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Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t403.32
and read their article.
403.32
404.72
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t404.72
So this page is talking about creating perfect pancakes, this one is pushing the easy pancakes
404.72
409.2
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t409.20000000000005
angle, and this one down here is about fluffy pancakes.
409.2
412.96
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t412.96000000000004
Generally speaking, you don't want to stray too far from the angle that the top 10 results
412.96
417.04
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t417.04
are taking.
417.04
418.04
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t418.04
But note that angles will vary from topic to topic.
418.04
420.68
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t420.68
Now, just to show you how important this step is, let's type slow cooker into Google.
420.68
424.88
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t424.88
Immediately, you'll see that the search results are dominated by ecommerce category pages.
424.88
429.88
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t429.88
If you don't have a similar page on your site, you probably shouldn't target the keyword
429.88
433.64
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t433.64
because your chances of ranking will be slim to none.
433.64
436.46
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t436.46000000000004
We have a full tutorial on doing keyword research, assessing search intent, and also knowing
436.46
441.32
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t441.32
how hard it will be to rank on Google, so I highly recommend watching that tutorial,
441.32
445.68
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t445.68
which I'll link up.
445.68
446.56
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t446.56
For now, let's move on to step 3, which is to write a data-driven outline.
446.56
450.36
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t450.36
A data-driven outline might sound strange, but hear me out.
450.36
453.36
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t453.36
A page doesn't rank for just one keyword.
453.36
455.52
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t455.52000000000004
In fact, our data shows that on average, the number one ranking page also ranks for nearly
455.52
460.92
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t460.92
a thousand other keywords.
460.92
462.88
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t462.88
So when you're creating your outline, it'll pay to know which keywords the top ranking
462.88
466.6
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t466.6
pages are ranking for so you can get the most mileage out of your blog posts.
466.6
471.04
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t471.04
To do this, go to Keywords Explorer and search for the target keyword you want to rank for.
471.04
475.88
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t475.88
Then scroll to the bottom of the page where you'll see the top 10 ranking pages along
475.88
479.7
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t479.7
with their SEO metrics.
479.7
481.06
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t481.06
And as expected, a bunch of these pages are ranking for thousands of keywords.
481.06
485.32
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t485.32
To see the keywords that this page ranks for, let's click on the number in the corresponding
485.32
489.12
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t489.12
row, which will open up the organic keywords report in Site Explorer.
489.12
492.96
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t492.96
Now, to keep these keywords relevant, let's set a filter to only show keywords that rank
492.96
496.96
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t496.96
in position 1 through 10.
496.96
499.44
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t499.44
This will weed out a lot of irrelevant keywords that we don't need to target.
499.44
503.52
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t503.52
A few interesting words that pop out to me are from scratch, recipe, and batter.
503.52
508.78
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t508.78
Now, rather than trying to stuff these keywords into your post, it's best to think of these
508.78
512.8
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t512.8
as subtopics.
512.8
514.24
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t514.24
You can also use them to solidify the angle you want to take for your post.
514.24
518.04
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t518.04
So I may take the angle of creating homemade pancakes from scratch.
518.04
521.8
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t521.8
As for the subtopics, I would likely have a section on making the batter.
521.8
525.44
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t525.4399999999999
And under the subheadings, I may include descriptive words people are searching for like
525.44
529.96
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t529.9599999999999
delicious and fluffy.
529.96
531.64
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t531.64
And I may even include a substitute to make the batter without milk.
531.64
535.28
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t535.28
Finally, just add some bullet points below each of the subheadings to ensure that you
535.28
539.04
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t539.04
stay on topic once you get to writing the draft.
539.04
541.84
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t541.8399999999999
Speaking of which, let's move on to step 4 and that's to write your first draft.
541.84
545.72
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t545.72
Now, the purpose of this step isn't to write a perfect blog post that everyone's going
545.72
549.6
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t549.6
to love.
549.6
550.1
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t550.1
It's to get your thoughts on screen and into full sentences.
550.1
553.32
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t553.3199999999999
If you've created a detailed outline, it's just a matter of looking at your bullet points
553.32
557.28
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t557.28
and making them flow together.
557.28
558.64
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t558.64
These are two tricks that I use that work particularly well for me.
558.64
561.8
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t561.8
First is the Pomodoro technique.
561.8
563.4
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t563.4
In short, you set a 25-minute timer and a goal you want to achieve in that time.
563.4
567.8
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t567.8
For example, my average typing speed is around 115 words per minute.
567.8
572.12
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t572.12
But since blogging requires more critical thinking than a typing test, I'll set my goal
572.12
576.36
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t576.36
to 20% efficiency.
576.36
578
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t578.0
So this translates into around 575 words every 25 minutes.
578
582.52
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t582.52
Now, the key to succeed using the Pomodoro technique when writing blog posts is to not
582.52
586.84
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t586.84
hit the back button because of spelling mistakes or to reword your sentence 15 times before
586.84
591.72
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t591.72
you find the perfect phrasing.
591.72
593.2
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t593.2
After your first 25 minutes are up, take a 3-5 minute break and rinse and repeat until complete.
593.2
598.72
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t598.72
This step is all about efficiency and you don't want to do anything that would stop
598.72
602.92
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t602.9200000000001
you from reaching that goal.
602.92
604.28
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t604.2800000000001
In the next step, you need to edit your draft.
604.28
606.36
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t606.36
From my experience, it's best to take time away from your piece before editing it.
606.36
610.32
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t610.32
There are usually two parts to this.
610.32
612
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t612.0
First is to fix spelling and grammatical issues.
612
614.68
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t614.6800000000001
This is pretty straightforward and tools like Grammarly can help ease the process.
614.68
618.68
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t618.68
The second part is to make sure that your blog post flows and provides value to readers.
618.68
623.48
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t623.4799999999999
Common blogging advice is to write as you speak.
623.48
626.2
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t626.1999999999999
So reading your post out loud as you edit can definitely give some perspective.
626.2
630.52
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t630.52
If you find that it sounds unnatural, robotic, or whatever, then make edits where needed.
630.52
635.08
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t635.0799999999999
Remove anything that's fluffy or add in bits and pieces to provide additional clarity or evidence.
635.08
640.52
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t640.52
One last tool I recommend is Hemingway Editor.
640.52
643.16
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t643.16
Just paste your post in there and it'll give you a readability grade.
643.16
646.44
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t646.44
A general rule of thumb is to aim for 6th grade level readability.
646.44
649.56
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t649.5600000000001
This will ensure that your blog posts are easy to read and understand.
649.56
652.92
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t652.9200000000001
Now, step 6 is my favorite part of writing blog posts and that's to get honest feedback.
652.92
657.88
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t657.8800000000001
In my opinion, this is one of the most critical steps in our content creation process and
657.88
662.76
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t662.7600000000001
it's what allows us to consistently get positive feedback from various online communities.
662.76
667.96
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t667.96
Here's how we do it at Ahrefs.
667.96
669.56
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t669.5600000000001
Josh, our resident blogmaster, is responsible to ensure that every post that goes live on
669.56
674.52
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t674.52
our blog is absolutely epic.
674.52
676.6
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t676.6
But epic is subjective.
676.6
677.8
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t677.8
So for each post that he writes, my job is to provide feedback, question any claims,
677.8
682.52
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t682.52
and offer suggestions where relevant.
682.52
684.44
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t684.4399999999999
Now, my job is to create videos that are always providing value to you, our viewers.
684.44
689.24
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t689.24
So Josh will review and provide feedback just as I do for his blog posts.
689.24
693.56
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t693.56
And to add an extra layer of quality control, we loop in Tim and Nick to make sure that
693.56
698.36
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t698.36
everything we publish is top notch.
698.36
700.76
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t700.76
I cannot recommend this step enough.
700.76
703.08
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t703.08
Ask your colleagues, friends, or whoever to review your content so your team can consistently
703.08
708.2
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t708.2
produce your best stuff.
708.2
709.72
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t709.72
The last and final step is to create your final draft.
709.72
712.84
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t712.84
By this point, all feedback should have been given.
712.84
715.08
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t715.08
It's now your job to take that feedback and make decisions on what goes in the final version
715.08
720.36
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t720.36
and what's not.
720.36
721.32
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t721.32
Go through each touch point and once all points have been resolved, you just need to do one
721.32
725.72
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t725.72
final read through.
725.72
726.68
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t726.6800000000001
Then upload, publish, and enjoy the fruits of your labor.
726.68
730.28
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t730.28
Now, if you enjoyed this video, make sure to like, share, and subscribe.
730.28
733.64
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t733.64
And if you have any questions about the writing process, leave a comment below and I'd love
733.64
738.04
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t738.04
to help.
738.04
738.68
Ahrefs
How to Write a Blog Post That Actually Gets Traffic
https://www.youtube.com/watch?v=-kOT39l0omU
-kOT39l0omU-t738.68
738.68
761.4