when there was no means of transportations or something , or when they had to carry huge um loads from one place to another , elephants were very useful . And they are found in um usually the warm countries . And um they are the biggest terrestrial animal . That's what I know about them . So , that's what I wanted to tell about elephants . User Interface: So is this uh an Indian or an African elephant , 'cause you haven't drawn the ears ? Industrial Designer: There are two kind of uh yeah , they are very different , Indian and African elephants . So Indian elephant is having one bump , I think , and the African have two . And then there's a difference in the trunk of the animals , these elephants who are Indian and So at some for some elephants it's the trunk is having one Do we have some message there ? Project Manager: Yes . We have to I have to catch you , Industrial Designer: Wind up Project Manager: sorry . We have to to go through the meeting . Industrial Designer: ? Okay , some other time . User Interface: Okay . Industrial Designer: Thank you . Project Manager: Thank you . User Interface: We can discuss that off-line . Project Manager: Yeah we'll discuss a f a fly or do we'll do another meeting abo on elephants . Industrial Designer: Thanks . Project Manager: So Project Manager: so another important part of the project is about money , uh and about so about finances . So we should target selling price of twenty-five Euro for this remote control and uh we have um which which would generate a profit of of um fifty million Euros , okay . And we should target the inter an international market . User Interface: So could I just ask one question , um is this a stand-alone unit that we're gonna be selling ? So it's gonna be you already have a TV but you're buying an extra remote control for it or something ? Project Manager: O this is the next topic we have to discuss exactly , User Interface: Okay , alright . Project Manager: so let's go to it . So um we should decide which kind of remote control we want to uh we want to uh we want to go . Should be should should it be um specific remote control to some specific device ? Should it be a universal one ? And uh etcetera . So um so I'm waiting for your for your inputs very quickly because we have only three three minutes to go . User Interface: Okay well , so , it seems the the first thing that they've kinda specified is the price like based on how much profit we wanna make , which seems to a kind of a little strange if we don't know what the the product is yet , but I guess if that's if that's the requirement that we need to to design the the product to actually fit that that price bracket so , I guess we're gonna need to find out what's actually you know , what people ar are willing to pay for um what kind of product they're expecting for twenty-five Euro Project Manager: Okay . User Interface: because it seems quite a lot for a remote control , Project Manager: Okay I think this is more a job to our User Interface: so it's Project Manager: market person yeah . Industrial Designer: Marketing person . User Interface: Yeah . Project Manager: So it should be the topic of maybe of the next meeting just to to have an overview of this and uh in which direction we should go . Industrial Designer: Mm-hmm . Project Manager: So we need to close the meeting . Uh we'll have a new meeting soon and uh so the work every every of you ha have t d to do . So um you have to work on the on the working design , you have to uh work on the technical functions , and uh you have to work on us user requirements specs , alright ? Marketing: Yeah . Project Manager: Um you will receive some information by emails , i as usual . Thanks for coming today . User Interface: Okay . Project Manager: Thanks . Industrial Designer: Thanks . User Interface: Alright .

Project Manager initiated the first meeting topic on the new project agenda, including welcoming the groupmates, the project plan, the project method and tools. Next, Project Manager invited everyone to draw their favourite animal on the whiteboard. Then, Project Manager introduced the target selling price of twenty-five Euros for the remote control and a profit of fifty million Euros. The target market would be the international market.

Summarize the whole meeting.

Marketing: Is this okay ? Project Manager: Uh yeah . Fine now . Oh , it's not liking us , it went that-a-way . Computer adjusting . Oh . Uh . Okay . So . Right . You ready back there ? Uh okay . Welcome everyone . Um this is the kick-off meeting for the day . Um we're the new group uh to create a new remote control for Real Reaction . As you can see our agenda is to open up the meeting , um become acquainted with each other , um have a little training on tools , uh create a plan , discuss things and and we only have twenty minut twenty five minutes total . Okay . The new remote control is to be original , trendy and user-friendly . That , Steph , is your part , is the user-friendliness . The originality um is gonna take all of us . Um the trendiness we'll probably go look at for some marketing research information from you , Sarah . Um and we'll get on with it . Okay , so we'll have a functional design individual work um with meeting and then conceptual design t and then detailed design . Okay ? Right . Everybody's supposed to try out the whiteboard . Kate , why don't you try it first , if you can either bring your things with you , I guess Industrial Designer: Uh yeah , if I can pick up with all these bits and pieces , hang on . Project Manager: And while you're doing that we'll try and figure out how to hook these things on as well , 'cause we're all gonna have to be able to walk around . Industrial Designer: Uh right , so you want an animal and the characteristics of that animal . Industrial Designer: Do you have to be able to recognise what animal it is ? Um Project Manager: Uh I do not think so , User Interface: Are we all gonna draw a cat ? Project Manager: I think it's just to try out the whiteboard . Ah . Industrial Designer: Only animal I could thin I could draw . Marketing: I know . Industrial Designer: Its a sort of bunny rabbit cat . Industrial Designer: You can tell it's not a bunny rabbit by the ears . Project Manager: Uh-huh . Industrial Designer: Um I suppose it should have a mouth as well , sort of Project Manager: Okay . Industrial Designer: Right , yeah . Project Manager: Great . And the characteristics ? Industrial Designer: Um the favourite characteristics of the cat um the whiskers I think , um because they're the easiest to draw . Project Manager: Uh-huh . Industrial Designer: In fact , I'll give it some more Project Manager: Okay . Industrial Designer: Oh , and the tail Project Manager: Fantastic . Since you're handy as well , why don't you do yours next , Steph . I think it's to get us used to using the pen . Industrial Designer: Yes . Um sure it's not to test our artistic Project Manager: Uh no . A mouse-y ? Industrial Designer: It's a mouse . User Interface: That's not a mouse-y , no . Industrial Designer: No it's not a mouse . It's a wombat . Project Manager: Oh . User Interface: It's a ratty . Project Manager: Argh . Industrial Designer: A what ? Project Manager: Rat . User Interface: A ratty . Project Manager: Not a mouse , a rat . Industrial Designer: A webbed foot . Webbed f User Interface: It's clothes . That's it's clothes . Industrial Designer: Oh right . User Interface: It's a ratty with a with a with a very long tail . Project Manager: And your favourite characteristics of that animal . User Interface: I love whiskers . Uh they're intelligent and they're cheeky and uh fantastic pets Project Manager: Oh . User Interface: and very friendly . Project Manager: Okay . Kate ? Industrial Designer: User Interface: And they sit on your shoulder and whisper the answers to your homework in your ear when you're doing your homework . Marketing: Thanks . Project Manager: Oh , a fish . Industrial Designer: Gosh , User Interface: A shark ? Industrial Designer: why didn't I think of fish ? That's even easier to draw than cat . Marketing: Mm this is very representational fish . Project Manager: Oh , okay . Project Manager: Fine . Marketing: Um I like them because they're sleek Project Manager: Favourite characteristics ? Marketing: and they have a lot of freedom but they also do n uh swim in groups , Project Manager: 'Kay . Marketing: so . Project Manager: So they have team elements . Marketing: Do you have a favourite one ? Project Manager: I'm afraid I'm with Steph . And I think your pen's running out of whatever . But I'm afraid I take the coward's way out , and the cat's looking the other way . Project Manager: He's hiding . Project Manager: Um cats are sometimes very independent . My parents had cats . Uh and they can mm decide for themselves what is best . Okay . Now um we have to get down to the nitty-gritty of how to make this and this remote control has to be sold um we're to sell it for twenty five Euros , with a profit aim ultimately of fifty million Euros . That tells you something about how many um we have to sell on an international scale . Um would be an awful lot of these , would be like what , a hundred million of them um to make twenty five Euros on each one and to make a total profit of fifty million . Um the production is to only cost twelve and a half Euros per item . Now if they cost twelve and a half , you're selling it for twenty five , you're making twelve and a half Euros each . Um and we're to make a profit of fifty million , that's t uh can you do the maths and how many are we selling ? Marketing: Uh yeah . I was just wondering if that's the um If fifty percent is normal Project Manager: Mark-up ? Marketing: B yeah . Um I would think would be more like sixty percent . But um let me Project Manager: Okay . Marketing: I have two thoughts . One hundred , fifty percent . Marketing: And and your question is how many do we have to sell ? Project Manager: Yes , 'cause our market um is international and your problem is has to do with marketing of you know , you gotta know how many we're going to be selling to know how big a market you have to target and who is that . Marketing: At twenty five . Mm-hmm . Yeah , that's um Project Manager: To give you a pretty good idea of where you're looking . Marketing: So that's four million of them ? Project Manager: Something like that ? Okay . Marketing: Yeah . Project Manager: That's fifty million Euros . In order to make fifty million Euros , and you're only getting twelve and a half each Marketing: And if we make Mm-hmm . Project Manager: That's a lot of selling . Two four Marketing: Yeah . Four million . Project Manager: To be fifty , be four million . You'd have to sell four million . Marketing: Hmm . Project Manager: Okay ? Right . Experience with a remote control . Any of you use of remote control for a television or DVD or something ? You're both nodding , Industrial Designer: That that that's the sorta product we're talking about , one that will work for a in a home environment , for a TVs and Marketing: Yeah . Project Manager: all three . Well I've seen some remote controls that are for more than one device at a time , but I also have heard about them not working well or not well co-ordinated and you wind up working with this one for thi this three and then this one over here for another . User Interface: It is true that you always sit around you know , you're sitting on your sofa and you wanna change something , there's five different remotes , and one for the DVD and one for the video and one for cable and one for whatever else . Marketing: Mm-hmm . Y yeah . Project Manager: And they don't always talk to each other . User Interface: But I presume this is t I presume this is just for television . Project Manager: Don't know . Okay . Project Manager: Are there any um ideas for the remote ? What would it be for and what group would be be for ? We have to think about that one . Marketing: We could make a Hello Kitty Marketing: themed remote . User Interface: I think one in b bright colours would be good . Marketing: Yeah . Industrial Designer: I think one that works would be good . Marketing: We could totally go for the Japan-a-mation . Well I mean there's also the cachet that um uh the Japanese make great products . Electrical their industrial design is very good . User Interface: I think one that doesn't have lots of superfluous functions . Like I've got one at home that has well , apart from the obvious , channels , channel up , channel down , volume , Marketing: Yeah . User Interface: you know , subtitles , mute , there's a lotta buttons that I've got no idea what they do , like . Marketing: Well , that's a really good point , Project Manager: Okay . Marketing: because I think one of the things that being somewhat computer literate , we tend to um go to menus and then make choices , you know , so if it's like an uh volume button , you know , you can go in and say mute or or volume . We don't need to have like the l the numbers if we also have uh uh channel up channel down . User Interface: Mm . Project Manager: Mm . Okay . Marketing: Mm . We can make it smart like an iPod , you know , make everything menus . User Interface: Ooh , closing the meeting . Project Manager: Yeah . Um I know this sounds like it was very quick , User Interface: That was quick . Project Manager: but the I think that's the industrial design is the first one , Industrial Designer: Mm . Project Manager: that's Kate , for the working design . Industrial Designer: Mm-hmm . Project Manager: And user , that's you S Steph , for the technical functions design , and for marketing the user requirements specification . I think there's going to be a lot of we have to help each other and work through this as a group , and I think we all , you know , we like our kitty-cat and our rat and our fish , but I think we all have to like each other um to get this done . Uh as it says , we're gonna get individual instructions , but uh I don't think they allowed a lot of extra time , so I think a little bit of less of this and more at do will set us in good stead . Do you all agree ? Industrial Designer: Mm-hmm . User Interface: Mm-hmm . Project Manager: Alright . Um then I don't see any reason to prolong it and f we should finish this meeting at ni right now and go into other things . Alright , so this is the end of the first meeting . Marketing: Okay . Industrial Designer: 'Kay . Project Manager: Thank you all .

Project Manager introduced the agenda of the meeting, and the group became acquainted with each other. The selling target of the remote control would be set as four million. The group discussed industrial design, working design including the theme of Hello Kitty and bright colours. They also decided that the remote control was only for television, and its technical functions must be simple and marketing the user requirements specification.

Summarize the discussion about the marketing target of the remote control.

Marketing: Is this okay ? Project Manager: Uh yeah . Fine now . Oh , it's not liking us , it went that-a-way . Computer adjusting . Oh . Uh . Okay . So . Right . You ready back there ? Uh okay . Welcome everyone . Um this is the kick-off meeting for the day . Um we're the new group uh to create a new remote control for Real Reaction . As you can see our agenda is to open up the meeting , um become acquainted with each other , um have a little training on tools , uh create a plan , discuss things and and we only have twenty minut twenty five minutes total . Okay . The new remote control is to be original , trendy and user-friendly . That , Steph , is your part , is the user-friendliness . The originality um is gonna take all of us . Um the trendiness we'll probably go look at for some marketing research information from you , Sarah . Um and we'll get on with it . Okay , so we'll have a functional design individual work um with meeting and then conceptual design t and then detailed design . Okay ? Right . Everybody's supposed to try out the whiteboard . Kate , why don't you try it first , if you can either bring your things with you , I guess Industrial Designer: Uh yeah , if I can pick up with all these bits and pieces , hang on . Project Manager: And while you're doing that we'll try and figure out how to hook these things on as well , 'cause we're all gonna have to be able to walk around . Industrial Designer: Uh right , so you want an animal and the characteristics of that animal . Industrial Designer: Do you have to be able to recognise what animal it is ? Um Project Manager: Uh I do not think so , User Interface: Are we all gonna draw a cat ? Project Manager: I think it's just to try out the whiteboard . Ah . Industrial Designer: Only animal I could thin I could draw . Marketing: I know . Industrial Designer: Its a sort of bunny rabbit cat . Industrial Designer: You can tell it's not a bunny rabbit by the ears . Project Manager: Uh-huh . Industrial Designer: Um I suppose it should have a mouth as well , sort of Project Manager: Okay . Industrial Designer: Right , yeah . Project Manager: Great . And the characteristics ? Industrial Designer: Um the favourite characteristics of the cat um the whiskers I think , um because they're the easiest to draw . Project Manager: Uh-huh . Industrial Designer: In fact , I'll give it some more Project Manager: Okay . Industrial Designer: Oh , and the tail Project Manager: Fantastic . Since you're handy as well , why don't you do yours next , Steph . I think it's to get us used to using the pen . Industrial Designer: Yes . Um sure it's not to test our artistic Project Manager: Uh no . A mouse-y ? Industrial Designer: It's a mouse . User Interface: That's not a mouse-y , no . Industrial Designer: No it's not a mouse . It's a wombat . Project Manager: Oh . User Interface: It's a ratty . Project Manager: Argh . Industrial Designer: A what ? Project Manager: Rat . User Interface: A ratty . Project Manager: Not a mouse , a rat . Industrial Designer: A webbed foot . Webbed f User Interface: It's clothes . That's it's clothes . Industrial Designer: Oh right . User Interface: It's a ratty with a with a with a very long tail . Project Manager: And your favourite characteristics of that animal . User Interface: I love whiskers . Uh they're intelligent and they're cheeky and uh fantastic pets Project Manager: Oh . User Interface: and very friendly . Project Manager: Okay . Kate ? Industrial Designer: User Interface: And they sit on your shoulder and whisper the answers to your homework in your ear when you're doing your homework . Marketing: Thanks . Project Manager: Oh , a fish . Industrial Designer: Gosh , User Interface: A shark ? Industrial Designer: why didn't I think of fish ? That's even easier to draw than cat . Marketing: Mm this is very representational fish . Project Manager: Oh , okay . Project Manager: Fine . Marketing: Um I like them because they're sleek Project Manager: Favourite characteristics ? Marketing: and they have a lot of freedom but they also do n uh swim in groups , Project Manager: 'Kay . Marketing: so . Project Manager: So they have team elements . Marketing: Do you have a favourite one ? Project Manager: I'm afraid I'm with Steph . And I think your pen's running out of whatever . But I'm afraid I take the coward's way out , and the cat's looking the other way . Project Manager: He's hiding . Project Manager: Um cats are sometimes very independent . My parents had cats . Uh and they can mm decide for themselves what is best . Okay . Now um we have to get down to the nitty-gritty of how to make this and this remote control has to be sold um we're to sell it for twenty five Euros , with a profit aim ultimately of fifty million Euros . That tells you something about how many um we have to sell on an international scale . Um would be an awful lot of these , would be like what , a hundred million of them um to make twenty five Euros on each one and to make a total profit of fifty million . Um the production is to only cost twelve and a half Euros per item . Now if they cost twelve and a half , you're selling it for twenty five , you're making twelve and a half Euros each . Um and we're to make a profit of fifty million , that's t uh can you do the maths and how many are we selling ? Marketing: Uh yeah . I was just wondering if that's the um If fifty percent is normal Project Manager: Mark-up ? Marketing: B yeah . Um I would think would be more like sixty percent . But um let me Project Manager: Okay . Marketing: I have two thoughts . One hundred , fifty percent . Marketing: And and your question is how many do we have to sell ? Project Manager: Yes , 'cause our market um is international and your problem is has to do with marketing of you know , you gotta know how many we're going to be selling to know how big a market you have to target and who is that . Marketing: At twenty five . Mm-hmm . Yeah , that's um Project Manager: To give you a pretty good idea of where you're looking . Marketing: So that's four million of them ? Project Manager: Something like that ? Okay . Marketing: Yeah . Project Manager: That's fifty million Euros . In order to make fifty million Euros , and you're only getting twelve and a half each Marketing: And if we make Mm-hmm . Project Manager: That's a lot of selling . Two four Marketing: Yeah . Four million . Project Manager: To be fifty , be four million . You'd have to sell four million . Marketing: Hmm . Project Manager: Okay ? Right . Experience with a remote control . Any of you use of remote control for a television or DVD or something ? You're both nodding , Industrial Designer: That that that's the sorta product we're talking about , one that will work for a in a home environment , for a TVs and Marketing: Yeah . Project Manager: all three . Well I've seen some remote controls that are for more than one device at a time , but I also have heard about them not working well or not well co-ordinated and you wind up working with this one for thi this three and then this one over here for another . User Interface: It is true that you always sit around you know , you're sitting on your sofa and you wanna change something , there's five different remotes , and one for the DVD and one for the video and one for cable and one for whatever else . Marketing: Mm-hmm . Y yeah . Project Manager: And they don't always talk to each other . User Interface: But I presume this is t I presume this is just for television . Project Manager: Don't know . Okay . Project Manager: Are there any um ideas for the remote ? What would it be for and what group would be be for ? We have to think about that one . Marketing: We could make a Hello Kitty Marketing: themed remote . User Interface: I think one in b bright colours would be good . Marketing: Yeah . Industrial Designer: I think one that works would be good . Marketing: We could totally go for the Japan-a-mation . Well I mean there's also the cachet that um uh the Japanese make great products . Electrical their industrial design is very good . User Interface: I think one that doesn't have lots of superfluous functions . Like I've got one at home that has well , apart from the obvious , channels , channel up , channel down , volume , Marketing: Yeah . User Interface: you know , subtitles , mute , there's a lotta buttons that I've got no idea what they do , like . Marketing: Well , that's a really good point , Project Manager: Okay . Marketing: because I think one of the things that being somewhat computer literate , we tend to um go to menus and then make choices , you know , so if it's like an uh volume button , you know , you can go in and say mute or or volume . We don't need to have like the l the numbers if we also have uh uh channel up channel down . User Interface: Mm . Project Manager: Mm . Okay . Marketing: Mm . We can make it smart like an iPod , you know , make everything menus . User Interface: Ooh , closing the meeting . Project Manager: Yeah . Um I know this sounds like it was very quick , User Interface: That was quick . Project Manager: but the I think that's the industrial design is the first one , Industrial Designer: Mm . Project Manager: that's Kate , for the working design . Industrial Designer: Mm-hmm . Project Manager: And user , that's you S Steph , for the technical functions design , and for marketing the user requirements specification . I think there's going to be a lot of we have to help each other and work through this as a group , and I think we all , you know , we like our kitty-cat and our rat and our fish , but I think we all have to like each other um to get this done . Uh as it says , we're gonna get individual instructions , but uh I don't think they allowed a lot of extra time , so I think a little bit of less of this and more at do will set us in good stead . Do you all agree ? Industrial Designer: Mm-hmm . User Interface: Mm-hmm . Project Manager: Alright . Um then I don't see any reason to prolong it and f we should finish this meeting at ni right now and go into other things . Alright , so this is the end of the first meeting . Marketing: Okay . Industrial Designer: 'Kay . Project Manager: Thank you all .

The preliminary aim of the profit was fifty million Euros. The setting price was twenty-five Euros each remote control, and therefore the profit was twelve and a half Euros per item. To reach the profit goal of fifty million, Marketing set a sales figure of four million.

What did Project Manager think of the necessity of setting the selling target?

Marketing: Is this okay ? Project Manager: Uh yeah . Fine now . Oh , it's not liking us , it went that-a-way . Computer adjusting . Oh . Uh . Okay . So . Right . You ready back there ? Uh okay . Welcome everyone . Um this is the kick-off meeting for the day . Um we're the new group uh to create a new remote control for Real Reaction . As you can see our agenda is to open up the meeting , um become acquainted with each other , um have a little training on tools , uh create a plan , discuss things and and we only have twenty minut twenty five minutes total . Okay . The new remote control is to be original , trendy and user-friendly . That , Steph , is your part , is the user-friendliness . The originality um is gonna take all of us . Um the trendiness we'll probably go look at for some marketing research information from you , Sarah . Um and we'll get on with it . Okay , so we'll have a functional design individual work um with meeting and then conceptual design t and then detailed design . Okay ? Right . Everybody's supposed to try out the whiteboard . Kate , why don't you try it first , if you can either bring your things with you , I guess Industrial Designer: Uh yeah , if I can pick up with all these bits and pieces , hang on . Project Manager: And while you're doing that we'll try and figure out how to hook these things on as well , 'cause we're all gonna have to be able to walk around . Industrial Designer: Uh right , so you want an animal and the characteristics of that animal . Industrial Designer: Do you have to be able to recognise what animal it is ? Um Project Manager: Uh I do not think so , User Interface: Are we all gonna draw a cat ? Project Manager: I think it's just to try out the whiteboard . Ah . Industrial Designer: Only animal I could thin I could draw . Marketing: I know . Industrial Designer: Its a sort of bunny rabbit cat . Industrial Designer: You can tell it's not a bunny rabbit by the ears . Project Manager: Uh-huh . Industrial Designer: Um I suppose it should have a mouth as well , sort of Project Manager: Okay . Industrial Designer: Right , yeah . Project Manager: Great . And the characteristics ? Industrial Designer: Um the favourite characteristics of the cat um the whiskers I think , um because they're the easiest to draw . Project Manager: Uh-huh . Industrial Designer: In fact , I'll give it some more Project Manager: Okay . Industrial Designer: Oh , and the tail Project Manager: Fantastic . Since you're handy as well , why don't you do yours next , Steph . I think it's to get us used to using the pen . Industrial Designer: Yes . Um sure it's not to test our artistic Project Manager: Uh no . A mouse-y ? Industrial Designer: It's a mouse . User Interface: That's not a mouse-y , no . Industrial Designer: No it's not a mouse . It's a wombat . Project Manager: Oh . User Interface: It's a ratty . Project Manager: Argh . Industrial Designer: A what ? Project Manager: Rat . User Interface: A ratty . Project Manager: Not a mouse , a rat . Industrial Designer: A webbed foot . Webbed f User Interface: It's clothes . That's it's clothes . Industrial Designer: Oh right . User Interface: It's a ratty with a with a with a very long tail . Project Manager: And your favourite characteristics of that animal . User Interface: I love whiskers . Uh they're intelligent and they're cheeky and uh fantastic pets Project Manager: Oh . User Interface: and very friendly . Project Manager: Okay . Kate ? Industrial Designer: User Interface: And they sit on your shoulder and whisper the answers to your homework in your ear when you're doing your homework . Marketing: Thanks . Project Manager: Oh , a fish . Industrial Designer: Gosh , User Interface: A shark ? Industrial Designer: why didn't I think of fish ? That's even easier to draw than cat . Marketing: Mm this is very representational fish . Project Manager: Oh , okay . Project Manager: Fine . Marketing: Um I like them because they're sleek Project Manager: Favourite characteristics ? Marketing: and they have a lot of freedom but they also do n uh swim in groups , Project Manager: 'Kay . Marketing: so . Project Manager: So they have team elements . Marketing: Do you have a favourite one ? Project Manager: I'm afraid I'm with Steph . And I think your pen's running out of whatever . But I'm afraid I take the coward's way out , and the cat's looking the other way . Project Manager: He's hiding . Project Manager: Um cats are sometimes very independent . My parents had cats . Uh and they can mm decide for themselves what is best . Okay . Now um we have to get down to the nitty-gritty of how to make this and this remote control has to be sold um we're to sell it for twenty five Euros , with a profit aim ultimately of fifty million Euros . That tells you something about how many um we have to sell on an international scale . Um would be an awful lot of these , would be like what , a hundred million of them um to make twenty five Euros on each one and to make a total profit of fifty million . Um the production is to only cost twelve and a half Euros per item . Now if they cost twelve and a half , you're selling it for twenty five , you're making twelve and a half Euros each . Um and we're to make a profit of fifty million , that's t uh can you do the maths and how many are we selling ? Marketing: Uh yeah . I was just wondering if that's the um If fifty percent is normal Project Manager: Mark-up ? Marketing: B yeah . Um I would think would be more like sixty percent . But um let me Project Manager: Okay . Marketing: I have two thoughts . One hundred , fifty percent . Marketing: And and your question is how many do we have to sell ? Project Manager: Yes , 'cause our market um is international and your problem is has to do with marketing of you know , you gotta know how many we're going to be selling to know how big a market you have to target and who is that . Marketing: At twenty five . Mm-hmm . Yeah , that's um Project Manager: To give you a pretty good idea of where you're looking . Marketing: So that's four million of them ? Project Manager: Something like that ? Okay . Marketing: Yeah . Project Manager: That's fifty million Euros . In order to make fifty million Euros , and you're only getting twelve and a half each Marketing: And if we make Mm-hmm . Project Manager: That's a lot of selling . Two four Marketing: Yeah . Four million . Project Manager: To be fifty , be four million . You'd have to sell four million . Marketing: Hmm . Project Manager: Okay ? Right . Experience with a remote control . Any of you use of remote control for a television or DVD or something ? You're both nodding , Industrial Designer: That that that's the sorta product we're talking about , one that will work for a in a home environment , for a TVs and Marketing: Yeah . Project Manager: all three . Well I've seen some remote controls that are for more than one device at a time , but I also have heard about them not working well or not well co-ordinated and you wind up working with this one for thi this three and then this one over here for another . User Interface: It is true that you always sit around you know , you're sitting on your sofa and you wanna change something , there's five different remotes , and one for the DVD and one for the video and one for cable and one for whatever else . Marketing: Mm-hmm . Y yeah . Project Manager: And they don't always talk to each other . User Interface: But I presume this is t I presume this is just for television . Project Manager: Don't know . Okay . Project Manager: Are there any um ideas for the remote ? What would it be for and what group would be be for ? We have to think about that one . Marketing: We could make a Hello Kitty Marketing: themed remote . User Interface: I think one in b bright colours would be good . Marketing: Yeah . Industrial Designer: I think one that works would be good . Marketing: We could totally go for the Japan-a-mation . Well I mean there's also the cachet that um uh the Japanese make great products . Electrical their industrial design is very good . User Interface: I think one that doesn't have lots of superfluous functions . Like I've got one at home that has well , apart from the obvious , channels , channel up , channel down , volume , Marketing: Yeah . User Interface: you know , subtitles , mute , there's a lotta buttons that I've got no idea what they do , like . Marketing: Well , that's a really good point , Project Manager: Okay . Marketing: because I think one of the things that being somewhat computer literate , we tend to um go to menus and then make choices , you know , so if it's like an uh volume button , you know , you can go in and say mute or or volume . We don't need to have like the l the numbers if we also have uh uh channel up channel down . User Interface: Mm . Project Manager: Mm . Okay . Marketing: Mm . We can make it smart like an iPod , you know , make everything menus . User Interface: Ooh , closing the meeting . Project Manager: Yeah . Um I know this sounds like it was very quick , User Interface: That was quick . Project Manager: but the I think that's the industrial design is the first one , Industrial Designer: Mm . Project Manager: that's Kate , for the working design . Industrial Designer: Mm-hmm . Project Manager: And user , that's you S Steph , for the technical functions design , and for marketing the user requirements specification . I think there's going to be a lot of we have to help each other and work through this as a group , and I think we all , you know , we like our kitty-cat and our rat and our fish , but I think we all have to like each other um to get this done . Uh as it says , we're gonna get individual instructions , but uh I don't think they allowed a lot of extra time , so I think a little bit of less of this and more at do will set us in good stead . Do you all agree ? Industrial Designer: Mm-hmm . User Interface: Mm-hmm . Project Manager: Alright . Um then I don't see any reason to prolong it and f we should finish this meeting at ni right now and go into other things . Alright , so this is the end of the first meeting . Marketing: Okay . Industrial Designer: 'Kay . Project Manager: Thank you all .

Project Manager thought that setting the selling target was of high importance for a big international company making marketing plans including sales target.

Why did Marketing disagree with Project Manager when Project Manager proposed the setting price?

Marketing: Is this okay ? Project Manager: Uh yeah . Fine now . Oh , it's not liking us , it went that-a-way . Computer adjusting . Oh . Uh . Okay . So . Right . You ready back there ? Uh okay . Welcome everyone . Um this is the kick-off meeting for the day . Um we're the new group uh to create a new remote control for Real Reaction . As you can see our agenda is to open up the meeting , um become acquainted with each other , um have a little training on tools , uh create a plan , discuss things and and we only have twenty minut twenty five minutes total . Okay . The new remote control is to be original , trendy and user-friendly . That , Steph , is your part , is the user-friendliness . The originality um is gonna take all of us . Um the trendiness we'll probably go look at for some marketing research information from you , Sarah . Um and we'll get on with it . Okay , so we'll have a functional design individual work um with meeting and then conceptual design t and then detailed design . Okay ? Right . Everybody's supposed to try out the whiteboard . Kate , why don't you try it first , if you can either bring your things with you , I guess Industrial Designer: Uh yeah , if I can pick up with all these bits and pieces , hang on . Project Manager: And while you're doing that we'll try and figure out how to hook these things on as well , 'cause we're all gonna have to be able to walk around . Industrial Designer: Uh right , so you want an animal and the characteristics of that animal . Industrial Designer: Do you have to be able to recognise what animal it is ? Um Project Manager: Uh I do not think so , User Interface: Are we all gonna draw a cat ? Project Manager: I think it's just to try out the whiteboard . Ah . Industrial Designer: Only animal I could thin I could draw . Marketing: I know . Industrial Designer: Its a sort of bunny rabbit cat . Industrial Designer: You can tell it's not a bunny rabbit by the ears . Project Manager: Uh-huh . Industrial Designer: Um I suppose it should have a mouth as well , sort of Project Manager: Okay . Industrial Designer: Right , yeah . Project Manager: Great . And the characteristics ? Industrial Designer: Um the favourite characteristics of the cat um the whiskers I think , um because they're the easiest to draw . Project Manager: Uh-huh . Industrial Designer: In fact , I'll give it some more Project Manager: Okay . Industrial Designer: Oh , and the tail Project Manager: Fantastic . Since you're handy as well , why don't you do yours next , Steph . I think it's to get us used to using the pen . Industrial Designer: Yes . Um sure it's not to test our artistic Project Manager: Uh no . A mouse-y ? Industrial Designer: It's a mouse . User Interface: That's not a mouse-y , no . Industrial Designer: No it's not a mouse . It's a wombat . Project Manager: Oh . User Interface: It's a ratty . Project Manager: Argh . Industrial Designer: A what ? Project Manager: Rat . User Interface: A ratty . Project Manager: Not a mouse , a rat . Industrial Designer: A webbed foot . Webbed f User Interface: It's clothes . That's it's clothes . Industrial Designer: Oh right . User Interface: It's a ratty with a with a with a very long tail . Project Manager: And your favourite characteristics of that animal . User Interface: I love whiskers . Uh they're intelligent and they're cheeky and uh fantastic pets Project Manager: Oh . User Interface: and very friendly . Project Manager: Okay . Kate ? Industrial Designer: User Interface: And they sit on your shoulder and whisper the answers to your homework in your ear when you're doing your homework . Marketing: Thanks . Project Manager: Oh , a fish . Industrial Designer: Gosh , User Interface: A shark ? Industrial Designer: why didn't I think of fish ? That's even easier to draw than cat . Marketing: Mm this is very representational fish . Project Manager: Oh , okay . Project Manager: Fine . Marketing: Um I like them because they're sleek Project Manager: Favourite characteristics ? Marketing: and they have a lot of freedom but they also do n uh swim in groups , Project Manager: 'Kay . Marketing: so . Project Manager: So they have team elements . Marketing: Do you have a favourite one ? Project Manager: I'm afraid I'm with Steph . And I think your pen's running out of whatever . But I'm afraid I take the coward's way out , and the cat's looking the other way . Project Manager: He's hiding . Project Manager: Um cats are sometimes very independent . My parents had cats . Uh and they can mm decide for themselves what is best . Okay . Now um we have to get down to the nitty-gritty of how to make this and this remote control has to be sold um we're to sell it for twenty five Euros , with a profit aim ultimately of fifty million Euros . That tells you something about how many um we have to sell on an international scale . Um would be an awful lot of these , would be like what , a hundred million of them um to make twenty five Euros on each one and to make a total profit of fifty million . Um the production is to only cost twelve and a half Euros per item . Now if they cost twelve and a half , you're selling it for twenty five , you're making twelve and a half Euros each . Um and we're to make a profit of fifty million , that's t uh can you do the maths and how many are we selling ? Marketing: Uh yeah . I was just wondering if that's the um If fifty percent is normal Project Manager: Mark-up ? Marketing: B yeah . Um I would think would be more like sixty percent . But um let me Project Manager: Okay . Marketing: I have two thoughts . One hundred , fifty percent . Marketing: And and your question is how many do we have to sell ? Project Manager: Yes , 'cause our market um is international and your problem is has to do with marketing of you know , you gotta know how many we're going to be selling to know how big a market you have to target and who is that . Marketing: At twenty five . Mm-hmm . Yeah , that's um Project Manager: To give you a pretty good idea of where you're looking . Marketing: So that's four million of them ? Project Manager: Something like that ? Okay . Marketing: Yeah . Project Manager: That's fifty million Euros . In order to make fifty million Euros , and you're only getting twelve and a half each Marketing: And if we make Mm-hmm . Project Manager: That's a lot of selling . Two four Marketing: Yeah . Four million . Project Manager: To be fifty , be four million . You'd have to sell four million . Marketing: Hmm . Project Manager: Okay ? Right . Experience with a remote control . Any of you use of remote control for a television or DVD or something ? You're both nodding , Industrial Designer: That that that's the sorta product we're talking about , one that will work for a in a home environment , for a TVs and Marketing: Yeah . Project Manager: all three . Well I've seen some remote controls that are for more than one device at a time , but I also have heard about them not working well or not well co-ordinated and you wind up working with this one for thi this three and then this one over here for another . User Interface: It is true that you always sit around you know , you're sitting on your sofa and you wanna change something , there's five different remotes , and one for the DVD and one for the video and one for cable and one for whatever else . Marketing: Mm-hmm . Y yeah . Project Manager: And they don't always talk to each other . User Interface: But I presume this is t I presume this is just for television . Project Manager: Don't know . Okay . Project Manager: Are there any um ideas for the remote ? What would it be for and what group would be be for ? We have to think about that one . Marketing: We could make a Hello Kitty Marketing: themed remote . User Interface: I think one in b bright colours would be good . Marketing: Yeah . Industrial Designer: I think one that works would be good . Marketing: We could totally go for the Japan-a-mation . Well I mean there's also the cachet that um uh the Japanese make great products . Electrical their industrial design is very good . User Interface: I think one that doesn't have lots of superfluous functions . Like I've got one at home that has well , apart from the obvious , channels , channel up , channel down , volume , Marketing: Yeah . User Interface: you know , subtitles , mute , there's a lotta buttons that I've got no idea what they do , like . Marketing: Well , that's a really good point , Project Manager: Okay . Marketing: because I think one of the things that being somewhat computer literate , we tend to um go to menus and then make choices , you know , so if it's like an uh volume button , you know , you can go in and say mute or or volume . We don't need to have like the l the numbers if we also have uh uh channel up channel down . User Interface: Mm . Project Manager: Mm . Okay . Marketing: Mm . We can make it smart like an iPod , you know , make everything menus . User Interface: Ooh , closing the meeting . Project Manager: Yeah . Um I know this sounds like it was very quick , User Interface: That was quick . Project Manager: but the I think that's the industrial design is the first one , Industrial Designer: Mm . Project Manager: that's Kate , for the working design . Industrial Designer: Mm-hmm . Project Manager: And user , that's you S Steph , for the technical functions design , and for marketing the user requirements specification . I think there's going to be a lot of we have to help each other and work through this as a group , and I think we all , you know , we like our kitty-cat and our rat and our fish , but I think we all have to like each other um to get this done . Uh as it says , we're gonna get individual instructions , but uh I don't think they allowed a lot of extra time , so I think a little bit of less of this and more at do will set us in good stead . Do you all agree ? Industrial Designer: Mm-hmm . User Interface: Mm-hmm . Project Manager: Alright . Um then I don't see any reason to prolong it and f we should finish this meeting at ni right now and go into other things . Alright , so this is the end of the first meeting . Marketing: Okay . Industrial Designer: 'Kay . Project Manager: Thank you all .

The setting price of each remote control that Project Manager proposed was twenty-five, but Marketing had doubts about the profits. Marketing wasn't sure that if the mark-up of fifty percent is normal for a product, and preferred sixty percent.

Summarize the discussion about the design of the remote control.

Marketing: Is this okay ? Project Manager: Uh yeah . Fine now . Oh , it's not liking us , it went that-a-way . Computer adjusting . Oh . Uh . Okay . So . Right . You ready back there ? Uh okay . Welcome everyone . Um this is the kick-off meeting for the day . Um we're the new group uh to create a new remote control for Real Reaction . As you can see our agenda is to open up the meeting , um become acquainted with each other , um have a little training on tools , uh create a plan , discuss things and and we only have twenty minut twenty five minutes total . Okay . The new remote control is to be original , trendy and user-friendly . That , Steph , is your part , is the user-friendliness . The originality um is gonna take all of us . Um the trendiness we'll probably go look at for some marketing research information from you , Sarah . Um and we'll get on with it . Okay , so we'll have a functional design individual work um with meeting and then conceptual design t and then detailed design . Okay ? Right . Everybody's supposed to try out the whiteboard . Kate , why don't you try it first , if you can either bring your things with you , I guess Industrial Designer: Uh yeah , if I can pick up with all these bits and pieces , hang on . Project Manager: And while you're doing that we'll try and figure out how to hook these things on as well , 'cause we're all gonna have to be able to walk around . Industrial Designer: Uh right , so you want an animal and the characteristics of that animal . Industrial Designer: Do you have to be able to recognise what animal it is ? Um Project Manager: Uh I do not think so , User Interface: Are we all gonna draw a cat ? Project Manager: I think it's just to try out the whiteboard . Ah . Industrial Designer: Only animal I could thin I could draw . Marketing: I know . Industrial Designer: Its a sort of bunny rabbit cat . Industrial Designer: You can tell it's not a bunny rabbit by the ears . Project Manager: Uh-huh . Industrial Designer: Um I suppose it should have a mouth as well , sort of Project Manager: Okay . Industrial Designer: Right , yeah . Project Manager: Great . And the characteristics ? Industrial Designer: Um the favourite characteristics of the cat um the whiskers I think , um because they're the easiest to draw . Project Manager: Uh-huh . Industrial Designer: In fact , I'll give it some more Project Manager: Okay . Industrial Designer: Oh , and the tail Project Manager: Fantastic . Since you're handy as well , why don't you do yours next , Steph . I think it's to get us used to using the pen . Industrial Designer: Yes . Um sure it's not to test our artistic Project Manager: Uh no . A mouse-y ? Industrial Designer: It's a mouse . User Interface: That's not a mouse-y , no . Industrial Designer: No it's not a mouse . It's a wombat . Project Manager: Oh . User Interface: It's a ratty . Project Manager: Argh . Industrial Designer: A what ? Project Manager: Rat . User Interface: A ratty . Project Manager: Not a mouse , a rat . Industrial Designer: A webbed foot . Webbed f User Interface: It's clothes . That's it's clothes . Industrial Designer: Oh right . User Interface: It's a ratty with a with a with a very long tail . Project Manager: And your favourite characteristics of that animal . User Interface: I love whiskers . Uh they're intelligent and they're cheeky and uh fantastic pets Project Manager: Oh . User Interface: and very friendly . Project Manager: Okay . Kate ? Industrial Designer: User Interface: And they sit on your shoulder and whisper the answers to your homework in your ear when you're doing your homework . Marketing: Thanks . Project Manager: Oh , a fish . Industrial Designer: Gosh , User Interface: A shark ? Industrial Designer: why didn't I think of fish ? That's even easier to draw than cat . Marketing: Mm this is very representational fish . Project Manager: Oh , okay . Project Manager: Fine . Marketing: Um I like them because they're sleek Project Manager: Favourite characteristics ? Marketing: and they have a lot of freedom but they also do n uh swim in groups , Project Manager: 'Kay . Marketing: so . Project Manager: So they have team elements . Marketing: Do you have a favourite one ? Project Manager: I'm afraid I'm with Steph . And I think your pen's running out of whatever . But I'm afraid I take the coward's way out , and the cat's looking the other way . Project Manager: He's hiding . Project Manager: Um cats are sometimes very independent . My parents had cats . Uh and they can mm decide for themselves what is best . Okay . Now um we have to get down to the nitty-gritty of how to make this and this remote control has to be sold um we're to sell it for twenty five Euros , with a profit aim ultimately of fifty million Euros . That tells you something about how many um we have to sell on an international scale . Um would be an awful lot of these , would be like what , a hundred million of them um to make twenty five Euros on each one and to make a total profit of fifty million . Um the production is to only cost twelve and a half Euros per item . Now if they cost twelve and a half , you're selling it for twenty five , you're making twelve and a half Euros each . Um and we're to make a profit of fifty million , that's t uh can you do the maths and how many are we selling ? Marketing: Uh yeah . I was just wondering if that's the um If fifty percent is normal Project Manager: Mark-up ? Marketing: B yeah . Um I would think would be more like sixty percent . But um let me Project Manager: Okay . Marketing: I have two thoughts . One hundred , fifty percent . Marketing: And and your question is how many do we have to sell ? Project Manager: Yes , 'cause our market um is international and your problem is has to do with marketing of you know , you gotta know how many we're going to be selling to know how big a market you have to target and who is that . Marketing: At twenty five . Mm-hmm . Yeah , that's um Project Manager: To give you a pretty good idea of where you're looking . Marketing: So that's four million of them ? Project Manager: Something like that ? Okay . Marketing: Yeah . Project Manager: That's fifty million Euros . In order to make fifty million Euros , and you're only getting twelve and a half each Marketing: And if we make Mm-hmm . Project Manager: That's a lot of selling . Two four Marketing: Yeah . Four million . Project Manager: To be fifty , be four million . You'd have to sell four million . Marketing: Hmm . Project Manager: Okay ? Right . Experience with a remote control . Any of you use of remote control for a television or DVD or something ? You're both nodding , Industrial Designer: That that that's the sorta product we're talking about , one that will work for a in a home environment , for a TVs and Marketing: Yeah . Project Manager: all three . Well I've seen some remote controls that are for more than one device at a time , but I also have heard about them not working well or not well co-ordinated and you wind up working with this one for thi this three and then this one over here for another . User Interface: It is true that you always sit around you know , you're sitting on your sofa and you wanna change something , there's five different remotes , and one for the DVD and one for the video and one for cable and one for whatever else . Marketing: Mm-hmm . Y yeah . Project Manager: And they don't always talk to each other . User Interface: But I presume this is t I presume this is just for television . Project Manager: Don't know . Okay . Project Manager: Are there any um ideas for the remote ? What would it be for and what group would be be for ? We have to think about that one . Marketing: We could make a Hello Kitty Marketing: themed remote . User Interface: I think one in b bright colours would be good . Marketing: Yeah . Industrial Designer: I think one that works would be good . Marketing: We could totally go for the Japan-a-mation . Well I mean there's also the cachet that um uh the Japanese make great products . Electrical their industrial design is very good . User Interface: I think one that doesn't have lots of superfluous functions . Like I've got one at home that has well , apart from the obvious , channels , channel up , channel down , volume , Marketing: Yeah . User Interface: you know , subtitles , mute , there's a lotta buttons that I've got no idea what they do , like . Marketing: Well , that's a really good point , Project Manager: Okay . Marketing: because I think one of the things that being somewhat computer literate , we tend to um go to menus and then make choices , you know , so if it's like an uh volume button , you know , you can go in and say mute or or volume . We don't need to have like the l the numbers if we also have uh uh channel up channel down . User Interface: Mm . Project Manager: Mm . Okay . Marketing: Mm . We can make it smart like an iPod , you know , make everything menus . User Interface: Ooh , closing the meeting . Project Manager: Yeah . Um I know this sounds like it was very quick , User Interface: That was quick . Project Manager: but the I think that's the industrial design is the first one , Industrial Designer: Mm . Project Manager: that's Kate , for the working design . Industrial Designer: Mm-hmm . Project Manager: And user , that's you S Steph , for the technical functions design , and for marketing the user requirements specification . I think there's going to be a lot of we have to help each other and work through this as a group , and I think we all , you know , we like our kitty-cat and our rat and our fish , but I think we all have to like each other um to get this done . Uh as it says , we're gonna get individual instructions , but uh I don't think they allowed a lot of extra time , so I think a little bit of less of this and more at do will set us in good stead . Do you all agree ? Industrial Designer: Mm-hmm . User Interface: Mm-hmm . Project Manager: Alright . Um then I don't see any reason to prolong it and f we should finish this meeting at ni right now and go into other things . Alright , so this is the end of the first meeting . Marketing: Okay . Industrial Designer: 'Kay . Project Manager: Thank you all .

User Interface presumed that the remote control was only for the television, and suggested that the technical functions should be simple and removed the superfluous functions. They also suggested setting the theme of the remote control as Hello Kitty, and making it in bright colours.