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# Reference
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Please cite [this paper](https://journals.sagepub.com/doi/full/10.1177/00222437211037258) when you use our model. Feel free to reach out to [
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@article{hartmann2021,
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title={The Power of Brand Selfies},
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```
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# Reference
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Please cite [this paper](https://journals.sagepub.com/doi/full/10.1177/00222437211037258) when you use our model. Feel free to reach out to [jochen.hartmann@tum.de](mailto:jochen.hartmann@tum.de) with any questions or feedback you may have.
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@article{hartmann2021,
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title={The Power of Brand Selfies},
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