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The building designed by the late architect Zaha Hadid is spectacular. Beautiful lines and spaces ... check out the information desk alone. Have to visit the Design shop ... great unique finds.

This place had been reviewed in so many places that I have to admit that even though I had an enjoyable afternoon, i was a little disappointed after the hype. The architecture was indeed unusual with a lot of feminine round forms but since it was so big, when we came up close, maybe we couldn't appreciate it as much. There were three areas for us to go to - a marketplace, a design centre and a museum area. The marketplace has a lot of clothes and food store. The design centre had nice things for sale and it was buy some knick-knacks. The museum has temporary exhibits so when we came there was a Korean art exihibit and a Gaultier exhibit, each one with a separate paid entry. There was also a children exhibit for about USD 4/child but it looked kinda lame so we didn't go in. All in all, good day to spend the afternoon on a rainy day. If one comes in the evening, it would be better because there is a free light exhibit on until February

Zaha's World. It has nothing to do with the former field but it seems like a great place to relax and spend time with your friends.

When you get tired from all those shopping across the street, Dongdaemun is a good place to wind down and relax those tired feet. I didn't have time to go inside so I went to where the LED lit garden is. It's beautiful! I haven't seen a garden so creatively done and it's definitely not any usual gardens you'll see. It's futuristic and it adds more to the architecture's brilliance. See some pictures I took. DDP looks better at night. It's open for everyone and has an exit going to the train station.

modern architecture and great for picture taking at any angle and floor. underneath you can find a major subway station with subway maps.

It is a strange feeling to be in... But most of the restaurants are just great! Good for a short visit.

Going here to see led flower festival. This plaza and all the buildings suround it are look so beautiful during nights..

Dongdaemun Design Plaza is a miracle design like a space Craft. Nice, neat and clean garden inside the plaza. and good shopping market outside. Nice place to spend time. I was there during an official conference.

Amazing structure on an unbelievable scale. The building complex is massive - you can't really grasp the scale unless you are there looking at the building with your own eyes. Fabulous in the evening with dramatic lighting.

Must visit for those looking for artisan and unique products ~ the design shops sell items that vary from watches to bags, to unique souvenirs. Items are a little pricier than the usual fare in Korea though.

With its futuristic design structure, the DDP embodies building of the future. Some nice shops also add to the experience.

Dongdaemun Design Plaza also know as DDP is unique structure a blend of traditional buildings and cutting edge modern multicultural facilities. We just walk around the path of DDP and trust me it's worth it. With Lights on.. it looked amazing.Also, opp DDP you can find shopping mall and shopping street with local eatery on road side.Plan a visit at this place after sunset or late evening.

This place is really nice to visit, is designed by a woman designer , u really need to spend 2-3 hours to explore this place

If interested in architecture and shapes and the blending of the living space this is a must visit. Very futuristic development and the design centre for the country.

This is a cool area to explore, especially at night. Take in the plaza and shops for some pleasant browsing.

You will have to spend a whole day in this building. Get a solid camera with wide angels to take in the sights. Or go up to neighbouring buildings to capture more pictures.

Must visit place if you're into architecture. It is designed by the only female designer that have ever won an Oscar equivalent award in Architecture

The building itself is an architectural wonder. The shapes, the lines, the movement -- if you like architecture, this is a must to see. I went on a weekend and there were a number of vendors set up outside selling all manners of stuff: food (even free samples!), honey, jams, flowers, trinkets, handmade jewelry -- all tasteful and nothing kitchy. I should have spent more time inside as it is so different-looking than the outside. The building is so modern in so many ways.There is a wonderful LED flower garden that must be spectacular at night (I saw it during the daytime) and even an archeological site on the grounds, kept fairly intact.The building is on a couple subway lines and also has shops and restaurants galore in the underground arcade. There is loads of shopping in the district around Dongdaemun as well, as this is quite a fashion district of Seoul.

I love taking picture of it at night time. It looked like a spaceship. When I got there at day time, the feeling was different. It's just next to the metro station. Very convenient and worth to go.

DDP is a really cool area. There are a lot of things to do here. Some of it is free. A trip at night is worth it. There is a $ Childrens area inside called iPlay. It is worth the money especially on a rainy day. There is a subway station and a mall. Plenty of options to eat.

Definitely worth a visit to see this very large and spectacular building. Walking in and around the building was easy but we didn't go in to see the exhibition.

Good for relax and take a picture. There are not much to do in this place but you can take a picture with a thousand electric flower.

Good place to visit, you will enjoy the design, there is acity bus tour from here if you want to see around.

This beautiful building is worth a visit just for its design. Its unique shape is a marvel to see while in Seoul! I came here just because it was nearby where i was staying and was glad I did. Great place to people watch at night as well!

loved seeing zaha hadid's work in real life - the building itself is incredibly awe-inspiring. i was surprised to see a only a small section of the monster of a building dedicated to being an art gallery/museum space (the jean paul gaultier exhibit showing, which was pretty cool!), but the rest of the building was used for pop-up shopping and a few cafe's. conveniently attached to the train station though, made for easy transport.

Designed by the famed Zaha Hadid group. The architecture of this building is amazing. I would suggest go around twilight time to witness the lights coming on. Shaped like a flying saucer outside. This is a very popular date spot for locals. I think the LED rose garden is a nice addition but definitely overrated. Interior has vast exhibition space. There were 4 exhibits at the time of my visit. I chose to go to the Zero Waste and Upcycljng exhibit because it was free. There is a small cafe on 3rd floor serving drinks only. This building is also connected to subway stations in the basement. Love the architecture. A convenient stop if you are on your way to shop in Dongdaemum.

Awesome!!! First, stylish and unique architecture designed by the world renowned architect, Zaha Hadid, 3-dimensional structure, plaza and park integrated as one, column-free interior space. Second, all-in-one complex, having an one-stop design, cultural and lifestyle experience. 24 hours design gallery shopping and café, very cool!! Third, last but not least, 25,550 LED roses planted on the grounds of the DDP. The artificial roses light up when night falls. So stunning night view. You can't miss it when travelling in Seoul!

This thing (?) is right next to Dongdaemun shopping district, so we checked it out after we shop at Dongdaemun. This huge metal(?) architect building was lit up with nice lighting ad the lawn was covered with LED lights to simulate flowers. A park like setting within and around the building made a nice refuge to a weary city walkers. The museum and shopping centers are all around. Good place to just hangout and watch people and cuddle with your loved ones. .

Besides the very impressive design from outside, it's a regular shopping centre/mall with many shops selling all sorts of fashion articles.

This is a place worth to visit. Looking at the designs and the structure of the buildings is impressive enough. You will be surprised by the architect works and how it was being wrecked down from a stadium to such a building place now.

I went there at night, there are two lines of LED Rose which are really beautiful and romantic, not much people are there and it is very good place for pictures taking. A must-go place at night 🙂

If you're into finding unique designs, this could be the place for you. Up and coming designers have opened their stores here and the prices are ok, definitely not on the cheaper side. The building architecture is fascinating considering the area was a baseball stadium previously. Worth a visit as you just don't know what you'll find.

DDP is a complex of design buildings. Many fashion show often hold there. Also other outdoor art performances. Inside these buildings are simply design exhibitions, including the buildings are a product of designing itself.If you're lucky like me, you can attend Seoul Fashion Week ̣ - normally in March . You can see many fashionista and celibrities dressing up and taking photos outside the building. It was also an uinique experiences though - that Seoul-ers really really love dress up and care about the beauty most in Asia - i mean both men and women

I did not go inside. I just went there to see the LED roses, it is very beautiful. I think this place is very romantic.

go walk around and see the architecture. really nice to see it at night with all the lightings. there are some exhibitions if you're interested.

we came just before sunset and said meh, then we went across the street to a department store. After finishing our shopping, we were on the top floor with a view of DDP --- we said OMG.To our surprise, the once-meh monstrosity was lit up with beautiful LED lighting, and the park/plaza with more of the same, including those thousands of fake flowers. During the day = 2 starsAt night = 4 stars

The Dongdaemun Design Plaza, designed by Iraqi British architect Zaha Hadid and Korean studio Samoo, houses a fashion design information center with seminar rooms and a lecture hall.The Dongdaemun Design Plaza, also called the DDP, is a major urban development landmark in Seoul, South Korea designed by Zaha Hadid and Samoo, with a distinctively neofuturistic design characterized by the powerful, curving forms of elongated structures. The landmark is the centerpiece of South Korea's fashion hub and popular tourist destination, Dongdaemun, featuring a walkable park on its roofs, large global exhibition spaces, futuristic retail stores and restored parts of the Seoul fortress.Both at night (specially with the Roses LED) and during the day, the place is just photogenic!!!!

I visited this just after Hadid passed away, and I'm so grateful that her legacy lives on. I spent 3 hours easily just roaming the complex and admiring her architectural masterpiece. Be sure to visit the Design Lab where they sell all sorts of innovative products from cute nick-nacks to clever kitchen tools and even 3D printed self-portrait statues (I was so tempted to buy one). This is really one of the most unique and trendy places in Seoul.

Good to have a walk at the Design Plaza, especially the scene at night was amazing. There were LED light up to the pools of flower made the environment is romantic and cozy.

Designed by the late starchitect Zaha Hadid, DDP was described by her as a field of pixilation and perforation patterns. This futuristic spaceship is one of the most expensive buildings commissioned by the City of Seoul. The complex consists of galleries, retail stores, convention halls and some restored parts of the old fortress. Illuminated with LED lights all over its facade, they transform the building from a solid structure by day into a twinkling light show by night. To enjoy Hadid's signature free flow curves and complex geometry, visit DDP day or night and just walk around the site.

This building is an architect dream running wild (we had on architecture student in our group). I give it five stars as a visitor, however I am not sure if it is useful. I think that there are too many empty spaces in a crowded city. But the impact you get arriving by metro is huge. I guess many Sci Fi movies/tv shows use this a location.

Well, the building is quite spectacular from outside and definitely worth a look and a couple of pictures, alas it's a different story when you enter. Inside everything is design: design museum (closed), design lab, design coffee, design this and that... I think that people managing this superb structure have a lot of trouble filling it. The only things that were actually working while I was there were design-labs, which are nice words for small shops selling more or less any and everything, just slightly upscale in comparison to the millions of other ones in Seoul! Quite disappointing.

DDP is a convention hall with curving architecture and a rooftop park which is newest landmark in Korea , one of the of Zaha's work. Also a lots of shopping around this area

went duing daytime and visited the design lab, special, but perhaps more of modern stuff which may be able to find elsewhere too. can at night for the LED roses.

in 2009, I couldn't see it yet but now it's in front of my eyesight for the first time! Incredible design, beautiful and modern and huge infrastructure built for public and design center solution for Seoul people.

modern design & very contemporary. this place is filled with new quirky and hipster items. made our 3d figurines with friendly owner who used to study in ballarat :)

The building's design is very good and it is easily accessible. It is also very near to the shopping centers. We went there when there was an exhibition of Jean Paul Gaultier. Other than that, there was also a floor with many designers. It was all great but since it was just opened some time ago, the building still feels empty-ish and it was a little confusing to navigate around it.

From the outside, it looks like a space ship. Go inside, especially the grounds, and you'll appreciate the design better. We were fortunate that the cherry blossom trees had began to flower and the view was exceptionally beautiful. Make sure you take pics of the led roses. It is prettier if you go at night.

Absolutely amazing, especially to think that the exterior is covered by over 40,000 aluminum tiles of which no two are exactly alike. It was so interesting to walk about and see how they were able to make it all work considering the numerous contours.

A must visit to Dongdaemun Design Plaza, best is night visit. With its lights lit on, best photo can be captured around this plaza

A hideously expensive building that provides a series of useless spaces. The architect appears to have been total ignorant of the intended purpose or determined to ignore it. The build quality is very good and it is certainly a dramatic sculptural shape, but as a building it is total fail. As this old fashioned shape making architecture becomes less prevalent Seoul will see this project as a lost opportunity.

This place have a unique shape.. I do not know what it is.. There is a spacious park and it have beautiful view at night... Inside the building, there is a local designer shop, and museum of design. In underground, there is a restaurant and a lot of cosmetics shops.

I love DDP. Innovative ideas, designs and structures. The best place I have visited in Seoul so far!

other than the amazing architecture, check out the led roses at night. not advisable for selfies since the lit roses might steal your limelight.. :p

If you love modern Architecture, this place is for you. The lighting here is amazing so I would suggest to go at night. You can also go inside and check the building.

Lacks atmosphere even though the design is fantastic and some of the exhibits including the LED roses are really good ( can't help thinking the concept was copied from the London Poppies though ) it's a short 30 minute visit at most

The architecture is excellent. The museum/gallery is not open on mondays, like most other galleries. The surrounding area is really cool too, many shopping centres.

If you bring a professional looking lens, be prepared for the Seoul city officials to hassle you for photographing their UFO looking attraction. I don't see why photographing friends for personal photos should get a city worker coming after us for copyright violations or something like that. This attraction is gorgeous with the LED roses and the metallic architecture contrasting around the entire Dongdaemun area but Seoul city government should be grateful the attraction gets people who want to use it as a background and show it to the world. Such a beautiful attractive place done bad by the Seoul City Hall.

I was awe-struck by the sensous silver architectural form as I was passing by DDM Design Plaza. Day or night, this master-work of grand urban architecture by Zaha Hadid will strike all who cast their eyes upon its shimmering silver skin. It rests like two giant drops of molten silver on a carpet of green. The architecture itself was the highlight, and a good deal of time can be spent exploring around the forms and the exterior plaza. my only reason for a 4-star rating instead of 5, was that the curated exhibits did not match up to the quality and excitement of the architecture.

This is a great design itself and really impressive. A good place to check-in and taking photos in the lightening rose garden would give you amazing photos.

If you love drama and design coming together in one place, please visit the DDP center in the evening as it is fantastic. Also it will make for super cool photos. Grab a coffee and take a stroll through the grounds while you marvel at the exterior, after you're done pick one of the many entrances and explore the art and design that is all around.

This is the building that just keeps on giving! surprises around every corner, theres food downstairs and every restaurant is amazing.

I like it and I don't hahaha :-) walking around is interesting and you need around 3 hours to see it all. They could have done more for helping people getting around as it is a hugeeee area. The shop is a highlight at DDP THE architecture is spectacular and I suggest a visit to the info desk before starting to look around :-)

We spent a couple of hours browsing through the craft shops, which contained everything from traditional crafts to chocolates with your photograph on them. There was even a specialised photo-booth where they could create a 3-D model of you!

With good design. Some design shops. Can have a look for 2 hours. Can stay during rain. Good for teenagers. Many restaurants worth to visit.

The place is nice to visit to take picture. Nothing much else you can do other then visit the gallery.or do some shopping for local designer brands. Mostly young local will go there and chill. Wait till at night for the led rose garden. Very beautiful.

It a nice place to walk around in and to see lot of new things and also to see how they made 3D figure of you. And you can find many nice and good things in DDP. It's a place for all ages to see things for. Some of the things I saw there I have not seen on other stores or catalogue. If you want to buy things there then have a real good amount of money on your trip.

My niece had seen this building featuring Korean K pop shows on TV and was excited to see this building for real while walking to Dongdaemen Malls. It was lovely from the outside as we went late at night but the led lights lit up the building. I love the shape of the building and went back another night just to walk around it again. One of the most beautiful buildings in Seoul.

In amporessive building, flowing through space. There are several areas (small on site museum, design centre, design museum (entrance fee), design lab, etc. it is not always very easy to find your way through the complex. if you are in the neighbourhood you should have a look.

The building itself is beautiful and well worth a walk around. The internal exhibition spaces are not accessed from the main foyer which was a surprise. The two exhibitions that were there at the end of December were both challenging and thought-provoking, especially the works about Korean identity.

DDP is a great place to visit for everyone. I enjoy visiting often for exhibits and unusual arts and one of a kind furnishings. They often have free outdoor events and decorations to enjoy. There are places to grab snacks and coffee. Right across from the famous shopping malls Doota and Migliore, as well as many large shopping malls within a half mile radius, so it's easy to spend a whole day here.

Very enjoyable futuristic design: I thought I was watching a huge spaceship! IT was good to see an informative video of Zaha Hadid (British architect who built this design plaza) and of the building itself from a big screen right there in one of the walls of this wonderful site! There are very different kind of halls for meetings and lectures; stores of very exclusive and expensive articles and I was late to get to the Museum ( closes at 6:00 p.m.). Also there is a food court with a great variety of restaurants. From Meyongdong area, take the number 2 Line metro and I think there are only two stops and You get there very easily! This landmark is included just in very few tours, so you MUST look for one that includes it or get yhere by yourself by metro.

When the only bad thing to say about a place is that there's just too much to see, it's a good sign.At the time of my visit there were the LED Roses in the garden area, Hyundai's concept car design exhibit and a smattering of others.Keep an eye on what's on offer at the DDP and if something that interests you happens to be on, don't hesitate to plan a visit.

The architecture from Zaha Hadid is just awesome and totally inspiring!Also always interesting special exhibitions (last ones: Andy Warhol, Alessandro Mendini...)For sure one place to visit if u r in town!U can easily connect it with a shopping tour, because the building is surrounded by a thousand shopping malls!

Walking through a marvel architecture outside subway station at night, we are amazed by the light up on and off on the wall of the huge buildings. The landmark of futuristic building is centerpiece for tourist site, especially at night next to Yigansumun Exhibition Hall, there are around 25.550 electronic roses that light-up after 6 p.m. It's spreading out over a distance and its very beautiful!

Hotel happened to be walking distance from this architectural marvel, thus the chance to see it repeatively, day and night. At night, the panels on the structure will light up intermittently, giving a spacecraft like vibe, also check out the lighted flower installation scattered within the compound, do check for exhibition period and daily operating hours.

I still can't wrap my brain around the design. You'll need to visit it to get what I mean. Don't forget to visit the museum too!

this is one of my fave places in seoul! the architecture of the building is awesome! it houses creative inventions of local designers as well as fun modern pieces from other countries. eye candies everywhere!!! there is a dining area inside if ever you get hungry. there are also malls nearby so you can spend the whole afternoon there till evening to enjoy the city lights.

Beautiful place, especially at night. The parking was a bit hard to figure out, however it added fun to our adventure. The architecture is beautiful. If you appreciate the work Hadid does, it is definitely worth a visit.

Hardly anybody. Very quiet. Went up to the highest floor and from there it was a continuous spiral corridor down to the ground floor, just unleashed the kids and let them roll down the corridor was petty fun. The outdoor space was huge and shaded so the kids can expend their energy :) all this after they were good and let mummy do some shopping at Dotti :)

This place is worth the visit if only for the bold design by Zaha Hadid.The exhibitions are of varied interest, make sure to pick what you really like.Many shopping and food options in the immediate vicinity.

This enormous building is an archetype of ultra modern architecture. The curved and elongated design resembles it to an intergalactic alien ship. Aside from the building, there are a few attractions in the site. The time I went there, the open area named Grass Hill was filled with 20,000 LED flowers. Amazing! They have exhibitions in the art hall and design shops as well selling different kinds of unique items from clothes, toys, bags, home decors and items.

Nice design but not great to deliberately make a trip there. Took a walk around since i was going to the malls opposite.

We came across this area by mistake and were really glad we did. Incredible architecture and there was a mini festival going on the day we were there with bands playing and skateboard competitions. The building are incredible. Well worth a visit

very nice and large building, selling arty stuffs and new designs items. definitely worth checking it out

The wide open and futuristic spaces are a real thrill to explore - like being on a movie set. Absolutely beautiful!

When I walked out of the subway station, I was completely overwhelmed with the astonishing and sleek building in front of me. This place is totally different from what I visited about ten year ago! The building itself portrays what the future world will be like and as an art and design center, it it definitely worth visiting. Taking a stroll here at night is an enjoyable excursion.非常前衛且令人震撼的建築。眼前流線不規則的大樓主體讓人彷彿到訪未來世界。一旁的玫瑰燈海增添夜晚浪漫氣息。這區域是個非常有活力的地段，值得一遊。

I visited this place since I read a lot about LED roses here. Turned out, the led roses is all over Seoul city especially during Christmas..haha... Architects would love this place. Everything in the buildings is just not the things you see at any other place. Even the design is unique, one of a kind..and its walking distance to dongdaemun market and cheongyecheon..a lot of places to go!

DDP(Dongdaemun Design Plaza) is a multiple podium for cultural and creative industries. It was open in 2014, Design by architect : Zaha Hadid. As the shape that Zaha always play with of design, it's no straight-line but streamline for whole building and interior space, you can enjoy the power of the curve, like you're enter to a spaceship. There's 5 part in the DDP:1.Art Hall: Holding: fashion show, new product release, speech, conference...usually, you need to buy ticket to the event holding here. 2.Museum: open indoor space, for exhibition...and also it will holding design workshop for different age.3.Design Lab: It's a platform for the own brand, you can having a great shopping experience in the place as design market (shop in shop) , there's many young designer selling their start up brand. Also there's place called Box Gallery for young designer a chance and place to releasing, display their design ideal.4.Dongdaemun History & Culture Park: It's outdoor park suround the building with nice design of landscaping. conneting Art Gallery at the B1 with the ramp, going through the indoor to outdoor space, it's very different experience for the museum space.You can spend time here to know more about Seoul via design industry, It's worthy to see.

I visited this place while having a transit in Inchon. It's a nice place to visit. Best is the shopping places nearby. Do visit if you are in transit and have time.

So many store...! So many activities within walking distance. The first time we went there, we saw a puppet show and walked around to find a museum. We found instead a really cool ancient sluice gate.

This complex of buildings is absolutely amazing. It blew all my expectations out of the water. I was overwhelmed by all the pop-up designer shops in the Design Lab area. We shopped a lot in this area for unique souvenirs. If nothing else, stop by and walk through the Design Lab area to look around at the offerings.

These look like Spaceship structure is very interesting. The area is huge as it consist of a few exhibition hall. I think its lack of shops and attraction around this area makes it feels a bit empty and quiet.

Having read the reviews on TA for this place, I wasn't sure what to expect. The outside of the building is beautiful and awe inspiring (even on a grey day!). We spent quite a lot of time wandering around and viewing the building from as many aspects as possible. The design lab is a really cool collection of shops/stalls from designers all around the world. There are lots of unique, innovative products on sale here and it felt more like an Expo/design show than a shopping mall as others have commented. I really enjoyed looking at and playing with the products. Unusually for Korea, no one followed me round and the lack of high pressure sales actually made it very enjoyable. We then went into the Sculpture in Motion area, again, completely unaware of what to expect! Signage is not very good at this venue so it's a case of 'explore and see'! We found a free of charge sculpture exhibition by Hyundai and their partners. It was a fab two room exhibition of sound, sculpture, audio visual exhibits. We spent over an hour in there alone! Next we went into the shopping centre/mall and got a smoothie before looking at the concept cars and then taking the metro elsewhere. Overall a fab visit! I would recommend that you go for certain. There are some rooms that aren't used and we didn't visit the paid for exhibits so there was even more to see and do.

Great design element and the night view was fantastic. The LED flower was great and obviously attracted a lot of attention from couples.

I came to this building because one of SM Pop-up store opens here. Turned out I was totally amazed with the design. With the outstanding design from outside, you can't missed this place if you're visiting Dongdaemun area. Inside the building, the design also very simple and there are many stores selling cute-handicraft thingy. Outside the building, there are many teenagers selling their self-produced product (the price is quite expensive tho).Since at first I visited to take a look to SM Pop-up store, it was not really satisfying for me. The store in COEX still much better, but if you're trying to find some rare merchandises, maybe you can give a shot to the store here in DDP since the stuffs in COEX selling out soo fast.Overall, I enjoyed this building and its futuristic design.

Visited three times to look around and went in once. What a wonderful building but what a disappointment inside. The design museum had a Korean painting exhibition on (not really design) and the Design Lab was just shops! There was a Hyundai display but seemed to be the few pods outside we'd seen at night so overall not much inside - a waste of a stunning building

A new addition to Seoul's Dongdaemun area. There are always events and festivals happening here, so always something to see. There is also a museum and shop inside. On the bottom floor there is a small mall and restaurant area. Been here many times for dinner and the restaurants are very good. Stay around for night time when the whole place lights up and LED light place light shows on the side of parts of the building. Definitely bring along your camera to snap some photos. Very cool place.

Enormous variety of fashions, catering primarily to a younger female audience. At night, there are plenty of street vendors offering snacks. Most open until 1am. Beware that after 1am, taxi drivers demand exhorbitant fares (minimum 50,000 won), as the subway trains stop at midnight.

This is not just a good place to shop but also to appreciate how architecture and cultural and historic footprint is preserved amidst the throes of commercialisation.