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This place holds various exhibitions and fashion shows, so it really depends on personal preference. The last time I went was during its exhibition. Quite a nice view except that the pictures didn't turn out good on my phone. This is located at Dongdaemun History & Culture Park Station (Seoul Subway Line 2, 4 ,5) and Exit 1.

Come after dinner to see the lights and appreciate the architecture of the Design Plaza before heading to shopd which open all night. Accessible by a couple of metro stops

Yea, if you're into architectures, yea this is a must go place for you. But if you're not into it, DDP might only be a strolling place for y'all. BUT, there's this LED flowers now, and it looked really nice! Of course, it's in Dongdaemun district so you can come here for a good stroll at night after you finish your day shopping! Cause there's duty free shops and blah blah blah!

Well worth going there to see beautiful modern architecture, museums and interesting shopping places with stuff from local and international designers. Nice open areas to hang around and chill out. There is also a public piano if you want to entertain yourself or other people.

Impressed by the architectural design . simply out of this world with great accessibility to metro, buses. Its in the heart of Dongdaemun - the East gate shopping extravaganza!.

Great piece of architecture and design, if your lucky there may be an interesting exhibition on as well (we got lucky with '30 years of pixar'), design shop is cool too. Def one to see if you are a fan of architecture

Interesting building with exhibits. Lots of shopping nearby and there is a subway station at the plaza.

Worth the Visit when you're in Korea. Been here for two times already and this place still amazed me.

Best to visit in the evening with changing and throbbing lights and all! We did not bother entering as we were so tired from a day's tour, we just posed and took some selfies. Next time, we'll check the schedule of events.

DDP itself has nothing much but the exterior structure is amazing, and surrounded by lotsa malls which means endless shopping!

This place is great to just wander around and explore. The architecture is magnificent and lots of good photo opportunities. There are also several picnic spots. You can also visit the museums and exhibitions inside for a price.Very good for dates or if you're tired of shopping in Dongdaemun.

Artistic modern design it was really open my eyes must go place in SeoulThen walk inside the culture park you will see the LED light roses field...main reason what's attract girls tourists to go there

When I first see DDP, I think it may be a science park or something extraordinary inside, I think this DDP is invest by the Seoul goverment to showcase the products that create and design by Korean talents, well worth a visit if you have spare time..

I was surprised to see this beautiful building.. And then I discovered that it was designed by Zaha Hadad the great engineer.. You can go around the build but I don't think there are much to see and to do inside

This is my second visit here. This time not on purpose as I went to see the night market but at night the Design Plaza looks very cool! Probably best in the day if you want to have a bite to eat but at night visit it with other things in the area!

The DDP facility is neat to see but when we visited in June 2017 there wasn't much to do there inside. The design museum was featuring a Korean calligraphy exhibition entirely in Korean so that was kind of a loss for us. It is worth walking around the grounds for 20 minutes perhaps but in my opinion there wasn't anything to do in the facility itself. Plenty of big-box stores in the blocks immediately around the DDP. Yes, it's on the cover of the Lonely Planet Seoul guidebook, but I don't think it's sufficiently emblematic of Seoul or Korean culture to make it a must-see.

The architecture was very impressive! It's really an icon for art. They held art exhibition regularly too.

Located in the Dongdaemun shopping district, you couldn't help but be awestruck by the jaw-dropping architecture of DDP. The gargantuan size of the building is simply too hard to miss as it totally dominates the Dongdaemun area. It is even visible from the Seoul city wall nearby. I must say that together with the 555m Lotte World Tower skyscraper, these are truly Seoul's modern iconic wonders!

An amazing building to see and walk through and around, it is huge, curved and has a sci-fi look (we are sure there will be Sci-Fi movie made there one day). Just outside Dongdaemun station on Line 2, when you walk out of the station you encounter your first sight of this amazing building. There is a cafe at one end of the building worth visiting and shops in other parts as well as a museum and large outdoor sets (huge camera) and old piano that you can play in the walkways. If you have the time, worth a visit and a possible look into the future.

You cannot help being mesmerised by this stunning structure which dominates the area. You can marvel at the lines and its shear size. Make time to see this spectacle from the mind of the infamous Zaha Hadid. Can easily combine with a visit to Gwangjang market and a walk along the city stream.Thanks for the vote if you found this review helpful.

Spectacular designed building celebrates small new designs inside. Travel up to 26th floor of the shopping plaza opposite to get a good view. See the precinct at night to see the LED white 'roses' at night and visit the museum at the back to see the history of the site.

Lots and lots and lots of shops!!! Can be quite pricy for the local designers apparels, pay for their quality.

There's nothing special about this place. If you pay extra for the special exhibition that you want to go, then maybe it's worth it. Other than that it's just the building. Nothing else.

The DDP (Dream Design Play/Dongdaemun Design Plaza) is humongous in its entirety. It's also a great place for people who appreciate modern art and architecture, as the DDP holds about 4 floors worth of exhibition space for lectures, talks, and other brand launches (When we visited last week, they were even hosting a launch for Louis Vuitton and Pixar Animation). Even if you have nothing to do here, the area itself is like a playground for the senses. Everything was built to tower over you, and it encloses you in this serene space away from the bustling city just a jump outside of its entrance. There are places to sit, floors to ascend, and it's connected to the subway proper so you'll never get lost. A lot of retail stores and restos beneath it were closed when we were there as a family, but the ones that are open look cozy and modern without being too pretentious. Plus, this is a great place to linger because DDP is literally next to the busy Dongdaemun City center and crossing. You can access Doota Mall or Migliore from here (Doota is more expensive, Migliore is cheaper for clothes and other goods) Great place to get lost in! Would come again :)

Modern architecture building with great landscape. Outside is better than inside as the shops inside are a little disappointing. Went to see the night LED roses landscape and totally worth it for the photo.

the building is beautiful but not quite sure what's inside this magnificent building.but at least the exterior of the building and the historic park were amazing

The place is vast and multi functional.The architecture is stunning but discrete at the same time. During Seoul fashion week it become the main spot

While the building is impressive, the content inside is less so. I was disappointed in the design store as most of the Korean products have been removed compared to my visit a year ago. I could not identify a clear sense of vision as to what the DDP provided.

The LED roses were really pretty at night, thats the only reason I went there.. haha.. and there is a Kakao friend store too!

Nice building, stunning architecture. The building houses some small museums but I did not visit them. It's located in a very nice area with lot of shops, restaurants and foodstalls. Also there is a market of such which sells everything from phonecases to socks and pots & pans.

We didn't plan well so ended up reaching here quite late and by that time we were tired as well. It's a nice place with lots of activities for kids . So if you want to spend sometime with kidd doing done design workshops this is the place to go.

We found the area to be interesting and enjoyed the historical museum and the old wall. The actual exhibits in the building weren't of a much interest to us. The staircase in the main building is amazing

didn't see anything because you have to pay and not sure if it will be worth it to see do didn't end up seeing anything.

As dongdaemun is famous for its shopping area. this plaza adds beauty to this place. this plaza is also a fashion hub there fashion shows are held regularly.

Really glad I went to check out the famed architecture. It really is quite stunning. The Design Lab is also good. Expect high end prices on quirky goods. Lots of international representation, so dont expect everything to be Made in Korea, although there are enough local designers to make this a worthwhile destination for souvenir shopping if you have some money to spend. It's not cheap. The structure is huge, and perhaps the retailers were a bit overly optimistic about traffic volume. The whole second level of design lab is closed.... kind of like an overly hopeful kid that planned a huge party, and no one showed up! The coffee shop in A3chive has good coffee. Not overly impressed with the sullen service by the twenty something crew, BUT they made a good brew. Some fabulous sculptures outside, so have a good walk around to take it all in.

Thought there would be more to this place. There is a movie theatre and places to eat at the lower level, but not sure it was what we expected. Could have spent the time somewhere else.

Very nice and unique building in Seoul. Near shopping center as well. We went to this building because of the strange shape, didnt really get into the building and explore

I happened to visit this area during fashion week in March. So much fun seeing all of the people dressed up, wannabe models and photographers, various food trucks and so many people.

Not being a fan of Museums, well I thought this was one of them, it surprised me, it had shops restaurants and everything in between. It even hosted food trucks! Amazing! Well worth the visit!

If you're already at the area and have a few minutes to spare, then it won't hurt to go here. There are a lot of magnificent art and building designs to see which is great for picture taking. Aside from that, there are also various food carts which features authentic Korean street food that will keep your tummy full while exploring.

Really nothing much. Most people visit because it is near Dongdaemum and the building design is unique. The shops within are just a waste of time, in my view.

You can't missed this building if you shop around Dongdaemun. The building structure is very special and big. Take some time to explore the place. Better to visit in the evening as the lights are beautiful.

It is worth of stepping out the metro for 10 min and taking a photo but not much more. Exhibits and shops inside are boring and only interesting place is the black hole like tunnel they showcase on photos.

Happen to visit this area and still has some time. Decide to walk over to take a look of this Silver Dome. This is unique structure by itself in this tall buildings area.It is ready huge building and think is the same idea as The Arc in Daegue.

DDP is close by to Dongdaemun market, didn't think we will spend much time here but once we were here it was really quite something. The Design Lab had many different stalls selling different artists unique crafts and gadgets. We easily spent over an hour in there. Worth visiting for all tourists.

I have never seen so much shopping in my life. There were hundreds of stalls and stores in the area. You can buy wholesale and also by the peace. Anything you need for a home or to wear is found here. I purchased many items. A must see.

I didn't get to go in but did enjoy this massive architecture from the outside. I went up a department store to the 10th floor, and got a bird's eye view of it, the building has a balcony. See photo.

This is a beautiful building from all angles and when we visited there were some great stalls by local artists set up. The shopping nearby is also well worth a look. Plenty of restaurants nearby too.

This is an up and coming tourist attraction mainly because of its initial appearance to a korean drama, My Love from Another Star. But the place is really a work of art that houses different art exhibits and other events. Go here at night to see the entertaining light display of the whole plaza

It is not really a good place to shop...but a best place to see latest fashion if you love K-Pop. It is quite expensive ...but a good place to stroll around

This incredible space was design by starchitect Zaha Hadid, the building hosts the Dongdaemun Design Plaza and exhibitions spaces occupying the landscape like a spaceship. The entire space comes to life at night surrounded by a field of LED flowers. The impresive building has a futuristic design and deserve a visit by any architecture lover.

I visited the plaza during winter where Fornasetti Practical Madness was featured as the artist. The lovely architecture of the plaza was even more celebrated with the fusion of Fornasetti's design pieces strategically positioned on every curve of the design plaza.Want to come back for more.

The DDP is worth a visit primarily to see this architectural masterpiece by Zaha Hadid, the first woman to receive the Pritzker Architecture Prize. I didn't find the shops particularly interesting, but they're worth a quick visit.

1) Main thing about this place is its cosmic architecture. Spend some time and try to rich all points and layers of this gorgeous building.2) Two small museums and exhibition spaces. Museums have free admission. Admission for exibitions varies.3) Lot of small shops in Design Labs and Design Market. Good place for gifts hunting. Price range — mid and up.4) Very nice nursery room. Beautiful garden on the roof.

Went there on a Monday and found out it was closed. But decided to visit the design shop on the 2nd floor and found some nice unique boutiques. Hope to return in the future to check out more.

New landmark of Seoul, it was nice to be there really cool building. DDP is the place for Seoul Fashion Week if you want to know that feeling being an model just go there and take some photos lol but inside the building you can find souvenir that very unique and cool desiged from young designer or famous designer of korea also you walk aroung DDP you gonna see LE Roses garden recommend to visit there at night really beautiful

There is the museum, that is a great piece of architecture. There are different exhibitions going on it during the year.Then you can find a lot of clothes and products from local brands. There are places from very cheap local stuff to very fancy and expensive items. A must to visit in Seoul.

Very unique architecture building! A landmark in Dongdaemun designed by the world renowned architect Zaha Hadid. It features over 40,000 aluminum panels on the exterior walls. There are exhibition spaces, design museum, sky lounge, rest area and a souvenir shop. Several museum, some free some need a small fee. The Location: Subway Line 2, 4, 5, Dongdaemun History & Culture Park Station, Exit 1 or 2

with electric info guides in the areasleek modern designthere is baseball museum2 sunbway stopsgo there at night pls, lights are amazing

Designed by Zaha Hadid with neofuturistic design. I admired this place so much, photogenic spots to get picture, or just relax with friends in the evening.

In the hectic Dongdaemun i loved spending time watching the architecture here. Lots of good photo ops.

It is nice designed building and there are small interesting shops inside. You can buy unique goods there. Also its neighbors are interesting such as shopping malls and nice restaurants.

It is one of the stylish places in Seoul. Please check some exhibition in this place if any - some of them are very popular. You can also approach many famous and inexpensive markets near this place.

We were just passing through the way and got a view of Dongdaemun design plaza. Then we just could not put our eyes off the glitterati and beauty of this place at night and walked in. It is a huge architectural wonder which has various art and design studios, shopping places and restaurants.It was fun watching the musical talent show going on outside which had a huge young and lively audience.All in all it is a complete entertainment package.I would surely recommend this place.

It looks like a space ship to me and I like its cool design. There is museum, gift shops, tourist info center inside it.

Great Architecture the Must to visit in Seoul for art and design fans, Enjoy the fantastic space for photo shooting

The design is great! It was modern, huge and very interesting. A new place for gather .. hangouts .. and especially becouse the place become a spot for design and arts activities there are much you can do and gather from this place. Very interesting. It also very close to mall where you can find foods and points of attractions. This a place you can spends hours at it.

a super cool architectural building in dongdaemun.... the great spot for those who likes to take a picture.. cause in this shape are unique.... recomended for tourist and local people... my advice go to this place at night cause the light are gorgeos :D

This is a huge building with modern design. Worth the visit just to see the shape of the building. There are shops on the ground floor.

Great design by Zaha Hadid, easy to reach by metro and near to dongdaemun market and doota mall. Great place to study on architecture detailing (as i'm an architect too) visually attractive and picturesque. There is a mall downstairs and connected to metro station.

a super cool architectural building! there are also lots of events you can visit inside. Don't forget to visit the LED rose garden on day and night. It's super beautiful

If you are interested in Modern design structures that push the envelope, then this is certainly worth a visit and walk round. Lots of shops inside and a museum, and there are cafes and snack carts outside.

It's pretty modern and cool place to spend an afternoon... plenty of shopping to be done nearby and it's right off the subway station.

I've never been in the museum side, but the design plaza is a unique little shopping area. I've bought some interesting things in here before, and it might be worth a look around, but I think if you are visiting Seoul that there are much more interesting and better places to go.

This building is the face of the future. Very modern and very impressive architectural details. You find here also the location of the hit korean TV series My Love from the Star.

I visited here with my family of four including two young children. The building has a unique architectural history and design for those who are interested. Also, there are several stores and direct access to the metro. I wouldn't stop just to see this, but one can visit in quickly in passing. Enjoy!

Sweeping design, contemporary lines, open interior . . . a building that draws and maintains your attention as you explore its exterior and interior. Rooftop garden, angular spiraled stairwell, and more. The changing exhibitions inside vary from inspired to insipid. (I've been here four times over a four-year time period.)

In this spaceship like building, my kids got to ride the virtual roller coaster, fee was very reasonable.There's also this one area that has 260+ cameras that took a 360 degree picture of my daughter and my son. From those pictures, it created a 8 tall (you select the size) figurine(action figure) and 2 weeks later, it came in the mail to my home. It's not perfect like a photo, but it sure is really close! My kids were hesitant to try, but I told them that one day when they become my age, it'll be fun to show their kids what they looked like at age 15 & 17. I love it!!!! It's such a wonderful keepsake for me, and one that my kids can treasure and admire in their latter years. My kids were surprised at how much it really looked like them.Across the street, there is a multilevel (maybe 8 stories) shopping center, that from the outside it looks like a department store, but in the inside, it's actually an indoor market where each stall is independently owned, and you can bargain with the price. They also sell some knock off wallets and purses too.

We wandered into this place, and were surprised to find all sorts of interesting stuff. I particularly enjoyed the stores with modern design items that I had not seen elsewhere. Some great travel gizmos.

Unique architecture. A place to walk around. Many good LED deco in the plaza. LED rose garden is very nice too. Worth a visit!

I really wanted to see the building itself. It is quite amazing and defiantly something worth seeing. We had a look through the design plaza and there were many cool items you could buy.

Interesting architecture with interesting sculptures scattered throughout the vicinity. It was a nice surprise to find out that DDP sits on top of an archaeological site so there were some artifacts that you can view together with modern ones.

Magnificent building and worthwhile to visit. However there is not enough signage for visitors to navigate around. The led lighted flowers are beautiful to behold. It was definitely a beautiful and challenging walk during the winter night.

The DDP really is a wonderful piece of architecture and as a Zaha Hadid fan was a must on my to do list.Would highly recommend visiting at night as the whole place is illuminated and the lights sort of bounce of the building, it really is beautiful and you can really appreciate the curvature of the design. A plus with visiting at night is the flower light garden which is a fun walk and great photo opp - very romantic for date night!If you're heading the day, chill with a drink int he middle and listen to people play on the piano, check out lots of sculptures around the plaza or make a 3D model toy of yourselves - would recommend you go early in your trip for this.DDP was one of my favourite nights in Seoul and as a bonus you can walk across the road to Dongdaemun Market and Doota for 24hr shopping to make the most out of the night.

I`ve no idea why other traveler like this. From outside it looks really great - thats a fact. But inside it is a joke. Half of the building building belongs to conference center and in the other part you can visit normal exhibitions. The design mall is of course a normal underground. And totally disappointing was the fact, that you can't find anything to do with design.

The building looks awesome from so many different angles. There is additional artsy stuff to see inside the building. The plaza itself has a lot of open space and sculpture type things. In the surrounding area, you can find lots of stores for shopping too. The whole area is worth a visit.

This is one of the best masterpieces ever done by the superarchitect, Zaha Hadid. I visited Seoul over the years to witness its construction, and the end result said it all. Every nooks and crannies are simply sublime, and yet, they all fit in together and the layouts are in such a coherent manner too. This Design Plaza is an internal Plaza that's providing a platform for local designers to showcase their ware. There is a Museum, Galleries (when we were there, there were presentations on Fornasetti, and works from Smithsonian Institute), cafes, green area, shops at the basement that's linking up to the subway station. There are pianos being placed around the outside of the Plaza and so, from time to time, they might attract proficient pianists whose playing would imbue the environment with music that would elevate our aesthetic appreciation to yet another level. All in all, Design Plaza to me is magnificent and if there's one thing that you must do in Seoul, make it this one~

Seoul is so modern and the architecture here reflects that well. We had a great stroll around this area, which was bustling with tourists. Nice thing to do in and afternoon, if you have it spare.

Another landmark one must go to. It is not so impressive from afar but once you go to the plaza itself, it is really impressive. Of course having the shopping around the area adds to its attractiveness.

Oh yes! This is a good place for street photography, snack time, dating time and much more! Good and clothes store everywhere and you will be going home a a bunch a hand. Love it!

Designed by Zaha Halem. Great for photo taking. The state of the art and futuristic building. Love the rose garden. Went there in the night, the led roses are all lighted up. In the mall, there are design shops that sell creative design stuff. via Dongdaemun History & Culture Park subway station. We spend about an hour here.

This place is good for taking pictures. If you need a place to take a picture with an incredible background, this is the perfect place for you. Especially during Seoul fashion week, you can meet many attractive and fashionable models. Sometimes, there will be events here such as flea market and performance. There's also a lot of museum here and stores. The stores here are relatively expensive than other places.

I visited this place with my sister who is an architect. As an ordinary people who came as a tourist, I found this place was really cool and had many sides you can take picture and enjoy the view. As for my sister, she really enjoyed her time admiring this building and its curvy design. This place is really sophisticated but beautiful.

State-of-the-art design, surely one of its kind! Worth a visit if you appreciate architecture and unique building designs. Never seen a plaza like that before, very pretty sight. Totally enjoyed the visit there.

Loved the lit LED roses, thousands of them. And the shops inside offers unique souvenir items that you can bring home with you.

Its unique design is an attraction. It's nice to walk around the structure to appreciate the landscape at the other side of the building. Spacious pathway for a big group of tourist.

Went here around sunset time. Loved how the sunset was beaming against DDP's walls. Can be a bit tiring on the way up if you're not into walking up a slope :P Very accessible via Dongdaemun History & Culture Park subway station.

A local called it the Space Shuttle, which does not give justice to this gem of architecture. The spaces undulate amidst the sometimes monotonous and rigid glass-and-steel buildings that surround it. Get inside and get lost in the curves and waves as you start on the lower level and end on the 4th floor. Terriific artwork scattered all around will keep your visit interesting!

DDP is designed by Zaha Halem deceased in March 2016, a famous female architect. Just amazing venue. The led-lit roses in the garden makes everyone happy, the statues are all of interest, the venue is a birthplace for the new designs to come. Wonderful experience.

I lived near this place, so visited it several times. The place is worth visiting by those who follow the modern trends in fashion, as well as by those who would like to look different from the conventional crowd. The prices are high, so there's no way you will find smth cheap.